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Will Anyband succeed without Hyori?

 
Cell phone company Anycall’s highly successful “Any” series of ads — Anystar, Anymotion, Anyclub — is out with a new project. (The “any” refers to an inclusive, “anyone can be a star!” kind of motto.) And this time, they’re doing it without the face of their three highly successful prior campaigns, poptart superstar and failed actress Lee Hyori.

The fourth segment in the “Any” series comes in the form of the recently announced “Anyband” project group, made up of kpop (and jpop) idol Boa, Epik High’s rapper-songwriter Tablo, jazz pianist Jin Bora, and Xiah Junsu from boyband Dong Bang Shin Ki. (Tablo joked at the press conference, “I’m the ugliest member!” Aw.)

 

 
With that mix of artists, it’ll be interesting seeing what Anyband comes up with. Even if they do it without Anycall’s queen bee Hyori.

I find the whole Anycall promotional model interesting, odd, annoying, and probably brilliant. Korean CFs (commercials) are heavily powered by big-name celebrities and have gone beyond mere product promotion — they call it “branded entertainment.” You can call it an elaborate, expensive and star-studded ad, or a short film sponsored by product placement. (For instance, the Anymotion commercial is really more of a short film, long even for a music video at a whopping seven-plus minutes with its own narrative story.) It’s a mix of “art” and “commerce” (heavy on the commerce) that takes advertising to a whole new level.

Hyori and Eric in the “Any” series music videos

Source: Mydaily

 

Watch Hyori’s Anymotion video featuring Eric of Shinhwa:

Anyclub video with Hyori, Eric, and Kwon Sang Woo:

Anystar with Hyori and Lee Junki:

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i cant wait to see Junsu in Anyband ^^
i wonder what they're gonna do now with them.

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so basically, korean commercials are becoming more like those Korean ballad music videos where's it's basically a movie in a span of 3 to 5 mins. I've always considered commercials as another form of entertainment that sells an idea and a way of life....but Korea is taking it to the next level since there's even hype and previews for a commerical.

Maybe I should move to korea........

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With his wit, clever delivery, and his adorkable acting on Nonstop 5, Tablo is easily the best looking of the group!

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wow i'm really offended that the shoplifters and guys chasing her in the first video of course are black! it's not like they didn't have to go out of their way to cast that or anything!!! but holy crap Eric is hot, it makes me even want that song. You are soooo on with the brilliant.... 'branded entertainment", that's great.

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The full CF for Anyband is uploaded at Tag Story
http://www.tagstory.com/video/video_post.aspx?media_id=V000113559

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I love how the bad guys in Anymotion are black. Because you know, all black people are bad.

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I have followed through the 'any' series, so it'll be interesting how this turned out to be...perhaps having one without Hyori will be a refreshing change...

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I'm more upset at the black men who decided their roles in the CF were appropriate.
These men just keep reinforcing the stereotype (especially in Asia) that black people are either thugs or entertainers.
( or maids like in the Jdrama "Hana Yori Dango")

ANYWAY! I loved all the other "Any" songs , so I can't wait to hear this one.

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Exicted for this one! i loved anymotion the best! next for me was anyclub.. i didnt really like anystar.. (obvious not a junki fanatic).. but yeah this new one with tablo and junsu is wow!! they will do a good job im sure.. the soundtrack for this is cool too..

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as I have said before, I don't think Hyori is pretty, and I don't know why all Korean MCs always say that she is the most "beautiful woman in Korea".

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"as I have said before, I don’t think Hyori is pretty, and I don’t know why all Korean MCs always say that she is the most “beautiful woman in Korea”."

Jo, I feel the same about Kim Tae Hee.

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I've watched all three videos some time back and I thought they were all brilliant! I didn't like Hyori prior to watching this, I saw her acting in Three Leaf Clover before I found out she was some super sexy pop singer and my eyes nearly fell out of their sockets! I was that surprised! The 'Any' music videos/commercials are fabulous! I love all the dancing and the storyline unraveling behind it all... I applaud Samsung for this... And when I see the star studded cast, I can't help slapping the nearest person to me, "Look look look!!! It's Eric Moon! Here's Lee Jun Ki! Golly, is that Kwon Sang Woo's hair?!"

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My SamSung is defective. I've owned it for four years, never once did Eric Moon lend me his coat nor did Kwon Sang Woo send me a pretty dress nor did Lee Junki go camping with me. I must had purchased the AnyYouwish model.

Love the new "Any" cast. Tablo especially. *fangirl sigh*

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The Anymotion one reminded me of Honey. cough...not that I've seen it or anything. hahaha
hmm...I suppose these commercials are working. Personally, I think they're brilliant! Which little tween girl wouldn't want a phone Hyori has? I'm going to assume Hyori doesn't really "sing" during her concerts because who the heck can when she's moving her torso like that :)

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How EXCITING.

I love Tablo anything. =]

Also, "haha" to Addicted, "AnyYouwish" model.
Clever.

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i HATE people wearing glasses when they so clearly never have and will never need to wear them. they should become myopic through spite.

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"I saw her acting in Three Leaf Clover before I found out she was some super sexy pop singer and my eyes nearly fell out of their sockets! I was that surprised! The ‘Any’ music videos/commercials are fabulous!" -12 varms

- ya, i saw her in that drama too. i found out she was a star afterward too!! I was so surprised, her acting wasn't as bad as ppl depicted. the 'Any' concept is so brilliant !! People watch it for the star and the music but then when they want to get a phone they'll think of anycall. I saw the new "anyband" video, it's good and different from the ones before in term of the story/plot. The new video is a bit less exciting then the ones before. After I listened to Lee Hyori in anystart, anyclub and anymotion I wanted to watch those again but after listening to anyband, I was like"it' gud," but I wasn't that in to it. I like the way they dressed and how they actually advertised the phone a bit more than before (in anystar and...). i hve a samsung u-600, the thin slide phone in white (one of the ultra-thin edition), it was normal to me at first but after watching these CFs i appreciate my phone more.

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o ya, did lee hyori really get a nose job? do a lot of korean actresses do that? so i started to like her less when i heard about his. i think small eyes/ one lid eyes r beautiful so need for surgery.

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I haven't seen the latest Any yet..but I will, since the faces are fresh. No more Hyori anymore YAY! (she appears in every single Any.. too boring)

I loved Anyclub..cos Sang Woo' s inside haha. But I thought the whole video was really nice and it fitted with the catch song. Anymotion was alright.. Anystar was confusing, didn't like it..but the song was nice.

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Your taste is kinda similar to mine. I do find these extended CF a bit annoying because they are too long, but interesting at the same time. Well, I love the cheography though.

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Mary and Shannon, if the Black actors would not appear in that role, then the writers and casting agents would get the hint and change the way they are depicted. But of course, if those guys turned down the role, there would be someone else, just wanting to be on tv, that would take on that role. I noticed it while watching Hana Yori Dango, and also when I just finished Hana Kimi that the criminals in America were always huge scary Black guys.

It's just the same as the women in music videos that are degraded as objects. If they didn't agree to that, then there'd be no video. The only way to change these opinions is to not feed into it but unfortunately, I don't see it happening any time soon.

Ok, I'm done.

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....but than again, black people give asian hip hop artists enough street cred to be cool even though they sing about "ooooh, baby I miss you." Asians are just as capable of being hollywood towards ethnic groups as Hollywood is towards Asians and our flied lice, small pricks, and fake nails.

I don't get why people keep on making beauty seem like it's complicated. A good looking woman is a good looking woman. Hyori and Kim Tae Hee are both good looking women. If you don't get why people consider them "the most beautiful women" it's because people have an opinion that floats their boat. Whether or not you can understand why is such a waste of time because it's pretty much like debating why they love vanilla and you don't. Plus, those two women are the Barry Bonds of Korean entertainment....which is why they get the most coverage. If you don't get the hype, then at least understand in which context....even if your opinion is different from theirs.

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So true Rocketfuel!

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I wonder if perception of beauty has a significant gender divide. Guys are much more able to freely admit a woman is beautiful purely based on looks. Women, on the other hand (I find), are more swayed by other factors, like perceptions of whether the woman "deserves" the label of THE MOST BEAUTIFUL, etc, as well as personal judgment, bias, envy, etc. It's not pretty but it happens. Frankly I find Hyori and Kim Tae Hee (for example) gorgeous, but I have a really strong dislike for Hyori because I don't think her talent-to-looks ratio is high enough to merit the overwhelming amount of attention she attracts. It's the Britney effect. So I know I'm biased when I look at her and occasionally think "geez, she's not really THAT pretty"... but when I'm being honest I can admit the girl's a looker.

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The only similiarity between Hyori and Britney is that they make do with what little talent they have. But I at least get a sense that Hyori isn't going out of her way to make herself bigger than anything or anyone. She does what she has to make money and works with her staff in concepts and images that make her seem "slutty."

I just think people buy too much into her "whole sexiness" when all it is a marketing tool. I doubt it's who she is...but that's why people find her to be a turn off. Britney on the other hand....well, she creates story based on lack of character. With Hyori, they make up stories over what she wears to make it seem she has no character.

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Frankly, Hyo Ri is preety but in the cf with Jessica Alba clearly shows that she's not hot enough. She can't sing lack of soul and she can't really dance to save her life. She looks like a hooker, if you want to state a WOMAN of Beauty it's without a doubt Song Hye Kyo beautiful, charismatic,smart, classy, and most of all she has talent. Anyone with eyes should be able to see true beauty except the korean population who thinks hyori is top-knotch!!!!

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addendum to my comment above ^^

or, to be fairer to women, perhaps it's that our assessment of outer beauty is, ironically, contingent upon our assessment of inner beauty. whereas men are more able to take outer beauty on its own.

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If we were to be able to know and befriend the celebraties, stars and the beauties of fame then we'd be able to judge character. However, in real life we judge by the eyes and only our eyes for beauty. If men were blind they'd judge with their ears who actually gets to judge with their heart?
Be honest people are shallow that's why we have these famous people, with lives seen through microscopes and cams to record it.

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that's not true blunt....for i.e. Angelina Jolie is a woman of beauty. She maybe a little strange but then she is something more because of what she is doing beyond her Hollywood image and for others. We do notice people of beauty but based on what they say and what they do...we are able to see past it and see whether they are a Paris Hilton or a Boa Kwan.

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Angelina Jolie??
You vouch for that??
Yes, I agree her campaign for the children in Africa is highly effective showing a positive effect of her fame however -if you didn't see the tabloids for the last umph years before the "Bradjolina" it has always been the "Jen & Brad" for sommetime now sheesh a homewrecker is not someone I'd look highly to.

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ha! rocketfuel,
Paris gots smarts but too bad she's a whore
boa is fake the last time i heard, but i still like her voice.
American- not that i don't agree with you but- hey, angie is exotic

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lol...now who's shallow? ;)

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American Star, she maybe a home wrecker with brad the willing...but very few people will do what she has already done in their whole life time...and she's done more than just bring awareness towards part of Africa.

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Hey javabeans,

they are really using some really good looking cell phones in these music video which i haven't seen before. are these cell phones only available in asia????

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My hats off to the people who came out with the CF. Brilliant and creative!!!!!

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hey =0 i've never said i wasn't
course i admit that i am very shallow
but above all im BLUNT
but rocketfuel - you are a worthy person to discuss with
if you aren't against pervertism & retarded humor i recommend a movie to you
http://www.crunchyroll.com/showmedia?id=181375
"how the lack of love affects two men"

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the video of hyori and eric is an uncanny version of the movie "honey" by jessica alba. hmm.. it doesn't seem that original to me.. even the bball dance moves are the same. anyone seen that movie? or is it just me who thinks so...

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maybe,who knows........

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whoa i love anyband just oh so completely. they rock my socks!

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احبك لي هيوري اناااااااهند
^.^

احبك

موووووووووووووت

مووووووووووووووت

^_____^

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Hope she use her real talent to boost her name

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