Speaking of SES, the ladies of the pop group are in the news again. Or at least two of them are.
Eugene and Shoo (wither Bada?) have just opened their new website selling their brand at the “SES Mall” (www.sesmall.co.kr), and have named their new fashion line SHB — which stands for “SES Happy Brand.”
This isn’t the first time actors and pop stars are branching out into fashion — singer-actress Uhm Jung Hwa capitalized on her sultry sex-kitten image with a lingerie line, actress Lee Hye Young has her own fashion brand (“Missing Dorothy,” sold via home shopping), as do actresses Lee Seung Yeon (the “About Elle” line), Hwang Shin Hye, Byun Jung Soo, and others.
But Eugene and Shoo are attempting to set themselves apart from the other stars-slash-fashion-brands by having their own styles directly infused into their line, incorporating Shoo’s “cute and lovable” and Eugene’s “feminine, soft” styles. (Apparently Bada’s absence is explained because of her contract with a different line, which prevents her participation.)
Congrats to them, but what’s with every star these days wanting to be a mogul in every possible avenue available to them, rather than focusing on one or two things at which they actually excel? Next thing you know they’ll all be peddling novelty edible cosmetics, or random perfumes with terrible juvenile names.
Take a look at the ladies modeling their line after the jump.
SONG OF THE DAY
SES – “Just a Feeling” (remix version). This song reminds me of mid-career Mariah Carey, kind of. You know, the “Emotions” and “Fantasy” days. [ zShare download ]
RELATED POSTS:Bada, Eugene, SES, Shoo