Seriously, if there’s one thing Korea knows how to do right, it’s branded entertainment. They did it with the Anycall series (Anyclub, Anymotion, Anyband), and many of their commercial ad campaigns and music videos are high-profile and large-scale, practically like mini-movies in and of themselves.
This time, the male cosmetics line Black ‘N Jean has tapped adorable rising star Jang Geun Seok, currently paining me as the unemotional Chang Whe in fusion sageuk drama Hong Gil Dong, as their brand model. And they’re sparing no expense for what basically amounts to a glorified hair-product commercial, bringing in kpop hitmaker Park Jin Young, aka JYP, to write the song that Mr. Jang sings himself.
The song, “Black Engine,” is a play on the cosmetic line’s name, and is described as hip-hop electronica; it showcases Jang Geun Seok gettin’ his groove on while acting cool and sporting a variety of funky hairstyles.
The guy is totally adorable, I get it. And he’s obviously rocking the young hip urban thing, which is why it’s interesting that he’s made his name starring in historical dramas. Here’s the MV for the campaign, which officially launches the 28th:
Black ‘N Jean home: http://www.blacknjean.co.kr/
- Hong Gil Dong: Episode 1
- Which super-cute actor would voluntarily do this to himself?
- Anyband full video and mp3s