I gave up watching KBS’s over-the-top melodrama Bad Love because from what I saw, it was horrible. And yet, part of me thinks it could’ve been a lot of fun to watch even despite — or because of — how ridiculously bad the series is. Alas I don’t have twenty hours to commit to unabashedly cheesy histrionics.
The viewers are also flagging for the Monday-Tuesday drama, which finds itself “unable to revive from its slump”; after its thirteenth episode, ratings are in the 7% range. What could be the reasons for its failure to catch on? A few possible reasons are offered up by Newsen:
First off, it’s behind the times:
Bad Love was planned with the ambitious goal to revive the languishing melodrama genre. The drama set sail aiming to become a new-generation melo, but has failed to capture viewer interest. …
The melodramas that swept the late ’90s and early 2000s have long since been on the downtrend. The “season” dramas [Autumn Love Story, Winter Sonata], quintessential melo series, ended in resounding failure and trampled pride with Summer Scent and Spring Waltz.
It’s because viewers have started becoming fed up with such tearjerkers. They aren’t entertained by these “Korean-style” melodramas with their obvious love triangles, or the lead characters with fatal diseases who die in the end.
It seems Bad Love has failed to captivate audiences because it has followed the footsteps and adopted the characteristics of these passé dramas.
Moreover, sources related to the broadcast station credit considerable audience distaste to the adulterous storylines used in the drama.
Secondly, the drama is unconvincing in its developments, and the characters are unable to convey emotion well:
Viewers by and large feel that Bad Love has lost believability. The four men and women’s lives connect and entangle in an excess of coincidences, and audiences find it difficult to focus on the story when its sense of reality is lost. …
They also point to the matter of the characters’ emotions. Kwon Sang Woo, Lee Yo Won and the other actors display their acting talents in strong performances, but that is insufficient to allow the viewers to connect with their characters’ emotions. The characters struggle, love, and break up, but some viewers still say, “It’s difficult to understand their actions.”
The article mentions that Bad Love was supposedly the dark horse, facing off against large-scale sageuk dramas like Yi San and King and I, but I think that point is overly generous — when you’ve got such outstanding flaws within the drama itself, you don’t really need to go looking at the competition for more reasons for its failure.
With only six more episodes remaining, Newsen wonders, “Will it be able to revive itself in its remaining episodes? Will Bad Love end up as Bad Ratings or Kind Ratings? The answers can only be given by the series itself.”
(I say: Don’t hold your breath.)
SONG OF THE DAY
Bad Love OST – “중독” (addiction) [ zShare download ]