Hong Gil Dong actors Jang Geun Seok (stoic prince Chang Whe) and Kim Rina (jealous noble lady Eun Hye) were on hand in Myungdong in Seoul on the 24th for an autograph signing, but not for drama-related purposes. Both are brand models for EXR, a line of sporty and trendy casualwear, which announced they will be putting out an “EXR Jang Geun Seok special CD,” featuring photo spreads of the two as well as behind-the-scenes stills of the shoot. The CD will be available at Lotterias nationwide (a fast-food chain), given as a free gift for customers who purchase a particular set menu.
I bet a marketing strategy would bandy about lots of irritating buzzwords like synergy, brand awareness, integrated marketing, cross-merchandising, and buzzword. I say, well I suppose I’ve had worse Happy Meal toys.
Jang Geun Seok sure is keeping busy; aside from his drama role in Hong Gil Dong and promotion for other products like Black ‘N Jean, he had his first Japanese fanmeeting on the 23rd in Tokyo. (By the way, I was at a Korean cafe the other day and heard the “Black Engine” [link above] single — that glorified hair-product commercial jingle — played as a part of the pop-song rotation. Ha! Product marketing scores again.) He’s amassed a sizable Japanese fanbase from various roles over the past few years, such as the 2006 Japanese horror flick Final Destination, the college sitcom Nonstop 4, and drama series Lovers in Prague. (Hwang Jini will air in Japan beginning in April, and Hong Gil Dong already has its own share of Japanese fans.)
From the fan signing:
SONG OF THE DAY
Wax – “그랬으면…” (If so) [ zShare download ]
- Kim Byul, Jang Geun Seok — and baby makes three
- Hong Gil Dong finds fans in Japan
- Jang Geun Seok rocks Black ‘N Jean, Black Engine
- Hong Gil Dong: Episode 1