Okay, I’ve gotta say this ticks me off on so many levels.
Singer Ivy is being sued by the cosmetics company she was hired as brand model for, under the accusation that her scandal last year did the company considerable damage. Her “inappropriate personal life events” degraded the company’s public image and value, allegedly, and they have filed a lawsuit against her management company, Fantom Entertainment, demanding recompense of $500,000 (500 million won).
A rep from company Able C&C (which owns Missha and Beautynet) said, “In cosmetics advertising, a brand model has a very strong influence on the image, as well as a tremendous effect on sales.” And now they lay the blame for a decline in business on the fact that Ivy was blackmailed and threatened and accused of being anything from a liar to a slut and had her name publicly dragged through the mud by salacious gossipmongers, netizens, and the general public. Way to blame the victim, huh, society?
The rep also censured Ivy, saying that because she acted in a way “damaging their honor” and “damaging the value of the product through acting in a way that stirred public criticism,” she had violated her contract with them, and no longer has any “advertising power.” Really? Since when does being the victim of blackmail count as breach of contract?
You know, frankly I don’t care if Ivy has a sex tape — which, by the way, has never been produced. Her ex-boyfriend, who’d blackmailed her last November with what he claimed was private video footage, giving rise to sex-tape rumors, was tried on criminal charges and convicted. What pisses me off is the gleeful rush to cast stones and label her some kind of whore because her violent ex-boyfriend may or may not have a private video of her, which he used against her illegally and for which he was punished.
Uh, WHO’S in the wrong here, again? Who’s the victim? Why is Ivy all of a sudden the defendant in a situation where she was so clearly the target? Where SHE was the one most hurt?
I don’t even count myself as an Ivy fan — her music is very hit or miss with me — but all this Ivy backlash is beyond irritating. It’s ignorant and narrow-minded. Well, fuck you Able C&C and Missha cosmetics. I wish I used your products so I could now STOP.
SONG OF THE DAY
Ivy – “난…” (I…) [ zShare download ]
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