So Ji-sub returns to MVs after three and a half years since his last one (ballad singer Jo Sung-mo’s “Mr. Flower”). This time he’s appearing in the music video for the digital single “고독한 인생” (Isolated life) by ”G” (mp3 posted below). The track was released online on August 13.

Part of the interest in the “G project” is that it doesn’t refer to a single artist, but rather intends to become a “brand,” meaning different artists and groups will release albums under the “brand G”; some of the other artists include Banana Girl, Color Purple, and Color Pink. Furthermore, “G” is also the name for the unknown hip-hop artist behind the song, who remains something of a mystery — neither his true name or background has been released in accordance with the “teaser marketing” surrounding his promotional activities.

(Oh, brother. More Zia-esque manufactured madness? Marketing gimmicks, I tire of you. Plus, I don’t get all this kpop-industry cross-promoting confusion — shouldn’t this multiple-artist format make “G” a label, not a project album/group? Whatevs.)

The MV is directed by the same director (Jo Soo-hyun) behind videos for Big Bang, Rain, Jewelry and Seo In-young; the song is written and produced by J@TRAX, who’s produced for artists like Rain and kpop newbs Mighty Mouth.

Apparently there are three versions of the music video in total, to be released in due time. This is the first of them, which includes scenes from So Ji-sub’s upcoming movie with Kang Ji-hwan, A Movie Is a Movie.

Via Segye.com

G and Amazing Soul – “고독한 인생 ” (Isolated life) [ Download ]

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