Ara for Etude House
Ara, who’s the current brand model along with Jang Geun-seok for Etude brand cosmetics, shows off what’s being touted as a new “smile with your eyes” ad campaign for the line. The marketing push capitalizes on women’s desires to look like Hyori, Sohn Ye-jin, Seo Min-jung, and other noted eye-smilers — with one magic wave of a cosmetic wand. Tyra would be so proud.
Tags: Go Ara