It looks like this trend toward bringing men into the wonderful wide world of makeup isn’t going away anytime soon — rather, it’s on the rise. Now we’ve got Kim Rae-won, flush from his success in the just-wrapped drama Gourmet, endorsing L’Oreal Paris’s men’s skincare line, as it was announced earlier this week.
A rep from the cosmetics brand announced Kim Rae-won’s selection as the exclusive campaign model for the launching of L’Oreal Men’s Expert Hydra-Energetic Turbo Booster (a ridiculously long product name to obscure the product’s function? Check!) in Korea, saying: “Kim Rae-won always portrays a sophisticated image with his energy and strength, and he fits the concept of this product extremely well.” (Kim will be the first Korean to endorse this line, joining others like Matthew Fox and Pierce Brosnan.)
I dunno; I agree that Kim Rae-won has got a really engaging energy, but he doesn’t really seem to fit the metrosexual image. In fact, he seems more like the traditional type of guy’s guy to me, not someone you’d think cared a whole lot about which name-brand moisturizer to use to maintain his silky smooth complexion. Where’s Jo In-sung when ya need him?