KBS is pinning a lot of its hopes on The World They Live In, needing the new drama to pick the station out of its current ratings slump. It’s been particularly rough in its Monday-Tuesday slot, most recently with Love & Marriage, preceded by Strongest Chil Woo before that, Rivals, and Single Papa in Love, none of which has been able to score solid double-digit ratings (Chil Woo broke 10% a few times, but not consistently).
For that reason, they’ve really been pouring on the promotion for World, starting with a special broadcast this Tuesday and new teaser posters and stills periodically released to maintain an interest in the series (like you need to stoke interest when you’ve got Song Hye-gyo paired with Hyun Bin).
Here are the latest behind-the-scenes stills for the drama set to premiere next Monday.
- Introducing “The World They Live In”
- Interview from the drama set with Song Hye-gyo
- Setting sail from the World They Live In
- Hyun Bin’s comeback (times two)