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Magazine Allo set for June premiere


So, so pretty: Han Chae-young and Kim Haneul

Just a few days ago, I was talking about the upcoming trend of fashion dramas. Another new style-related series, tentatively titled Magazine Allo [매거진 알로], has announced its two leading ladies and, given the milieu — a competitive fashion magazine — Han Chae-young (Boys Before Flowers, Delightful Girl Chun-hyang) and Kim Haneul (On Air) are perfectly cast. (Or should I say, almost-nearly-practically cast — final contract issues pending.)

The series is being described as similar to Devil Wears Prada, with its main character (Kim Haneul) starting out at a monthly literature publication, which is suddenly named fashion magazine “ALLO.” Pushed thusly into the world of fashion, she faces her new tribulations with an upbeat and determined attitude. Meanwhile, Han Chae-young is the editor in chief at ALLO, showcasing a mix of style and editing talent.

So, not the most innovative concept, and not likely to be wildly original. On the other hand, it might be a whole lotta fun. I don’t think Han or Kim are exceptionally skilled actors, but their casting seems spot-on (I like it much better than Lee Jia and Ryu Shi-won in the similarly premised drama Style). They’re going to look gorgeous and have faaaabulous wardrobes. And great hair. I could get behind that.

Magazine Allo will premiere on Wednesday, June 24, on KBS. It follows Accidental Couple — which pits it against MBC’s Triple and SBS’s Swallow the Sun. (I know which one I’m NOT excited about!) It will air 16 episodes.

Via OSEN

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And will MY...okay, OUR Kang Ji Hwan be the male lead?
PRETTY, PRETTY PLEASE?????? :D

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omg i didn't even think about that. *DIES* and he's worked with both ladies before, so.......!!

(i doubt he would but i can dream. and my dreams would cross him with the Triple-y mens over on the next-door channel, and everything would be just marrrrrvelous.)

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...as long is it's not the Fireworks PD/writing team...

OH, DEFINITELY DREEEAAAAAAAMMMMMMYYYY!!!!

Come on, capitalize on the exposure from his latest movie. *sending telepathic messages to Magazine Allo PD* - lots and lots of them ;)

JB, I can't remember, what was the reason KJH pulled out of Triple?

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KH was great as the glamazon in On Air.
I would like Lee Min Ho to play her romantic interest. A hot younger guy would make it interesting.

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I totally look forward to this more than Style and I like the cast ^^

Especially with stylish Han Chae Young and her model body, she really seems like someone that knows about fashion and will be a good fashion editor ^^

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I wish for less "pretty" people and more soul-ish people.

I'm a little bit frustrated by what I see and have seen coming out in 2009. I feel like these dramas are missing the point, and just trying to push product and people and get ratings and so on.

If you are going to do a fashion drama, how about not doing the tired and constantly repeated fashion magazine editor story line and instead, doing something different:

perhaps a behind the scenes story, about a young woman who is trying to be a model, maybe like her older sister was once a model before she died in mysterious circumstances, who makes a promise to herself to make it. And to do so, she has to overcome unbelievably harsh obstacles including - close family and friend objections, other aspiring models, substance abuse, weight issues, the dirty and shady side of modeling and fashion work (including aspects which are tragic and makes me extremely angry), and of course, competing love interests.

It might cut a little too close to the bone, but this kind of story might actually be worth watching.

THEN, cast Kim Haneul as the lead, and Han Chae Young as her chief rival.

THEN, I wouldn't go to bed until I got my fix.

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yay :D that's seriously good casting, although han chae young's acting is not spectacular....but they both fit perfectly for the roles!

i just hope KHN grows out her stupid bangs...because they really don't look good on her T.T

*edit* oh, and i hope that the male lead is.... one of the below (lol):

1. hyun bin
2. lee dong wook
3. kang ji hwan (he's a good actor and... also because, well, JB you seriously love him haha)
4. lee dong gun
5. lee jun ki (low possibility)

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I don't think Kang Ji-hwan ever gave an official reason for dropping Triple... I think it was a mix of him just changing his mind and the news being prematurely announced, because alls I know is that after months of silence, suddenly Lee Jung-jae was announced instead. This was right after Rough Cut hit it big and he was doing Civil Servant, so I suspect he's probably going after a film career now. It's very good timing for him to jump to the top tier in terms of projects.

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does it mean the film which HCY will play alongside JDG will be delayed ?

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Is this Fashion King or that drama is totally removed from upcoming KBS list?
or will it be a 2 Fashion dramas for this year? Allo and Fashion King?

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Too bad Jae Hee can't be the male lead.

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Oh, this is great news! KIm Haneul and Han Chaeyoung? (Ok, the latter doesn't have wow acting skills, but KHN won me over in My Tutor Friend) I can just imagine the wardrobe and hair and shoes (!!!), agree with you on that Javabeans. Can't wait to see the stills...

BUT, I do hope the plot/storyline is good, otherwise if it's a Korean Devil Wears Prada, I may lose interest in the series.

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So it's confirmed huh?

Bring in Kang Ji Hwan and the drama will definitely sell! He's worked with the 2 ladies before.. Han Chae Young, one of his closes female co-stars/friends, and Kim Ha Neul, his recent rumored girlfriend..hehehe...

Anywayz, I kinda read somewhere that Kim Rae Won's being considered for the main guy role? But I brushed it off since he's going off to do his MS soon... hmm..

And DB, I know which drama you're not looking forward to. HAHA..

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Not a big fan of KimHaNeul and HanChaeYoung but looking forward to potential catfight between these two. What's with HCY look? for some reasons her look looks fake like she's just had plastic surgery. KHN although not that pretty, she has a babyface. Her face hasn't changed since "ditto", which is 9 years ago.

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I liked Kim Ha Neul a lot in My Tutor Friend, but Han Chae Young was pretty weak in DGCH. I won't know whether or not to look forward to this drama until the male lead is cast.

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JB

Can you translate this article?

http://news.nate.com/view/20090513n09180

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I notice that a lot of these upcoming dramas have a lot of big name actors in them (playing the antagonist).

I guess that's just a little surprising since both Han Chae-young and Kim Haneul were leading ladies in previous dramas.

Is it because of the economy? Or are we seeing the evolution of k-drama castings?

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i'll go for Kim Ha Neul...she looks more awe-naturale!! ^^

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When I think of a Korean version of Devil Wears Prada, what immediately popped into my mind was that Lee Hye Young (Jun Pyo's mother) was born to play the role of Miranda Priestly!!! I could just see her staring down the poor intern without so much as a word. In fact, I think she would give Meryl Streep a run for her money if there was such a remake!

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Uuuu....wasn't that interested in the storyline but casting kicked it up a notch. Will tune in for more...

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I really liked "The Devil Wears Prada" up until the last minute where she slept with that sleazy character played by Simon Baker. Didn't she just break up with her long time bf like a few hours ago or something? Other than that, loved the fashion.

I'm always interested in these type of movie/TV shows, yet somehow I can't get into Cinderella Man. I'll wait for this or Style.

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It's fun to see two queen bitches having a go at each other thru-out the film...weeeee!

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By putting HCY and KHN pics side by side, KHN looks so plain..
However, since this drama is inspired by ugly betty + devil wears prada, i bet HCY will be casted as betty.

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I love Han Chae Young and Kim Ha Neul .

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@jolee

Agree with you on that: Lee Hye Young would make an awesome Miranda. But I'd love to see Andrea (Anne Hathaway) portrayed by a more quirky-looking actress. Although hmm, Kim Haneul may just pull it off too...

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im looking forward to this :) two finals tomorrow and then im done for the year! ahh.. time to make up for neglected korean dramas!

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Omo, if ever MA will air, I hope Haneul's leading man would be Kang Ji Hwan, Kang Dong Won or Won Bin... yeah, that would be uber awesome for me.. =)

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I always concentrated about the actress Kim Ha-Neul . I really interest her action skill . Most of her dramas and movies, she can perfectly acting.

So, I think she will give ability of her act , in the new drama "Magazine Allo" .

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i'll go for han chae young!!!! who says she's not good in DGCH???? she's totally great in the drama.... especially when she's with jae hee... i'm sure this show will be a hit like boys before flower...

*han also casting in boys before flower even though not the main actor.... don't forget that!!!!

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