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Unreleased poster belatedly revealed for horror film

(Ow. A bit more frightening than a similar poster for Yoga School, isn’t it?)

The horror film Faithless Hell [불신지옥, also called Faith] opened on August 12 to general praise for its premise (religion) and strong directing. Yet it’s not till now, two weeks after its premiere, that the film starring Nam Sang-mi (Gourmet) and Shim Eun-kyung (Legend) has put out a hitherto-unreleased poster.

This promo image takes a decidedly different approach from the one that was previously used (see below), going more for the horror angle as it features Shim Eun-kyung as the possessed younger sister to Nam Sang-mi.

In the movie, Nam Sang-mi begins a search for her sister after she disappears; Shim’s character is shrouded in mystery and intertwined with a secretive mother and neighbors. The film’s tagline reads, “Possessed girl faces a cruel faith.”

Apparently there was repeated discussion over the imagery of Shim’s bloodied arms (an important point in the plot); after debating whether to keep it red, in the end it was decided to darken the color to black.

The previous poster:

Via Asia Economy

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That's interesting, because had they left the blood red I would have thought, "Ooh, horror." But as a visual alone, without knowing bloodied arms are a plot point, it just looks like someone threw india ink on her. The second poster however, screams "Horror Movie" outright.

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shim eunkyung from taehee hyekyo jihyun-ee right? i think you tagged the wrong eunkyung

i like her in THJ but i still think i'm gonna steer clear of this film >_>

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Nam Sang Mi is great but I can't stand horror films.

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sorry but what is this story about?

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