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Queen Seon-deok has SBS running scared


The upcoming Angel’s Temptation

Wow. It’s one thing to admit your competition is tough. But it’s another thing entirely to rearrange your station’s prime-time broadcasting schedule specifically to avoid going up against said competitor, as SBS is doing next month to give its dramas a shot against Queen Seon-deok.

Starting in October, they will actually air their Monday-Tuesday drama in the 9pm hour, rather than the standard prime-time 10pm hour where Seon-deok has been so dominant.

This is a pretty drastic — one might say desperate — move. It’s not unusual for rival stations to fiddle with drama premiere dates, pushing back a new show until a strong competitor wraps (as Ja Myung Go did to avoid going up against East of Eden and Boys Before Flowers). But shifting its prime-time schedule entirely is a big surprise. On one hand, it’s good that their drama(s) will be getting a shot to survive, but on the other, it feels like an admission of weakness.


Ja Myung Go, Dream

Of course, SBS’s official statement says that they have been wanting to make this move for a while based on ratings research, but they’re hardly fooling anyone. It is a highly unusual decision to break from tradition and instead offer cultural and educational programs in the 10pm hour as counterprogramming against KBS and MBC’s prime-time dramas. (The other two stations air the news in the 9pm hour.)

Several of SBS’s highly anticipated dramas have crumbled against Seon-deok, such as its big-budget historical epic series Ja Myung Go, which was pulled early, and Dream, which is limping along with 4% ratings. Seon-deok‘s six-week extension stretches its run through the end of 2009, and SBS must be impatient to breathe some life into their schedule rather than waiting until next year.

Therefore, the new 9pm schedule starts on October 12. It’s too late to save Dream, but the schedule goes into effect with SBS’s next Monday-Tuesday offering, the makjang revenge drama Angel’s Temptation. It’s no surprise SBS is unwilling to sacrifice a probable hit with a name writer whose last drama (Wife’s Temptation) was a 40% ratings sensation earlier this year.

Angel’s Temptation stars Han Sang-jin (of Sons of Sol Pharmacy, pictured at top) and Bae Soo-bin (Brilliant Legacy) playing the same character: the character’s wife (Lee So-yeon) marries him purely out of a revenge scheme, and he comes back from an accident and plastic surgery with a new face and a desire to counter his wife’s revenge with his own.

I know this news doesn’t affect us international viewers, who don’t influence (or likely keep track of) ratings wars. But I’m pretty surprised with SBS. They may gain ratings but they sure lose face…

Via My Daily

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Agreed. It's quite simply running away. How very unsportsmanlike of them.

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I'm actually thanking the heavens that SBS has decided on this. Now maybe they won't butcher Jejoongwon when it airs, like they usually do with all their sageuk that don't do as well as they'd hoped in ratings...

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I think it's a great move by SBS.
Totally agree with Dahee, I am 100% anticipating Jejoongwon because of Lee Ki-Won + Park Yong-Woo.

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What do you mean lose face? Ratings can make or a break a drama like this. I don't want to be jipped of a drama like Tamra Island and Alien Baseball Team . I kinda believe this is a smart move.

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I wonder if this will change the TV viewing habits of the people? What will KBS and MBC do? What is usually shown at 9 PM?

I feel like this precedent may cause a bigger switcharoo later on but I cannot quite put my finger on it.

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I mean losing face as in, SBS going out of their way to avoid Seon-deok smacks of, "Yeah, our drama isn't as good as MBC's. Thus the only way to get ratings is to air it when there is no competition."

I'm not opposed to the move -- I think the good thing about it is that a few more smaller dramas will have the chance to make it -- but I don't think it sends a confident message at all.

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hmm i wonder if this will become a new trend?

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I know that Seondeok is raking in all the ratings, but for me, it's because it has a good story that is worth skipping all the other dramas to watch it. If only SBS had more confidence in their drama that Angel's Temptation is something that is worthy to rival against Seondeok.

There was so much hype about the Angel's Temptation being the sequel to the original hit drama, and I was thinking, "Wow. I'm sure this drama is gonna be drama-filled, even better than the original." But it's a bit sad to hear that SBS pulled back and dont think its good enough to rival Seondeok. I want a fight @[email protected]

Oh well. I hope both succeed, although it would have been awesome to see the sequel of a hit drama face off against a mega-hit drama... unless nothing happens, and the mega-hit drama continues to take all the ratings.

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I think that is a great idea !
move some shows around... everyone knows this show is doing really great why feed a lost cause... when it ends maybe the other channel will have a huge hit too !

America does this too. Runs all the good shows at 10pm then they fight it out... just so one channel has bragging rights...
Leaving us to miss some shows or they shorten/cancel them like the shows everyone has been getting mad about, because ratings are not high enough... we are the ones who get the left out.

No one who has watched a show for 50, 70, or 100 episodes wants to leave it. One feels that they have invested so much time you kinda feel that you should follow it to the end !

Why not run some shows at 9pm so people have something else to watch, and yes you could tape it... but that doesn't help with the ratings. Why do all the best shows all have to run at 10 ?

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I think this is a realistic move on SBS. Why go up against a juggernaut like QSD and simply give viewers more options to watch other good shows on the same night. I'm sure koreans can handle more than one favourite show per night. If I lived in Korea, I would watch a series at 9 pm versus the news (or at least in between channel surfing).

Seems like smart programming to me. Maybe they'll start a trend towards more creative scheduling and more daring projects. What a thought.

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Gosh...
" all4movies" you said what I tried to but way better !

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SBS is just being practical, better to lose face than to lose money! One's bottomline is more important than one's face when it comes to business!!!

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I thought that too... better lose face than money plus it just temporary... and lose money gonna have long effect... Plus Queen Seon-deok already have their own fan and it hard to change to new drama

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Yeahh...who care about dignity when you losing profit...Nice move SBS! Too bad it`s a little too late, it could save Ja Myung Go... :(

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I'm with Dahee on this. I'm indifferent to "Angel of Temptation", but this strategy is the only realistic way to give the sageuk Jejoongwon the chance it deserves. Not looking for big miracles here (SBS sageuks rarely do that well), but it would be fantastic if Jejoongwoon, which will likely have "luxury drama" status (writer of White Tower and the PD of Scales of Providence = SBS's prestige drama of the year), manages 10-15 numbers.

Anyway, this also makes sense for "Angel of Temptation", because the primary viewing audience will be pretty similar to the one which watches the daily dramas.

"If only SBS had more confidence in their drama that Angel’s Temptation is something that is worthy to rival against Seondeok. "

It's just unlikely that Seondeok is going to give up any quarter to any show. QSD (aka the Deokman Flower Four!) fever is close to Jumong-level. Pretty much everybody from 15-40 is watching this show.

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i don't see it as losing face...
i see it as being rational and trying to be realistic..

it's a proud move to do it... because most ppl would take it as something to be embarassed about..something the koreans r sensitive about.

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I don't think it's really a sign of weakness, but just being realistic. What are the chances that people who've been following seondeok will give another series at same time slot a peek? Why delude yourself that people will leave seondeok for a while to test a new series. If it's a great series, then it's probably gonna be underappreciated coz probably most people will not watch it coz they have seon deok to continue. It takes a great confidence in their series for a tv station to change prime timeslots. Because if it's not great, that's when they will lose face, you know, after going out of the way to present to audience outside the regular timeslot. SBS is doing a nice move here for their own sake and give better chance for their drama to soar than being overlooked simply because seon deok has already attracted fans bcoz it premiered wayyyy long time ago.

So, I do hope it's a great series. Otherwise, too bad.

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I'm quite surprised.. I really thought that KBS would be the one to make such move.
Since the Monday-Tuesday timeslot for KBS had always been down. Their big hit was Boys Over Flowers only. But at least the station had been getting more ratings in the weekend dramas..
Angel's Temptation will be battling out with KBS 9 news then.. ack ack. >_>

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Remember what happened to "Resurrection"? I bet you guyz don't because some of you didn't even notice the existence of this good drama with "My Name Is Kim Sam Soon" as their competitor. Sam Soon ratings was over the top (50%) just like Queen Seoun Duk is now. I wonder if they changed the time slot maybe Ressurection could had some love they deserve. & yeah Sam Soon was from MBC & Ressurection was on KBS.

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"SBS is just being practical, better to lose face than to lose money! One’s bottomline is more important than one’s face when it comes to business!!!"

It's not all about "saving face" though, it's about the network's image and reputation which could be damaged in the long run because of this move. It's a bit like a food company recalling products that could possibly be harmful to consumers. Even though it might hurt their bottom line short-term, it will have a positive long term effect and increases customer loyalty.

To me, this is really a defeatist attitude and should not be encouraged whether it be a TV network or a young individual growing up in this competitive world. Anyone heard of the old saying:

"It's impossible to soar like an eagle if you hang with turkeys."

By running away from your competitors you will never achieve their level and will be worse off by doing so.

"It’s just unlikely that Seondeok is going to give up any quarter to any show. QSD (aka the Deokman Flower Four!) fever is close to Jumong-level. Pretty much everybody from 15-40 is watching this show."

They could also be watching it because there's nothing else on that's worth their time? I don't see why viewers won't switch over if there's potentially a better show on. Kinda like how Blizzard has the MMORPG market dominated with World of Warcraft, it doesn't mean games developer's won't try to come up with a product that can rival or even beat WoW. Speaking of which, Korean developer NCsoft will be releasing Aion: Tower of Eternity next week which could very well remove WoW off its pedestal. (sorry about the gaming example, don't think anyone here can relate!)

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losing face better than losing money haha

but i noticed since MBC announced the extension of QSD it kinda a little bit dropped in rating..

as u said the most important we are not affected anyhow.

i'll be watching AT for BSB <3

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Wow, is Queen Seon-deok that good? I don't really hear much about it online and no one I know is watching it.

Hmmm, if it's got networks scared, then maybe it's worth a look.

That said, javabeans, I read your Sons of Sol Pharmacy House recaps out of boredom (that sounds bad but it's not an insult at all) because I'm not interested in family dramas at all, and the fact that it's a daily drama with 50 episodes (!!) made it even more unappealing, but after reading your recaps, I'm so intrigued that I've started DL'ing for future viewings. It sounds really good!

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i think its a good move, its not only about going up against a competitor. Ratings itself brings about advertisers. if they succeed with high ratings, companies would vie for that slot for advertising which would increase funding and help with production costs and profit making.

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@Kobe,

"They could also be watching it because there’s nothing else on that’s worth their time? "

Nah, not so much. The main block of viewership is really between, say, 7-10pm(ish) when viewers are watching a combination of daily drama, news, sports, and variety shows.

If choices are kinda "eh" to viewers, it's not unusual for one show to do mid-teens and the other 2 shows to do single digit numbers. The Wed/Thursday ratings between MFL and STS are actually a little above average IMO. Both are moderately popular shows. Having said that, add them together and it's still well less than what QSD is doing.

QSD will have to really drop in viewer quality in order for another show to do well.

Having said that, I do kinda agree with what you're saying about defeatist attitude. Also, I question the wisdom of programming "Angel of Temptation" on Mon/Tuesday when really your best hope is to counterprogram "cult"-type shows and hopefully gain some kind of mania audience. "Angel of Temptation" would make most sense in the weekend slot.

Personally, this is more about protecting a show like Jejoongwon, which deserves a fair shot.

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Is Queen Seon Duk really that good of a drama? Looks like I'll have to check it out. I was turned off by the drama because the female lead was the same one in Bad Love and that was a Bad Drama.

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"I was turned off by the drama because the female lead was the same one in Bad Love and that was a Bad Drama."

There's huge lapses in logic (Chunchu looks rather uhm manly for a 5-year old boy lol) and it gets cartoony at times . . . but the show is absolute crack.

It's the Boys Before Flowers of Sageuks. No seriously -- the word "Hwarang" roughly translates to "Flower Boys" and so Team Deokman IS Deokman Flower Four -- Yushin, Bidam, Alcheon, and Kaya Crown Prince.

Bidam, you had me at first chicken leg. SIGH. :D

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I must have been the only person watching Ja Myung Go. Has there ever been a drama with such a miserable, unsatisfying ending? I enjoyed it all along,and I was sure the Princess was going to lead an ultimately sucessful rebellion against Goguryeo,but instead, everyone just got slaughtered off-even the Great General could not kill off that goofy Wu Naru. Oh well. Now I'm watching 'Dream', and enjoying that,too. I guess I should have given Queen Seon Duk a look when it started, but too late now, unless I buy the whole show.

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It's a practical move (though it looks cowardly.) Sometimes tough decisions have to be made to protect something else. QSD is an okay drama. I have no idea why it's so popular. I stopped watching it already.

I got tired of looking at Mishil's wiggling brows and Yushin's dull face. It gets repetitive after a while. I'm sure many claim that's great acting.

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"I’m sure many claim that’s great acting."

Mishil has the greatest eyebrow since The Rock.

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I think all 3 stations should have different slots for different things, then those who wants to watch drama, can do so continuosly on different channels and all 3 stations will make money from the air time sold!!

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god. it's not bad love. it's cruel love. since i am a korean.

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queen seondeok benzai.

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