Small dramas stay afloat amongst blockbusters


Bae Soo-bin of Angel’s Temptation

This article attempts to explain the ratings situation of the two dramas it discusses (Angel’s Temptation, You’re Beautiful) and frames their modest ratings (in the vicinity of 10% to 14%) in a positive light. It’s a pretty short article that only touches on the basics, but I’ve just seen another more in-depth piece about the latter drama that I’ll post up next, which expands on the point raised here.

“Small dramas” survive along with popular Seon-deok, IRIS

Amidst the hot popularity of large-scale series like MBC’s Queen Seon-deok and KBS’s IRIS, there are “small dramas” that are drawing notice for their strategic survival. Whether it’s through slightly avoiding a competing timeslot against these large-scale dramas drawing in 30% to 40% ratings, or using a subject and stars to appeal to the teenage set who remain indifferent to epic saga or sageuk dramas, they are collecting a small but solid corner of the ratings.

SBS’s Monday-Tuesday Angel’s Temptation has established the provocative topic of using marriage as a step toward revenge, and is scheduled one hour ahead of Queen Seon-deok.

Using this strategy, the drama premiered with a 10.3% rating (TNS Media) on October 12, and since then its ratings have not dropped once. Coming in at a short 16 episodes for this miniseries, the fast plot development and provocative subject have the ratings remaining faithful.


Jang Geun-seok of You’re Beautiful

Airing in the same hour as IRIS is SBS’s Wednesday-Thursday drama You’re Beautiful, written by Hong Jung-eun and Hong Mi-ran of Fantasy Couple. The drama is drawing praise as its idol-group story unfolds in a comic way.

It has a topic sure to capture teenage interest, as well as Jang Geun-seok, who is the recipient of an outpouring of love from twenty- and thirtysomething noonas, and the Lee Hong-ki “card.” It is currently taking little bites out of IRIS’s popularity.

The online forum is full of comments like “I like IRIS, but I’m captivated by the entertaining You’re Beautiful.” One viewer left the comment, “I changed the channel by accident and watched for a moment, but I couldn’t forget it so I saw the reruns from Episode 1. I’ve completely fallen for it. I’ve totally converted.”

Via Asiae

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103 Comments

  1. That pic of JGS really makes me want to use whatever the alternate word is for *squee*, but I don’t know what it is! :-D

  2. One viewer left the comment, “I changed the channel by accident and watched for a moment, but I couldn’t forget it so I saw the reruns from Episode 1. I’ve completely fallen for it. I’ve totally converted.”

    Yay “You’re Beautiful”!!!!!!!!!

  3. OMG, Jang Geun-seok is so cute in that picture. I want to see that kind of expression in TK. What would MN do when she sees her star smiling like that?

  4. Yes, I’ve read about viewers converting from IRIS, HTTG to You’re Beautiful because they accidentally switch channels. Many of them end up ‘accidentally’ watching You’re Beautiful that way, from what I read in Bestiz. (:

    You’re Beautiful might not be pulling in the 30+% ratings that BOF did, but it does have steady ratings, in the 9~10% range. And of course, many viewers end up watching it online, which wouldn’t contribute to the recorded ratings at all.

  5. jang geun seok.. you indeed, are beautiful.

  6. That picture of Geun Seok is just adorable.

    Geun Seok oppa, fighting! <3

  7. I love the way JGS’s mouth is curling up at the corners when he smiles. It’s amazing how he can look so different when he’s scowling. He is really star material.

  8. That’s great to hear. I hope the actors look at the ratings in this perspective.

  9. JGS is just toooo *cute* so much love is out pouring from me seeing him smile like that. Sigh! I hope he feels better knowing that there are so many of us who love “You’re Beautiful” with a passion.

    Can’t stop listening to PSH’s “Without words”

  10. The cutest pic ever! I am so glad that regardless of ratings many are seeing what a gem this show really is. Angel’s Temptation is entertaining as well so its nice that they are still holding on.

  11. I think most people, unless they’re really into the idol boyband concept and/or Jang Geun Seok/Lee Hong Ki, would have initially stayed faaarrrr away from You’re Beautiful because of the sparkly ghei that was the posters and the styles (JGS’s HAIR, good lord). Honestly, I took one look at that big blue poster of A.N.JELL as… well, angels, and decided I wouldn’t touch it with a 10-foot pole. If JB hadn’t recapped it and talked about how good it was, I don’t think I would ever have tried it, but now that I’ve given it a chance, I love it. Bad marketing, I suppose?

    But I’m glad other people are finding their own ways to slowly stream into the You’re Beautiful fandom, even if it’s just switching to the wrong channel and being drawn in by the prettiness XD

  12. Of the current crop of kdramas, I’m most excited about You’re Beautiful. Queen Seon Duk has become dull and repetitive and while IRIS may be the most hyped kdrama of the year, You’re Beautiful is the most endearing and cute.

    It’s the perfect role for JGS which totally showcases his talents.

  13. Well, it’s good enough for YB to be drawing in a steady 10% (relative to some other dramas, but no negative meaning intended to those) when airing in the same timeslot as IRIS. I’ve got no interest in IRIS, such big works, for I would rather turn to HK for this genre. I hate ancient epics of any origin, and so……I guess YB is a fresh setting that distinguishes itself from the other dramas airing currently.

    I’m looking forward to the other article you were mentioning, for an analysis of YB…I love such articles! Thanks for sharing!

  14. I agree, although BOF’s poster was pretty crappy as well, it didn’t look as bad as YB’s poster. I think the poster should be taken down lol who ever thinks of the idea should be the one to blame. I know a lot of people didn’t think the show would be this good, judging by the poster =D But I’m glad more people are taking interest in YB, YB deserves it. Now just hope people keep ‘accidentally’ switching to the wrong channel (I know I do it everyday).

  15. I totally agree that the poster is horrible, horrible! It is true if the poster and marketing had showed ANJell in a more “mature, hip way” instead of as JB mentioned before “sailormoon-like”, it would have drawn more interest. And do you think they are really drawing on JGS’s charm/cuteness/hotness…etc. now? TK’s started emo-like, which could have turned away a lot of people, but now he’s all Hotness–maybe that’s the new marketing strategy, and it’s definitely working!!! If he had looked like that from the start–there would definitely have been more interest! I too didn’t care for it until I read JB’s recaps–as I trust her opinions/input!
    Thank you so much JB for opening so many eyes! I think you are our moon!

  16. yay! I’m watching both! They’re fantastic!

    I wasn’t so sure about “You’re beautiful”because oh gawd, JGS’ hair is…yuck! But I HAD to watch it because I love him <3 and then I got really hooked, glad I watched it AND that he fixed his hair. LOL. Still wish he’d take it easy on the eyeliner though

  17. I don’t see anything great about You’re Beautiful. I watched it in early episode but gave up.
    This drama is too comic-liked. It gives a feeling of Japanese drama.
    Overall acting of leading actor and actress are not natural and over the top.
    BOF was based on the comic, it’s understandable that the storyline was liked that.
    I think this drama deserves this kind of rating, around 8% is the most appropraited.

  18. I am glad to see that YAB is getting some good press. It is a very entertaining show and the actors are all very endearing.

  19. Agree that YB was poorly promoted. They should have played the Hong sisters card more, such as including, “From the writing team genius who brought you ‘My Girl’ and ‘Delightful Girl Choonhyang…” in the trailer perhaps? (Not that I would personally call the Hong sisters geniuses.) And definitely drop all the “fluff” from the promotion poster.

  20. ratings don’t mean anything in this case! personally i think you’re beautiful is much better than bof. i skipped through the ending, it was so messy. not to mention a million hours worth of ji hoo and jandi and gjp nowhere to be found. YAB is already my fav kdrama as of now and on my top 5 list of all time :3 shining inheritance comes first ^^

  21. I thought the poster was a little shallow but knowing that the Hong Sisters are behind it and Jang Geun-seok is in it, no force on earth could’ve pulled me away from the drama.

    I have always been a Jang Geun-seok fan and now that more people have discovered this gem of an actor. He is amazing.

    And the other actors are doing really well, too. Even the newcomer Jung Young Hwa is doing his best. You’re Beautiful may not be the most popular drama in South Korea right now but to us fans who have discovered its beauty, it is the most entertaining drama for 2009.

  22. YB is epic!!! even I like the most hated idol UEE. her acting is pretty good.. JGs chased by pig scene is pure GENIOUS!! (mi nam’s imagination. rofl)

  23. Haha, I was biased to because of the poster. I didn’t think it was good until I saw the recaps on dramabeans. I was like “Uhmmm…she likes it…I’ll give it a try.” After the first episode, lol, I was hooked. It was such a delightful one hour of laughter and non-stress. I didn’t have a need to rush it or anything. I think that’s why I love YB. It’s sort of my laid back enjoyment whether that one hour is part of my only sleeping time. :D

    I’m glad, too, I found it because if not I won’t have anything to look forward to on Thursday or Friday hihi.

  24. @4 I agree that it is too bad online viewing isn’t recorded. Looking at viikii stats YB will probably reach 1 million views before episode 9 comes out. Compared to Iris which only around 207,000…

    At the end of the day, ratings are about advertising and commercials. The answer for companies…Product placement… as demonstrated by etude house i believe….

    But to be honest, I use ratings for kdrama recommendations. YB has taught me not to judge a kdrama purely on ratings.

    Side NOTE: i youtube searched UEE and saw her dancing on a variety show. She looked fierce and a bit stuck up…. I was like is that her for real. No wonder she plays her character so well… UEE fans, i apologize… it was just a first impression… didn’t know anything about her til I saw YB

  25. I was too, kinda doubtful of You’re Beautiful when I read your post on Jang Geun Seok’s image for this drama, Javabeans! But when I tried Ep 1, haha, love it. This drama is so amazing that I totally forget about Boys Over Flowers. Lol.

    IRIS was too… intense and in-depth for me. Would more prefer a lighthearted and comedy drama :)

    Ganbare, You’re Beautful !!

  26. love how the article point out the positives of these two dramas that are pitted against dramas with high ratings and how they are holding their own. I hope JGS reads this. and i love that pic of JGS! he has the cutest smile ever and it makes me want to smile whenever i see his smile

  27. If it wasn’t for the fact that I’ve adored all the other Hong Sisters dramas, I wouldn’t have watched YAB. Idols are just not my thing, and I’ve worked hard to avoid any and all idol-related activities. But, I watched the first episode and fell in love.

    IRIS, on the other hand, has just bored me. I’ve seen through episode 4 now, and I just don’t feel a thing towards it. None of the characters make me particularly happy or angry. It’s all just meh.

  28. Ha, I came across this article when I was just about to catch up on IRIS. I’ve only watched the first 3 episodes of it. It is ok; I have to really CONVINCE myself I should continue to watch it since I’ve started it…..Meanwhile I’ve watched and re-watched each episode of “You’re Beautiful” soooooo many times and still love every minute of it. IRIS just doesn’t hold the same level of interests in me; it just a big–MEH. As supposed to YAB, I feel so excited and passionate about it!!!! I couldn’t wait every week for the new episodes to come out! Way better than BOF in my opinion! Love the OST! LOVE JGS & PSH!!! Fighting!!!!!

  29. I love “You’re Beautiful!” I faithfully tune in every Wednesday and Thursday for videos. Every episode leaves me wanting more.

    “IRIS,” on the other hand, is my filler. If I’m really bored, or if I need my quick drama fix, I’ll download it. It gets a little too dramatic, but I love Lee Byung-hun so I manage to sit through the gun fire and explosions just to get a glimpse of his gorgeousness. =)

  30. ‘You’re Beautiful’ is indeed such a lovely gem. And that pic of JGS is tooooooooo adorable. It’s making me all giggly inside :D

  31. Also, I was pretty excited about Iris’s debut, but then YB came along and I was totally smitten with JGS and his character. And Park Shin Hye was just sooooo adorable. I haven’t watched an episode of IRIS yet (sorry TOP!) because everything just seems to pale in comparison when it comes to ‘You’re Beautiful’. Although the show’s ratings aren’t very high, I’m glad it’s receiving a lot of love. It’s such a lovely show! I hope the cast and crew know how many people love it.

  32. I enjoy watching You’re Beautiful. Each episode is fun, and the characters are just so adorable. Even the supporting cast is funny. Each episode is light to watch nothing too weepy but still so much fun helps that the cast are doing a good job even if there are no big name veterans (in the lead role) in this one (they are kind of young). The Hong sisters are just good writers, most of their works I enjoy! It’s one of the good dramas to come this year for me!

  33. Yeah, BBF was kind of a freaky situation. I think you had East of Eden and BBF at one point both hitting 30s. To do that, the total Korean TV viewership during the primetime actually had to expand significantly to make that happen.

    YB’s ratings are pretty much on par with the other youth-driven shows SBS and MBC had been airing. Shining Inheritance got SBS’s strongest performing time slot, so it’s not completely fair to compare. The numbers are okay, and of course not reflectign the actual viewership, since a huge # are watching online, during reruns, or on their phone.

    I think Angel’s Temptation has proven that the time slot workaround CAN work. The show has steadily built an audience and its ratings reflect that. May not reflect the Temptation of Wife national numbers, but then again Temptation wasn’t a 9:50-11 drama anyway.

  34. WOW love that picture of JGS. So cute….I’m just smiling away now…hehehehe

  35. After watching both, I completely understand why people would leave IRIS for You’re beautiful, 20-30 years old or not. And here’s why, I think: IRIS (excuse me if this could be offending, not intended however), is not original. After watching the 2 epi, I realized I was watched some of the scenes/knew some of the plots/ was familiar with some of the characters from some Americal movies/TV shows, namely: 24 (the fast phase presentation), Criminal Minds (the girl computer hacker), Bourne Series (all those clandestine operations/assasins/hero with past emotional baggage, etc). Don’t get me wrong, though. IRIS looks expensive and is expensive and I like that it isn’t done sloppy. Because it shouldn’t with that kind of plot.

    Now for You’re Beautiful, it’s how it’s written and presented that makes it great. An of course, the actors delivering provide the needed justice to the characters that the writers so eloquently created. For instance, the Go Minam is so dense but is never irritating. AS GMN, the actor makes sure that she acts, looks, and carries the innocence and pureness to the T, therefore the denseness (is this a word??? :) ) is natural and makes sense. And oh, the new ideas! Like pressing the nose to control her emotions! Or drinking water! Have you seen than in any other Korean dramas? I haven’t. And JGS, I just want to spank him when he’s mean, hug him when he’s hurt, or kiss him when he’s good to GMN. All these emotions they are creating out of me! And what about the blond member? He is just hilarious! And the other member in love with GMN? He’s beautiful as the actor acting the character and as himself, both. Then the manager, one of the greatest acting I’ve seen in the korean dramas. He’s so subtly natural you don’t even realize he’s acting! And the president speaking random english? In many instances it’s irritating but never in this drama. His chracter calls for it.

    I know I’m practically gushing now, but one needs to appreciate the natural delivery of You’re Beautiful. Nothing is forced, everything is done perfectly.

  36. As an overseas k-drama fan, JGS’ news flashed many times in the last few years in various websites. But I never gave him a chance since he looked weird in those clothes in the photos. I did not like his look in YB as well.

    Similar to others, I started watching this drama accidentally after finishing MFL and thought, wah, this is what I am looking for in a drama even though I don’t like JGS’s hairstyle and make up. But I start to like him as an actor. His performance is just great. He must have practised a lot in front of mirror for his smirk and staring face. I admire actors who gave their best in every film/drama. I can find his latest movie Itaewon Homicide only without subtitles and it is difficult to understand the story without subtitles….. but his English is actually quite good as compared to other Korean actors/actresses. At least, I can catch what he is saying.

    Now, I am hooked and kept re-watching the last few episodes of YB and JB’s website while waiting for the new episode. I think the rating is not too high because many people do not like idol topic but prefer “IRIS” action/spy type of drama. Moreover, the look and make up of the idols in YB just turned people off -same problem for YEH in MFL. I suspected MFL has a higher rating in the later episodes because YEH has less mak-up in these episodes lah…The make up and costume ars just horrible. Ajumma like me, did not admire this type of make up which only makes these beautiful artists ugly. Ajumma just cannot follow the trend.. ugly is ugly.

    Anyway, I am glad that I gave YB a chance and discovered JGS. I hope that Korean Ajumma will also give YB a chance lor…. and you will fall in love with YB like I did.

    I hope that TK and MN can begin their love line earlier since this is an 16- episode drama and is half-way through already. MFL has dragged too long to begin the real story…. But Hong sisters seemed like to drag on… like she did in My Girl. So I am a bit worried lor.. I hope the coming episodes of YB will still be as entertaining as the 1-8 episodes.

    BOF is well-known story/drama which I watched all 3 versions, Taiwanese, Japanese and Korean. Korean one started out quite good but the plot just became boring when they gave Kim Hyung Joon (I guessed he is really popular in Korea) too much air tme. KHJ is more funny in “we got married”. But he has no facial expression in BOF….. I still managed to finish BOF but with disappointment. Lee Min Ho is ok in BOF but it will be a challenge for him to breakthrough in the next drama as expectation will be high and I think his acting is just average. I cannot finish Kim Bun’s “Dream” even though I like KB and Joo Jin Moo a lot….. The story is very boring and Kim Bum is too thin to be a boxer!

    Small dramas/movies sometimes just gave us surprise since they focus on the story and the artists’ performance instead of all those actions and special effects. And these tend to touch people and leave a fond memory after watching them. I also like watching “big” production drama/movies. But it is usually those small ones which I remember and would rewatch from time to time. I rewatch Coffee Prince many times when I cannot find an airing drama which fits my taste. I think I will rewatch YB in the future…. and will buy a DVD set to keep lah.

    YB cast and production team – please keep up your good work! Many fans love you.

    JB – I have been browsing websites on K-drama and news on Korean stars for many years. But I have never left a message. YB and JB’s recap on this drama just broke my record lah!

  37. When SBS gave the OK for You’re Beautiful, they did this as a counterprogramming strategy against the blockbuster. It isn’t expected to do “great” against Iris; it’s expected to find an a niche, which happens to be very profitable to its advertisers. Etude House must be VERY HAPPY that their two spokesmodels are the obsession of teens right now. And I’m sure UEE and CN Blue are enjoying the exposure as well.

    Angel Temptation is the more interesting case, because that is also an experiment in counterscheduling. And Queen Seon Duk is a MUCH bigger juggernaut than Iris. The way I see it — if one show is doing 40, and your show gets to about 15, you’ve succeeded in a big way. Meaning, the next time you got a true mania drama like Scales of Providence on your queue, maybe you can think outside the box to give it the best shot to succeed.

    “I cannot finish Kim Bun’s “Dream” even though I like KB and Joo Jin Moo a lot….. The story is very boring and Kim Bum is too thin to be a boxer!”

    I actually liked Dream. The fight stuff was not too convincing, but it was a sensitively done coming-of-age story with a unique bromance dynamic. Then again, I also like Style. That show was probably the most (unintentionally) unique show I’ve seen this year.

    “I think the rating is not too high because many people do not like idol topic but prefer “IRIS” action/spy type of drama. ”

    It’s whoever owns the remote, usually the mom in the household. Plus, shows start at 9:50PM. If you want high viewership ratings, gotta get the mom vote. That’s the problem. If the kids watch online, on the phone, or during the reruns, then the stations have to go by different metrics to gauge popularity. Thus, “mania drama.” Which they do and why YB ain’t in trouble of getting shortened or canceled.

  38. When i read an article about YOU’RE BEAUTIFUL, i want to give a try for this drama because i never watch any korean drama..(i more prefer to watch Japanese drama)
    Damn,just preview..i totally addicted to this drama..until now TOTALLY ADDICTED..Why?Because this drama good written,good directing and the casts is good…
    I do believe this drama will be successful and loveable among audience (outside korea)even the rating in korea is not so high….

    Hahaha..some people switched from Iris to You’re beautiful..looks like i’m converted from japanese drama to korean drama because of You’re Beautiful…hehehe..
    (actually,i still watched japanese drama,hehehehe)

  39. “Hahaha..some people switched from Iris to You’re beautiful..looks like i’m converted from japanese drama to korean drama because of You’re Beautiful…hehehe..”

    YB is a good transition show for people coming from J-drama and especially TW-drama. If you liked Hana Kimi, you’ll LOVE this. ;)

  40. I took a look at the poster during one of the JB’s posting and was like yikes, weird hair. Then stumble upon the recap on 2nd Episode and half-way through the recap, I know it is good and went straight to download it.

    They seriously have to relook at the marketing strategy – and fast. Of course, I am hoping that this drama will go on to 20 episodes or more. High hopes, I suppose.

  41. Not sure why everybody was weirded out from the poster. Looks like a poster you might see for a TW idol-drama. (actually if you ever transition from Korean to Taiwanese idol drama, you’ll be shell-shocked how, erm, “sweet” TW-dramas are. Korean shows seem so . . . angry. Heh. :D )

  42. GOD! Whatta smile!

  43. the 2nd last para caught my attention

    ” … Jang Geun-seok, who is the recipient of an outpouring of love from twenty- and thirtysomething noonas, and the Lee Hong-ki “card.” It is currently taking little bites out of IRIS’s popularity.”

    this noona never pay any attention to him in previous dramas (even HGD)/movies until now… thanks to the Hong sisters for making his character so interesting

  44. Jang Geun-seok has been popular with the noonas for awhile. He’s been fitted into Jo in Sung’s “Boyfriend for Noonas” mold since Nonstop 4.

    Frankly, he’s wasted on you teens. ;)

  45. JGS does look really different when he’s smiling. Like, 180 different! He actively scowls, at least. Apparently my “neutral” expression is a scowl! :( Countless people have asked me what was the matter, who pissed me off, etc. When I smile, people say “oh! you should smile more often~~ also feelings of anger disappear!” Grrrr.

    Anyway, I’ve never personally cared about the ratings until if affected the drama. I watch everything online, so my vote doesn’t count. When a drama is cut short, or outlandish decisions are made by the writers to lure in more viewers, then I’m reminded of the ratings. I think kdramas illustrate well how popularity and quality aren’t always found in the same place. BOF, anyone??

    I’m more and more excited about YAB. I’d still casually watch IRIS, if they weren’t being so calculating about their blockbuster product, but I literally have to watch the next episode of YAB as soon as it’s possible. Refresh the page, refresh again, again! What, it’s only Sunday? Foiled!

  46. I’m a TW-drama convert :D I’ve liked it since Meteor Garden, all those years ago…but as I got older, I found more and more flaws with the acting and storylines, and finally gave up on dramas. What I found funny at age 11 just did not cut it once I got to high school.

    Like a lot of people, I didn’t think I’d like YB because it seemed like such a cliche storyline, with the cross-dressing and the idols, and the horrible poster…but I gave it a try because I’m an F.T Island fan. First episode was good, but I was only truly hooked from the 2nd episode onwards :D

    I found dramabeans because I googled this drama. Hah, obsession has set in. And of course the eyecandy!! I DID NOT consider JGS eyecandy at first because his whole clothes and things annoyed me no end, so I guess the fact that I’ve fallen in love with his character is a tribute to his awesome acting. Love him – actually, I love ALL the actors in this drama, yes, even the evil mum!

    I hope their ratings improve and that somehow cast and crew will know how much love their drama’s getting! And I can’t wait for the next article and episode. I need my YB fix XD

  47. Oh, and YB definitely pwns BOF in my books.

  48. Hehe, thanks for the article ^^ Looking forward to read the other more in-depth version.

    “You’re Beautiful” had me from the beginning with the gender bender theme (oh, I just love that!), but I must admit stuff like that awful poster brought down my expectations quite a bit. The real trailer kinda saved it for me though (the second longer version) and boy I’m glad I didn’t decide against giving it a chance! Really glad to hear that ppl are stumbling across it by all kinds of means, because as long as they’re exposed any part of “You’re Beautiful” they’re bound to be hooked like the rest of us ^_______^ That drama really deserves some more attention!

  49. @ 44 Yep, as a noona I appreciate JGS a great deal! The other one – second lead (can’t remember his name), who clearly is going to have his heart stomped on all over the place. Yeah he’s pretty, yeah he’s a great clothes horse and yeah at face value alone he’s the best looking one of the lot.

    But JGS sure floats my boat!!! I find his sexy as hell! I want more more more!

    I really hope that more people catch on to You’re Beautiful, is such a great funny and charming drama – in my opinion waaaaay better that boring, we’ve seen it before mess that is called “IRIS”. Fingers crossed it will continue to take little bites and hopefully bigger bites out of the IRIS ratings….

  50. I can’t really guess what went wrong with Yb’s promotions because I don’t live in Korean. But since I’m in the marketing/promotions field, I can guess on or two factors.

    I understand why ratings are important to dramas because it becomes their leverage to get sponsors/ command higher rates for advertisements, etc.

    (This is just my opinion, whether or not SBS/ the production company does these things I am not sure) Since people have always said that the market of the two dramas are different, the promotion style should have been different too. In terms of business, the prod company and even the broadcasting company should have gone a different route in terms of how the can get money out of the drama. Take the OST for example. I sure hope they covered a part of their initial spending because of that.

    Since the target market is different, the promotion should have also been different. Ok I don’t claim anything nor am I stating anything—this is what I just think based on what I saw and read from the reactions of people.

  51. Oh my! really love every bit of you’re beautiful..

    haha JGS so kawaii in that pix..

    i really can’t wait for the next episode..

    im a certified korean drama lover! and an avid fan of JGS!..

  52. “JGS does look really different when he’s smiling.”

    I feel the same way! When he flashed that one great big smile back at PSH after they made it back to the production company, I was like, WOW, he looks SO DIFFERENT when he smiles! Still handsome of course, but instead of the cold snobby vibes he usually gives out, his smile makes you all warm & fuzzy and giggly…… Gotta LOVE JGS & YAB!!! IRIS? ……Ummm, no thanks.

  53. I have never been this obsessed about a show – i never understood why people would watch raw (no subs) episodes because “whats the use”. But YB has totally turned me into a giddy teenager (and i am way pass those years)!

    Love them all. I never knew how wonderful it would be to see a show that is so well cast. Others had one or two draw factors (or maybe 3)… but here – they are all so fabulous… and with a great script… no boredom here…. even rewatching some episodes!!

    Well – just wanted to put in a comment because it is just not fair to be this obsessed and this grateful for the amazing weekly distraction from real life and not give the YB team some support.

    SO… YB – fighting!! Love you guys. Hope the momentum picks and the show gets extended (praying + wishing) everyday!!

  54. YB is one of the latest drama that i loved so much…

    There are scenes resembling other dramas(which is common), but i do not mind.. It’s the actors/actresses level of acting that i’m more concern, can they do what is required?

    All the actors/actresses in this drama is fantastic…. Even Yong Hwa did well as a newcomer. Every episode is funny and release stress that we encountered in school or at work..

    Yes, Etude house benefited from it… the 3 spokesperson(Park Shin Hye & Lee Min Ho and Jang Geun Suk-previous spokesperson) are so hot!!!! They are the young fans idols……

    I like BOF till episode 15 only, after that it’s all crap and lousy script,.. I hope You’re Beautiful will have reasonable and smooth flow of the script…

    I will definitely purchase the DVD when it is release..

    You’re Beautiful, Fighting!!!!

  55. JANG GEUN-SEOK, I WANT TO BITE YOU BADLY!!!

  56. #17, you must be BLIND to make such a bad comment to YB.

    Go back and take time to cure your EYES.

  57. You’re Beautiful is a breathe of fresh air. I haven’t been so obsessive and addicted to a show since Nobuta. That’s speculating what will happen next and actually go check out forums for other fans reactions and watching the next sub episode ASAP.

    My selection process to watch a drama is to go for rom-com or once in a while a high rated melodrama which I like the sound of. Some melodrama can be enjoyable to watch, so I would base my selection on ratings. I don’t speak Korean, so I rely on reviews and ratings as it can give a gauge is the drama is worth watching. As long as the ratings stay constant and doesn’t slip it’s worth considering to watch.

    Going through the synopsis for airing and upcoming dramas and my, this season only YB caught my eye. Oh my, this is right up my street. Cross dressing and idol group, this has to be hilarious. The fangirl in me loves a bit of shoujo and eyecandy. (Being in my mid 20s I should be over that… but oh well, I’m a sucker for pretty boys and romcoms) Tick I am so watching this. When I saw IRIS i thought same old action/thriller not that interested.

    The poster is very shoujo/dream like and fits the purpose of the story. I wanted to check out the actors, I have to say on drama wiki, that photo of JGS does him no justice (can someone please change it?!), I rmbed, oh I pondered on the thought of watching Beethoven Virus but the is no real eyecandy. A pretty boy does draw me into a drama, but great story and acting keeps me watching. The promo pics on soompi gave a better impression, but I did think the lead male is not as good looking as the supporting males. The trailer sealed it for me and is definitely worth watching.

    I have to say, I am now a JGS fan. This guy oozes charisma. His acting is great and he has a really nice deep voice. I am won over by him. As JB said said before JGS killing it and I agree with you 100%.

    As for IRIS, I only watched it after reading on this blog the hype and the production cost of the drama. I thought, is worth checking out. Watched the first 2 episode, it’s entertaining to watch but not as compelling and interesting to watch as YB. Hong sisters know how to push the right emotional buttons and the actors deliver it brilliantly.

    So for me YB wins hands down. The ratings as first seems disappointing as first but they are holding up. I’m glad to hear it’s a mania drama and is receiving lots of love.

  58. ^ IKR

    She’s probably just bitter *coughbitterboffancough*

  59. LoL! That was my reply to #56 regarding #17

    @17 And oh? 8% is the approriate rating for YB? Seriously?? I think you’re the one who should get an 8% rating for your poor judgement :p

  60. @59 lol, totally agree!

    and I have to say JDrama which are manga like, most of the time gives out a cringey unnatural feel. YB has some funny cringe moments, but doesnt have that I can’t watch this anymore unnatural feel. The whole storyline is unbelievable yet fun and interesting. The actors and direction of the drama makes it believable in that situation and very addictive to watch!

  61. #56, 59
    I just express my opinion. Can’t I have one that different from YB fans??
    Why’s such a rude word???
    As compared to other idol’s drama, YB has a better rating than others.
    8 % is not that bad compared with HTTG which catched the same audiences and target(teenagers).
    I don’t like comic-liked drama as YB and the leads acting are really over the topand unnatural.
    People have different tastes and opinions, why’s bashing me or BOF or IRIS???
    Sometimes fans are so scary!!!

  62. ^ creamth I think just wanted to have her say on the drama. Let’s accept criticism. But I think it should have been more detailed and constructive, that’s why her comment sounded a little baseless (?)… and yeah, bitter ^-^ Just my opinion. (and what’s with the triple marks???).

  63. I love You’re Beautiful and I want to thank the cast and crew for doing such an awesome job! It’s one of the best dramas I’ve ever watched!
    People all over the world LOVE this show so much. I look forward to this show every week, so much that I feel like I’m about to burst on Wednesday nights!

  64. kesperida–I didn’t want to criticize about YB drama that’s why I don’t give more detailed, just wanted to comment about the rating issue which this article is about. I used to watch YB the first 2 episodes but later on I can’t stand the acting and the storyline. It’s too childish and comic-liked. And maybe this was the reason of the low rating of this drama. The target audiences are too niche(small).
    I’m in the early 20 ages and I love ROM-COM but I gave up on this drama. Just my opinion, the audiences of this drama might be below 20 ages?
    So 8 % is the appropriated rating for this drama for wed-thurs timeslot.(Usually most of wed-thurs drama wouldn’t get a high rating more than 20. The good one will gain about 12-19 only, except IRIS)
    **I just knew myself that I liked to use triple marks, thank for letting me know :)

  65. @
    44 belleza

    “Jang Geun-seok has been popular with the noonas for awhile. He’s been fitted into Jo in Sung’s “Boyfriend for Noonas” mold since Nonstop 4.

    Frankly, he’s wasted on you teens. ;)

    ha! I’m with you there!

  66. I’m more of the older viewer and have been watching both IRIS and YB online here in the states. IRIS is definitely interesting but YB is much more enjoyable to watch. Though the main characters are much more older than myself, they somehow managed to get into my heart and have fallen for them. I ended up tuning in more to YB and and have been looking forward to each upcoming episode with so much excitement. The ratings definitely don’t do this drama justice!

  67. creamth, thanks for the additional, much more detailed comment. Now it sounded much more, rational (?), haha, (can’t find the right adjective).

    I believe YB is the best drama I have ever seen. And that’s saying a lot because I have seen so many, from korean, to japanese. The script, the cast, and the funny moments, even how the relationships gradually take form are just so perfectly blended. Hope the ratings will end up higher :) and soon. It deserves so much more.

  68. I used to watch a lot of J-dramas before I became a fan of K-drama. J-dramas still rely a lot on SMAP members – Kimura, and the stars at those age. But they lacked those up and coming young actors and actresses like JGS, PSH and YEH. I notice one or two more promising actor/actress in the recent dramas/movies but on a whole, those new idols are not eye-catching enough. I just wonder where all the handsome boys and beautiful girls have gone in Japan.

    But J-drama is good that it has a faster pace. I like Nodame Cantabile, Hotaru no Hikari and Bara no Nai Hanaya in the recent years. Nodme Cantabile’s female lead, Ueno Juri, is not very beautiful but she is really good in acting. She is also good in a later drama “Last Friends” but I do not like that story. Takeuchi Yuko (in Bara no Nai Hanaya) is also a good actress and has a lovely face. I like some of her old dramas and movies.

    I think Kimura’s “Mr Brain” should be nice to watch. But I just don’t have the interest to start watching it because you would know how Kimura plays out his roles….his acting and facial expressions are more or less the same in all his dramas…. Just like LBH lah. And that’s why I do not start watching IRIS. And I can still remember Miss KTH’s poor acting in her last few dramas…. All I can remember is her fierce stares …..I do not want to suffer again…..

    Maybe I like YB more as compared to other K-dramas because it has a pace similar to a J-drama. The cast has lived up to expectation and has played the roles well. There are scenes which are unexpected in each episode to make you laugh and cry. So that’s why you are yearning to know what will happen in the next episode lor. Hong sisters keep me hooked…..

    I only watched a few Taiwanese dramas. Taiwanese idols tended to overact and the drama is a bit too long for my taste.

    On a whole, I like K-dramas more in recent years while some J-dramas are still good and worth watching.

  69. Yeah i agree with belleza (#41), that the poster did catch my attention in a very good way when it first came out. It’s so reminiscent of taiwanese idol dramas. It totally screamed “you’re in for one totally Wacky ride”. Plus, i took the poster/ drama to be as a satiric jab at idol dramas (i.e. BBF) with cliches overflowing albeit well pulled off. Those factors, coupled with the wacky – potential sounding synopsis, won me over. Agreed that the poster was perhaps cringe-worthy, and that did make me hesitate a little as to whether my judgement would prove me wrong. but you’re beautiful removed my doubts with its excellent castings, strong script, wonderful directing. and it beats taiwanese idol dramas hands down.

  70. Funny how people mention Jo In Sung in the same breath with JGS. When I watched Beethoven virus I could picture a younger JIS doing that role. I do find that JGS’s acting in YB is much better than anything he has done previously and there are parts where I feel like he is channeling Kang Mae’s arrogance and OCD like behavior in his TY role. I’m sure JGS learned and picked up a lot from the maestro of acting.

    Surprisingly I have not taken notice of JGS previously except as a cute face until YB. After YB, this noona loves me some JGS (”noona noona song in the background and doing the Go Mi Nam fake bite”). Its the boyish smile, fierce stylish look, charisma, contradictory manly voice to the pretty boy face and packaged with great acting.

    Plus I have an irrational desire to put on eyeliner every time I see him in YB. anybody else? anybody?

  71. @ 70 nycgrl- You are not alone;-)I think the ‘Irrational desire to put eyeliner while drooling over JGS’ club will definitely have as many members as the “Inappropriate crushes on much younger guys’ club;-)
    I can see that ‘YB’ is hijacking this thread too.Whoopee!:-D

  72. I wonder if the Noonas have deserted Jang Geun-soek in this outing because he’s paired with a girl his age? Or perhaps all the noonas have returned to their first love, Lee Byung-hun. ;=) I sure hope not, I’m totally his noona and I love this age-appropriate story and pairing.

    JGS’s pairing, from Ha Ji-won, to Sung Yu-ri, to Lee Ji-ah, have all rated good to okay, but he’s always been the second fiddle. He definitely has leading man gravitas and chops, I’m just going to stop fretting about the ratings and know that everyone on YB is gonna come out doing great with their career. YB is a career builder.

    As for JGS as baby Jo In-sung, they’re like blood brothers! Totally incongruous sense of style in real life – check. Adorable smile – check. Leading man height and built – check. Acts primarily against older leading ladies – check.

    Now imagine the last scene in Ep.8 as acted by JIS: leading against the wall, losing it, sobbing, kneels down, fist in mouth, ^*&^*(&*(*)$#@!, rages towards the sky! Man, I love YB.

  73. @ 70

    I’m glad we’re never too late :-)

    I didnot watch Beethoven Virus (due to a certain female character) so I can’t comment but when I watched Hong Gil Dong, his acting was good but I was ignoring him the whole time – the eyeliner there (and KJH) did distract me a bit (errr, a lot)

    now he IS beautiful *dreamy look*

    p.s. am guilty on the eyeliner – but only once and repeat mention of Jo In Sung here somehow makes me teary *off to the previous post*

  74. creamth, I’m not rude, I just can’t stand your judgement on YB like “8% is appropriate rating for this drama”. Even though you have your own opinion, you shouldn’t tell like this. Actually, high or low rating doesn’t mean drama good or poor.

    Recently I became a fan of JGS and PSH because of YB, this drama is very entertaining. People all over the world love YB and going to be crazy for waiting 2 episodes per week. It’s so obvious that YB is very addicted and great drama of 2009.

    Though I don’t care any rating, I still want YB get higher (highest if possible) rating. I want to encourage YB and all cast (especially JGS since he feel upset local rating). Hope he knows that YB has loads of international fans all over the world.
    Anyway, YB rating is already 10% and over, it will get higher rating soon.

    You Are Beautiful is the BEST ever. :)

  75. “I cannot finish Kim Bun’s “Dream” even though I like KB and Joo Jin Moo a lot….. The story is very boring and Kim Bum is too thin to be a boxer!”

    I had to laugh when I read this comment, because I was reminded of when I stumbled upon “One Pound Gospel,” the Jdrama that features Kazuya Kamenashi as a boxer (and, oddly enough, a nun as the heroine!). He was supposed to be battling a weight problem, but the first time I saw his scrawny, shrunken chest and stick-like arms with these boxing gloves that loooked like bowling balls at the end of his arms I couldn’t help it, I just burst out laughing. So I stayed far away from the Kim Bum version – I didn’t want to be that mean again.

  76. YAB wins over IRIS for me too, but like belleza said, its about who controls the remote. Couldn’t imagine watching a show on my weeny phone here in the UK but as far as Korean teens go, well, if their phones are capable why wouldn’t they rather do that a time of their convenience? Not fair to bash IRIS so much, though. I was excited about IRIS but it kinda disappeared. The thing about YAB is that it always surprises you. No one can be sure about the parentage situation, or whether or not the real Mi Nam will make an appearance. You have theories but they could go any and every way, and that’s what keeps it fresh and fun. An ep of YAB seems to last longer and be fuller and more satisfying than an ep of tons of other dramas I’ve seen. Plus the acting is brilliant by most, the actors fit their roles to a T and bring heart and emotion, stop it from going too OTT or annoyingly silly, countles LOL moments in every episode, adorable romance. It ticks tons more boxes than your average drama and creates a few many of those other dramas don’t have.

    Still, IRIS has hot kisses. YAB, we are waiting!

  77. @ ockoala
    Now imagine the last scene in Ep.8 as acted by JIS: leading against the wall, losing it, sobbing, kneels down, fist in mouth, ^*&^*(&*(*)$#@!, rages towards the sky! Man, I love YB.

    Too funny. I’m in hysterics with that imagery but horrified as well. I think JIS as much eye candy as he is a terrible actor. His performance in Frozen Flower left me pretty frozen.

    BTW besides the eye liner thing, I have also been obsessing about buying some distressed ripped up skinny black jeans. Did I catch some kind of Samsookie’s binnie virus when I was staving off the flu? Am I going to have TK’s pompadour hair soon. How will I go into work looking like this?

  78. Thanks, JB, for posting this news story. I am anticipating the longer article you have promised to post. I hope the relevant media in Korea is actively pointing out that YB holding steady at 10% is indicative of its pull, despite being paired against IRIS.

    What I like about YB is its whimsy. It captures — through all the characters, including the adorable UEE (I don’t know how to spell her name — UAE?) — the flight-full magic of first loves. By exaggerating innocence, the lack of self awareness, the egotistical-but-warm-heart, and the camaraderie the writers really are capturing a coming-of-story that is fairytale-like. We cannot help but be transported! That’s the pull of fairy tales.

    I love that some of the best scenes so far — the ones in ep 7 — happened in the countryside, in a non-rock and roll atmosphere, in a place where one can still gaze with wonder at the stars and the moon. I think it makes us feel “young” (innocent and anticipatory) which is the beauty of the drama.

    The manager, the stylist, the president, the nun, and even the dancing sidekicks are all such lovely people.

    TK’s character is so fantastic. It’s like the Hong sisters know him inside out and give him, as a result, a multitude of ways to express all the various sides to him. His lousy sense of direction coupled with his wonderful sense of music is just such a perfect contradictory coupling. JGS is perfectly cast! What a powerful actor — I think his future is now set.

    I love this drama so much. Watching it is like sitting down with a good book, in a familiar comfy armchair, a purring cat on your lap, and, most importantly, the real world receding to nothing.

    I agree with others that the promotion of YB was really lousy. The posters, with the glitter, clouds, strange emo-looks, and boy-band-rock band look all made YB out to be some kind of eight-year old girl’s diary entry (”Dear Diary, I want a pony. A pink pony”). Even JB’s original intros to the drama left me uninterested. I only got excited after watching the trailer — but even then, it spoke to the manga-fan/otaku in me! By tailoring it this precisely to such a specific audience, the promoters really messed up.

  79. “As for JGS as baby Jo In-sung, they’re like blood brothers!”

    Haha, I feel the same way! When I caught a glimsp of Beethoven Virus when it first aired, I thought JGS was Jo In-sung. I love them both. I actually enjoyed watching Frozen Flowers and JGS is just brilliant in YAB!

  80. Wow, Nom_Kitteh, well said! I couldn’t agree more!

    Do you have a blog? :D

  81. @Snikki,
    Thank you — what sweet feedback!

    I don’t have a blog — although, you are the second person this week to ask me this! On another blog where I comment relatively regularly — a blog wholly unrelated to K-dramas or entertainment — I was asked the same thing.

    I will take it as a compliment.

    Happy Daylight Savings Day!

  82. Yeah, I think Jang Geon Seok has been the “next Jo In Sung” since Nonstop 4. People have always mentioned their resemblance. When he smiles, it’s eerie. I’ve been critical of him as an actor, partially due to him look so much like JIS and still waiting for him to pull out something like What Happened in Bali. But, yeah, I still remember his work in Four Women and wishing to see that vulnerability and sensitivity in an adult role.

    Also, JGS has mostly been cast opposite older actresses in dramas. Lee Yoon Ji in NN4, Ha Ji Won in Hwang Ji-ni, Sung Yu Ri in HGD, Lee Jia in BV. So when I watch him opposite Park Shin Hye, it’s like “oh that’s right. he’s 22!!! shame on me lol!” :P

  83. Thank you JBs for the news. I hope YAB staff feel the love from the fans all over the world.

    @70, nycgrl
    “Plus I have an irrational desire to put on eyeliner every time I see him in YB. anybody else? anybody?”

    Ha ha, count me in, already a member of ICOMYG Club.

    Gosh I can’t get enough of YAB, ha ha, and I know many of us here feel the same.

    78 # Nom_Kitteh, such a beautiful post. Yay, agree with Snikki @80, I’d love to read your blog, esp. any thing about YAB.

  84. “It’s like the Hong sisters know him inside out and give him, as a result, a multitude of ways to express all the various sides to him. His lousy sense of direction coupled with his wonderful sense of music is just such a perfect contradictory coupling.”

    The strongest aspect with the writing is the detailed characterization they gave to both leads. (HTK is written much like a young Kang Mae. He seems mean, but he’s actually a perfectionist who demands a lot from others and himself. That also makes him a good teacher to GMN and a strong leader. His compulsiveness and generally eccentric behaviour are also very Kang Mae-ish.) They didn’t have to, but it makes the scenes much funnier because there’s so much character-related stuff invested in the slapstick. The whole tachi-pig-TV scene works because, wacky as it looks, it’s still very much grounded in these two characters.

    @pongs,

    “Yeah i agree with belleza (#41), that the poster did catch my attention in a very good way when it first came out. It’s so reminiscent of taiwanese idol dramas. It totally screamed “you’re in for one totally Wacky ride”.”

    Yup. Minute I saw the poster I immediately thought “please let it be a TW Idol Drama.” We haven’t really seen one of this in K-drama (in awhile), and originally I had hoped the Coffee Prince project was going to be that.

    For what it is, YB has been almost perfect so far.

  85. @82 belleza’s 2nd para

    so that’s the reason why ockoala commented earlier if the noonas will abandoned JGS this time since PSH is around his age?

    mmm, i think i was subconciously NOT INTO him before cos he’s younger than the female lead in each drama.

    now, did he really resembled JIS? (gimme sometime to ponder on this cos i’ve loved JIS since madeleine & i failed to see that – dense much? )

  86. #75

    Kamenashi Kazuya stick-like arms? Excuse me, one thing you would not call a person’s arms that has been an athlete since he was young, stick-like arms. Maybe when he was younger he was thin but his arms were never to be considered “stick-like”. Even when he was thin he had muscles in his arms from hours and hours of playing basketball. On that particular drama especially, he toned. Have you seen the pictures for that drama? I think you just don’t like Kamenashi so you resorted into bashing his arms. Gee. Plus we’re talking about YB here, not Kamenashi.

  87. @ 77 nycgrl

    Check out What Happened in Bali, I think JIS was great in that drama, really, he nearly stole the show with his histrionics. which were actually very effective and somehow appropriate for the character.

    I’ve not seen Frozen Flower, but I think JIS has since WHIB improved his acting chops and acting reputation, but I concede he was pretty raw in his early days.

    I’m semi-watching Spring Days, so I still have to watch more to get a better JIS impression in that drama.

    And for the small mania dramas that succeed against the juggernauts, I love a well-done drama, ratings be damned. What upsets me in the US is that shows get canceled! when the rating are slow to catch on to the cult status of a show, such as Veronica Mars, Firefly, My So-Called Life, et. al. In Korea, the worst they can do is cut the show short, but at least they give you an ending, and if I love the drama, I’ll still treasure it nonetheless.

    I might check out Angel’s Temptation as well, perhaps an end of the year marathon, but I think I’ll be sucked into Chuno by then and all reason will have flown the coop. For now, I’m just enjoying and supporting YB all the way, team youngsters fighting!

  88. “And for the small mania dramas that succeed against the juggernauts, I love a well-done drama, ratings be damned”

    I definitely look at ratings, but it depends on the expectations of the show. When Story of a Man did single-digit numbers, I expected as much because the drama was very unique and challenging. And that is fine. Tamra’s numbers were really on par as well. Whereas you look at My Fair Lady or Cain and Abel, the ratings were more important. You HAVE to look at the ratings with a show like Princess Ja Myung Go. For a mainstream saguek to do that poorly and to be programmed for 50 episodes (big mistake), you kinda knew the show would be in trouble.

    I do roll my eyes a bit with all this Iris vs. YB stuff. There were many, many shows that I liked that didn’t do well. YB IS doing respectable numbers, and it’s performing better than, say, Dream, Tamra, or Heading. Even from a conventional perspective, the show has been a qualified success.

    “I’ve not seen Frozen Flower, but I think JIS has since WHIB improved his acting chops and acting reputation, but I concede he was pretty raw in his early days.”

    Before Bali, he was considered one of the worst young actors around. You know, Sung Yu Ri level complaints about his acting skills. Then, JIS not only went to win the Baeksang for WHIB, but he then went on to win the Baeksang Film award for his performance in the movie Dirty Carnival.

    At the same time, starting with Nonstop, where he was paired opposite an older actress, there was kind of a special bond between him and his fans. Jang Geon Suk kinda has a similar relationship. He’s an idol, but he’s been acting since he was a child. Again, go back to his brief performance in Four Women, and there you see he already then could cry up a storm and be vulnerable. I feel that maybe these kind of roles came a bit too early for him before he was comfortable with his own masculinity and actorly identity (which I still don’t think he is.) So, it’s nice to see something like You’re Beautiful, where even though it’s kinda “Jang Geon Suk 101″ in terms of the character, he seems pretty comfortable in the role. Not as self-conscious.

  89. You’re Beautiful is the best drama i’ve seen in 2009!!!! Hope the rating will justify its quality.

  90. Ockoala it would be interesting to compare your view on frozen flower to mine if you get a chance to see it. I personally felt his performance was cringe worthy but the actual movie was not that great either. Only Jo Jin Moo managed to escape with his charisma and acting chops intact.

    BTW I have seen JIS in at least 4 movies and one drama and I have to say I haven’t been very impressed.

    I think JGS has more range than JIS and younger so has more potential to grow as an actor but perhaps YB is also the perfect role for him as well. I do get what Belleza meant when she describe his acting as self conscious and I could see that in “Beethoven virus”. I do wonder what it was like for JGS and Lee Ji Ah to work with Kim Myung Min who is the consummate acting perfectionist. It has got to have been intimidating and full of “we’re not worthy” moments.

  91. As an actor, I think Jang Geon Seok is probably at Han Hyo Joo level for me right now. With HHJ, you don’t really see her ambitions as an actress until you see her film work. Whereas with JGS, I just think the roles he’s been cast in are just beyond his reach at that time. I wouldn’t have cast him in Hong Gil Dong — way too young to play the part — but I admired the effort he put into it.

    Talent is there, but a work in progress. Both actors have played “older” for years, and you can feel the weight off their shoulders when they played somebody more like in their age range. This is the easiest drama JGS has been asked to do.

  92. Han Hyo Joo has a very likable unafftected breeziness. Almost like she isn’t trying very hard. I haven’t seen her in a film yet and didn’t realize she had much of a film career. I’ve seen her in exactly three things Nonstop 5, As Much as Heaven and Earth and Brilliant Legacy. None of the roles look like it needed much effort and she pretty much played the same person. That said I find her very likable and natural and I find myself smiling whenever I watch her.

    I don’t think I would have ever thought of HHJ on the same level as JGS only because HHJ hasn’t had the type of roles that required her to stretch so I don’t even think of her as a good or potentially good actress. I think because JGS has been given more weighty materials and the opportunity to work with veteran accomplished actors the experience has gradually honed his craft and that it is revealing or coming to fruition in the YB role. Hopefully honing his acting skills is what he is interested in and not to becoming a “star”. If so that would mean his TK role is JGS v1.0 and we are witnessing the birth of a true craftsman.

  93. i thought jo in sung was really good in dirty carnival & frozen flower.his earlier films though were’nt as good as his last two films. he was also really good in something happened in bali. JIS & JGS may resemble each other but i think they’re very different..personality-wise & acting-wise (but i gotta admit, they can carry the angst- look so well) so, there’s really no reason to compare one from the other. i love them both!!!!

  94. “Han Hyo Joo has a very likable unafftected breeziness.”

    Han Hyo Joo brings a lot of melancholy into most of her performances. (Of course, I’m leaving NN5 out of this. :D ) In good and bad ways, she’s the mopiest actress of her generation, and her specialty is in playing loners. She brought to Brilliant Legacy kind of an emotional credibility about surviving on your own and having to take care of your baby brother before you were ready. In that regard, it was similar to her role in the film “Ride Away”, where she had to take care of her alcoholic father and troubled brother. I’m a fan of hers, mainly because I kinda see the outside shot of being a Kim Ji Soo someday, who herself was a late bloomer in terms of acting. However, before that, she has to improve her relationship with the camera and work on “acting less.”

    I like Jang Geon Seok in You’re Beautiful, but I also see this role as essentially the “Greatest Hits” of Jang Geon Seok’s young career. It’s a wonderful caricature of the “takes himself too seriously” Jang Geon Seok character that we’ve seen for a few years now. But, then again, that is also the thing — there IS a “JGS Type” just as there is a “Choi Ji Woo Type” or a “Kwon Sang Woo Type.” If anything, the beauty of Han Tae Kyung is how well it deflates JGS’s silly futility in upholding traditional masculine, brooding, “serious” persona in the roles he takes. The enjoyment of HTK improves when you are already informed of JGS’s previous roles. In the past, he was sometimes stiff, not because he was limited, but because he was stubborn and insecure. He is simply better when he’s allowed to be childlike and comfortable with the expectations of the camera. Why so serious JGS? ;)

  95. You know, I just realized Lee So Yeon is wearing a very uhm . . . . happy expression in the above poster. Angel’s Temptation must be THAT good, so I gotta watch!

  96. I watched a few of JIS’s movies but not his dramas. I think he was the best in Dirty Carnival. Even though I am not his fans, I was quite impressed. In Frozen Flowers, his performance was wasted on all those “sex scenes” with the lead actress. There was little scene for him to express emotion. Joo Jin Mo appeared to have performed better in Frozen Flowers. That’s why JIS got the best actor for his “Dirty Carnival” while JJM got the best actor for his “Frozen Flowers”.

    On a whole, I like Dirty Carnival more as I feel a bit disgusting watching so many sex scenes in one movie. I feel sorry for JIS and the lead actress’s sacrifice for this film.

    As for JGS, I think he has more potential. I cannot recognise JGS when he first appeared in Beethoven Virus. He tried his best to protray this role with a different image. I appreciate his dedication. He is not afraid of accepting roles which are supposed to be challenging to him for his age. But so far so good. I hope I can see him in the next role playing “bad guy”, “killer”, “calculating guy”…. I think he can also deliver these roles well. But maybe I set a too high standard for him after watching a few good dramas/movies from him.

    I also find him to be too serious in some shows like YSMM. Maybe it is because he is a perfectionist.

  97. Because of the ratings, the YB crew had to shorten the episodes to 16!!! If it garnered ratings above of what its getting now then i probably think they would’ve made it to 20 episodes!! I HATE RATINGS!! I wish they also thought about the worldwide ratings as well!! ITS NOT FAIR! (of course…its a korean drama…if Koreans aren’t interested then so be it…!) I do hope by the next episode, the ratings increase ALOT!

  98. that picture of jang geonsok is so cute!
    anyways i love angel’s temptation and you’re beautiful!

  99. I’m from Philippines I love watching Temptation of An Angel it is a good story “beautiful” and so as You’re Beautiful. They have different storyline but both are captivating Congratulations to the writer of both dramas. It made me love Korea novelas more it’s my weekend therapy. I watch it on Mysoju…I Love Bae Soo Bin

  100. “Because of the ratings, the YB crew had to shorten the episodes to 16!!! If it garnered ratings above of what its getting now then i probably think they would’ve made it to 20 episodes!!”

    Nah, I don’t see it. When was the last rom-com that you saw having 20 episodes?

    Also, You’re Beautiful is already feeling the strain of the live-shoot. There’s a lot of logistical stuff the show is doing (i.e. the parodies, the pig scene, etc.) , that requires a lot of planning and so on .

    “I’m from Philippines I love watching Temptation of An Angel it is a good story “beautiful” and so as You’re Beautiful. ”

    Working through the first 2 episodes of Angel’s Temptation . . . and as a melo-drama fan, I think this show is brilliant. I’ve seen crazy plots, but this is up there . . . and yet the plot is also well executed. Everything fits. A rom-com is funnier if there’s good characterization. A campy melodrama works better if there’s more detail in the plot.

    Let’s put it this way. What she does is really messed up. I almost root for the villainess because it requires a lot of thought to bail herself out of this one!

  101. I’m totally in love with You’re Beautiful!!!! Storyline is awesome and every episode is soooo unpredictable! :) LOVE U!!!!!

  102. i wouldn’t have watched “you’re beautiful” if they hadn’t disabled the link at mysoju for “iris”. i was distraught at first but am so taken with the story and the fun i always get from watching “you’re beautiful” that am not even all that anxious to watch the continuation of “iris” at mysoju.

    to everybody responsible for “you’re beautiful” thank you so much for the sheer joy that you’ve given us, your viewers. i hope you’d extend to 20 episodes but whether it stays on at 16 or not, more power to you and keep on fighting!

  103. I never love any korea dramas so much like this drama before . even i saw lots of drama like kim-sam-soon , f4 , take care of your lady , coffeprince , goong , etc., I saw the other drama just once time .

    but this drama make me excited all the time and wait for wednesday and thurs day every week!!

    of course! I rerun this drama everytime i have opend my computer.

    love this drama so muchhhhh

    actually, I m thai not korean na kaaa

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