Looks like buzz for the upcoming fantasy-action movie Jeon Woo Chi — starring Kang Dong-won and Im Soo-jung — is heating up. The film has just sold to nine overseas markets even before it makes its Korean premiere later this winter.
According to CJ Entertainment, Jeon Woo Chi screened a five-minute promo video at the American Film Market (“the largest motion picture trade show in the world”) on November 4. Following that, the film was sold to four European nations and five Asian and Southeast Asian countries. (Among the buyers: Germany, the Netherlands, China.) The film market is still open for another three days, however, so the number may go up. (Catch the trailer below; it looks like a hella fun ride.)
A source from United Pictures and M Line Distribution, which is in charge of overseas sales for Jeon Woo Chi, explained that buyers came calling from the first day, having heard about the hot interest in the promo video of the “Korean-style hero movie,” which takes the subject of Taoist magic and blends it with a modern sensibility. The film premieres in Korea on December 23.
Kang Dong-won stars as Jeon Woo Chi, a Taoist wizard from the Joseon age who is locked in a magic scroll. When the seal is broken 500 years later, Jeon Woo Chi is transported to current times and fights the monsters that plague modern society.
Via Star News