Rating:
Average user rating 4.3
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You’re Beautiful’s passionate cult following

At this point, I feel like I’m just your crack dealer. Enjoy your next fix:

Why You’re Beautiful isn’t crumbling against IRIS

SBS’s You’re Beautiful is putting up a good fight against the blockbuster in the same time period, IRIS.

You’re Beautiful got off to a start on October 7 with a 9.2% rating (ABG Nielsen Media). However, when KBS’s IRIS premiered on the 14th, its numbers dropped to 7.5%. Considering IRIS‘s hype and that its first episode rating was over 20%, this could have been predicted. As IRIS looks toward the 30% ratings mark, one suspected that You’re Beautiful would face falling ratings.

But a strange phenomenon occurred. Even with IRIS‘s swift onslaught, You’re Beautiful‘s ratings steadily grew. Its episode on October 29 rose to a 9% as it faced off against IRIS, which had received a top rating of 27.7%. Where did You’re Beautiful‘s latent force come from?

Maintaining popularity with mania viewers (i.e., a cult following)

You’re Beautiful‘s secret for maintaining a safe level of popularity can be found in its solid mania viewership. As befits a drama about the growth of an idol group, the drama has plenty of appeal through casting young stars like Jang Geun-seok and Lee Hong-ki, as well as fresh faces like Jung Yong-hwa. From the makeup of the cast, mania status was understandable.

Park Shin-hye also attracted notice for her crossdressing role. As members of the fictional band A.N.JELL who sing the songs themselves, they are creating their own fandom phenomenon that resembles a real idol group. As such, it created a passionate viewer fanbase that was heavily populated by teenagers and young twentysomething women.

Also helping is the way that even with the drama’s strong sensibilities, it also has a solid structure. Writers Hong Jung-eun and Hong Mi-ran of Fantasy Couple, My Girl and other dramas have captured the new generation with their characteristic lighthearted style. On top of that, PD Hong Sung-chang directs with a witty touch. They were able to charm the young generation with trendy-drama features that haven’t been seen much in Korean dramas for a while.

In the early part of the broadcast, these parts were also detriments. Viewers weren’t able to easily adapt to the artistic style and editing, which recalled Japanese dramas. At the time, one rep from the production of You’re Beautiful said, “Until Episode 2 aired, there were a lot of viewers who felt that the drama’s style was awkward. However, after Episode 3 when the story settled in, those concerns were alleviated.”

Fandom phenomenon on the online forums

One can easily see the fandom phenomenon for the drama when looking online at the forums. From the afternoon of the drama’s first broadcast, viewers posted messages in anticipation. Comments like “Today is a happy Wednesday, I can meet Jeremy [Lee Hong-ki]” and “Finally I can see Shin-woo [Jung Yong-hwa]” flooded the board. One poster who watched IRIS but transferred her interest to You’re Beautiful was met with a rash of welcome messages.

Discussion arose online regarding what fans could do to raise the ratings. After every episode airs, there’s a clear comparison between the online forum’s debate about the story development and IRIS‘s forums. Seeing them in action, they seem less like earnest drama fans and more like the fan club of a real idol group. Ultimately, the fandom of You’re Beautiful doesn’t convey the feeling of merely “watching” the show, but can be understood better with the word “enthusing.”

The recent rise in the ratings corresponds to the drama’s melodramatic storyline coming into full swing. Chief producer Jo Nam-kook expressed his confidence: “Our drama has fierce support among female teenage students. Thanks to them, we’re better off than I’d feared and continuing to fight. If I could get my wish, I’d like to raise the ratings to about 13%, but in order to achieve that, we’ll need the support of thirtysomething women viewers, too. With the recent introduction of the melodramatic line, I don’t think that’s an unreasonable wish.”

A couple things: The article gives too much credence to the whole demographics issue, in my opinion, because I resist the whole rationale that you can market something to an entire category of people on the sole basis of a few criteria like “idols” and “young actors.” I understand the need to classify viewership into definable groups for the purpose of articles like this, in analyzing drama trends, and I’m sure the overall tendency of youngsters to prefer one type of drama over another is true. I just draw the line at overly simplistic arguments about why something appeals to a person purely based on age or gender.

Frankly, I think that You’re Beautiful‘s main appeal is NOT actually its youthful subject matter or hot young stars, but the fact that it’s just well-written, period. If anything, I think that the subject of idols and pop stars may actually be turning people off the drama before giving the writing a chance. Those who recognize the drama’s strengths may skew young because those are the people who would give an idol drama a chance in the first place, but I seriously doubt that the cast or idol setting are the main reasons fans are so passionate. (I’ve read lots of comments (here and elsewhere) about why this drama is similar to stuff like Boys Before Flowers or My Fair Lady, but personally, I think this drama is nothing like those two — not in tone or humor or story. Those two had appeal despite bad writing; You’re Beautiful‘s charm is enhanced by solid writing.)

Via Joins

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Woo hoo....I'm first on the comments page...........eternally grateful JB.....can't get enough of YB......Wednesday seems a long way off..............

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Please continue to be our crack dealer!

I hope ratings rise a bit just so the actors won't be discouraged.

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Who can't love this??
YB all the way!

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"At this point, I feel like I’m just your crack dealer."

You are so incredibly right. Thanks for this article; sad as it is, I needed something to tide me over til the next episode, or at least the next preview. :)

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Ditto on the last sentence. I managed to watch BOF halfway the series and got bored because it was too draggy for me. This drama however, has exceptionally many ROFL moments. i'm loving it :)

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LoL on Meru's comment! :)

Seems to me that IRIS caters to a slightly different audience than You're Beautiful.

But I still think You're Beautiful cast should be proud, because they're putting up a good fight with pure quality screenwriting, casting and great acting. IRIS has power star cast, high budget for expensive location footage and explosives that You're Beautiful doesn't have. Personally, I find every character in You're Beautiful well developed and the story is "stickier" than IRIS. I don't check online all the time for IRIS, but I sure do for anything related to You're Beautiful.

Thanks Dramabeans!

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(I’ve read lots of comments (here and elsewhere) about why this drama is similar to stuff like Boys Before Flowers or My Fair Lady, but personally, I think this drama is nothing like those two — not in tone or humor or story. Those two had appeal despite bad writing; You’re Beautiful’s charm is enhanced by solid writing)

LOL, I agree those 2 dramas are nothing like You're beautiful
somehow I tell myself that
Jihoo hould be like this
Hyena should be like this
Geum Jandi (the 1st reason why I stopped watching BOF) should be like this
hahahaha
hands down YB!!!

PS : maybe they should do a real performance on stage, it will gain a lot of viewers
anyway... I don't even care about the rating as long as it's entertaining

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I can't wait until this drama is finished and subbed completely. It seems to be really good and a great way to wrap up this year.

Oh btw, what in the hell is Jang Geun-seok wearing in the first picture. Did he get lost in his mother's closet?

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When YB was announced, it was hot on the heels of BBF's success and it was touted as Korea's first 'idol drama'. I was immediately turned off. Idol dramas are mainly cast for good looks to attract teenagers IMO, and the plots normally lack substance and the acting sub-par. Plus I'm not really into JGS.

But I watched the first ep out of curiosity and I'm loving it. It's FAR better than BBF (I loved HYD, but couldn't stand BBF because of GHS's Geum Jan Di). Except, uh-oh... they're introducing a melodrama element?

I'm also currently enjoying Creating Destiny starring Eugene & Ki Tae Young!

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please continue to be our crack dealer.

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uh............
No melodrama please!!!!
but I will alwalys watch this every week
XOXO

@r
yeah me too, I couldn't stand BFF because of her
wtf she is twenty something and she acted like a cute girl which I found out that it's not cute at all hahahaha (with all her wrinkles bah!!!)

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hehe, a nice fix it is. but not enough to last till wednesday. more, i need more please!

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I don't mind melodrama elements as long as the drama is still well balanced =D Personally, I like my drama to have a bit of melodrama, it makes the show more exciting.

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I agree...You're Beautiful is great b/c of the solid storyline and even more so of the solid acting of the whole cast. I'm actually surprised that there is so much worry over YAB being cut, because there's just so much positive reviews about it. And I'm sure SBS must've thought about the fact that they were going to go against Iris. So they probably weren't expecting high ratings. Kind of like changing the hour for Angel's Temptation b/c it would've gone against QSD.

Ratings don't matter much to me (some of my favorites fall into low ratings category), though I understand why they do to the production companies. But seriously? I'm sure the companies that PSH, JGS, etc are spokesperson for are seeing lots profit b/c of this drama. The other day I was wondering why there wasn't an Etude House here in the States b/c think I've seen all the CMs JGS and PSH did together and in a moment of YAB weakness was totally checking out Etude House's English site. And I can't deny thinking briefly that unfortunatelly they don't sell the new Samsung Haptic phone here either...I would love to "Just Drag it" like JGS in his CM. See? The powers of YAB are indescribable!

Too bad, it's a lot more difficult to check ratings online. But I'm sure SBS is keeping track of viewing of episodes on their site. Thanks for the article JB!

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(For what it's worth, I don't think the "melodrama" comment means there will be new, dramatic changes of direction from the current plot. I believe it's just referring to how the drama's angst -- Tae-kyung's mother issues, Mi-nam's growing feelings, the jealousy in various love lines -- is hitting its stride now. I'm pretty sure we can expect the same mix of drama and comedy in the future...)

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I agree.

I actually can't stand idol dramas, but I love YB because the idol aspect is campy and not taken seriously, and the "hot" guys are dorky and strange. (Shinwoo who is the least flawed is also my least favorite character.)

I can't stand melodrama either, so I'm crossing my fingers that there won't be too much of it to come. Older women don't necessarily like melodrama. The older I get (and I'm not really old T.T), the more I roll my eyes when some actor is bawling over some stupid thing that would never happen in real life. The only kind of crying I don't mind is JGS looking broken... he brings out the sadist in me. o_o;;

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I love this drama! and yes, it helps that every week, I get to feast my eyes on the eye candy of the actors that are before me but its really that the story line is really interesting and halarious. Every character has its own unique personality and I find myself laughing at nearly every single scene. Its written in a really witty kind of way and it never fails to make the audience anticipate what's coming next. I also love the supporting characters aswell-to the manager's somewhat obscure and troublesome romantic/ pornesque fantasies to the "CEO's random outburst of English phrases...its a really really enjoyable drama to watch. The director has done some awesome casting and the costumes, scenery and the camera shots are really well executed.

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One definition of addiction is "The condition of being habitually or compulsively occupied with or or involved in something." You're Beautiful really IS crack...one hit is all it takes to get hooked. And just like with any addiction, all you can do is chase the next fix. Wednesday junkies, every single one of us.

That's why we love our crack dealer! Thanks JB!

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Good because the word "melodrama" scares the hell outta me.... >_>

But I totally agree about the demographics issue....that and because I would be considered too old to be watching this! lol.

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Thanks JB for posting this article! It is really nice that a lot of people are very concerned about the ratings of YB. But to those who are addicted to korean
dramas like me, all that matters is its entertainment value and YB has tons
that!

To the creative team of YB, fighting!!! The best is yet to come!

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I thought I'd stopped my k-drama addiction but You're Beautiful restarted that addiction. I appreciate the drama for its good looking men of course, but I really do enjoy the storyline & how all the conventional plots that are used are given a twist. I want to thank you & let you know I'm really glad you're our k-drama crack dealer because we only get the best of best.

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You pointed out 2 strong points... I agree with you completely. I have enjoyed watching several dramas but I could count on my fingers those that would make me want to watch again and again (My Girl included - my all-time favorite). I am so addicted to this drama that I watch every episode twice! :)

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I love it when you post stuff about YAB. (:
Thank you for being my crack dealer.

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Thanks for the YB crack!!
I am overobsessed with the drama... so much so that I think in terms of YB!!! fR Ex: That guy in _____ drama has Shin-woo charm or that hairstyle is sooo Jeremy.. etc.
LOL

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i'm with you JB i kind of scoffed at this article. this shouldn't be a mania drama. i started watching this drama knowing NONE of the cast besides lee hongki. and i don't even LIKE hongki i think he seems like kind of a douche from what i've seen of him in shows and i was annoyed to see him. that being said the script made him cute and the script made all the characters lovable. the writers are what keep this drama afloat. what lies that it's some famous people bla bla bla although i think JGS is doing a fantastic job.

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I have to agree with the writing aspect...While watching Boys over Flowers and My Fair Lady ~ which lost it's charm pretty soon ~ It's Beautiful seems to be getting better and better. It's been a while since I've watched an ENTIRE episode of a drama...I'm prone to skipping parts.

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I agree with you JB..the Hong sisters are a great writer

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OMG! I think im fix til wednesday.
Thank you Javabeans.

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Bring on the crack... T-3 days until the next fix! :) Thanks, Javabeans!

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I agree with you, JB, fully that demography is not the sole factor for the passionate following of YAB. Just in the last couple of days at the Soompi YAB forum, there is the 'come out' of female viewership in the 40-50s. A lot of ajummas including myself!

Its appeal comes squarely from a very well-written script and the on-par acting of an endearing cast from the charismatic JGS down to the fine performance of Manager Mah. Every character, main and supporting, stands on his/her own very well. All these are underpinned by a solid script with good balance of fun and angst, the sophisticated set (of ANJELL's home and the record company), and of course the great music as an idol band drama should have. It is drama fantansy land at its best. Simply enchantment that one cannot resist!

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Oh PSH you lucky lucky girl (in the second and third pics). Sigh...

Here's hoping that YB picks up on its ratings! A well-written drama deserves at least that much.

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Dear JB,

you ARE my crack dealer.

I live for Wednesdays and Thursdays.

Thanks for the excellent service.

=D

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Thanks so much for posting, I've been hitting up your page for this post ever since you mentioned it from the last YB post. You really are my crack dealer lol. I have nothing else to add since everyone already said it, but I would like to say that I liked that the article mentioned the Director. Everyone keeps praising the Hong sisters' script, though deserving, I thought that what we see on screen was greatly enhanced by all the extra touches of the director. All in all, from casting, screenplay, down to directing, the choices were extremely well chosen.

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JB, I'm glad you're a crack dealer, otherwise, how do we get our fix! This drama not only appeal to youngsters but also ahjuhma like me. Yes, I'm belong to the thirtysomething group and I'd fully grown out Pop Idol.

Well, it has been quite some time since K-drama, best known for their melodramas, was this infectious! Unlike my mom who caught in the Korean wave and worshipped any sort K-drama, I’m pretty selective and only watch few good one, which only a handful so to speak. Tearjerkers absolute is absolute no-no for me. It has been 2 years since I last stumble on a good one. That was 'Coffee Prince' which I almost give up after episode 1.

The last time I was this fixated with any was with Dae Jang Geum (Jewel in the Palace) – that was like 5 years ago when I was pregnant with my second baby, so much so everyone alleged that my second son looks a bit like Korean now (which wasn’t bad). Back then, I was rushing to video rental shop every alternate day like a mad woman to check whether new episode of that drama is released.

The new wave of drama queen is very different from the past. We watched online through video streaming. The whole process is in fact very engaging now. While watching, you can check out the trailer, the drama OST. It doesn’t matter that I can’t comprehend Korean language because you have a lot of volunteers out there that volunteered their time with segmenting the video, review, subtitled it into English and of course people like Javabean who recap the episode. And while you’re watching, you can rant what you like and doesn’t. What made K-drama so interesting? It doesn’t matter that they are not original. The formula must be crude appeals to emotions – when she is sad, you’re be sad with her, when she’s in love, you’ll feel delighted and so forth. YAB have all that magic that is touching to the core of all emotion which is a great escapee for ppl who is stressed out. It even alleviate to cult following with young great looking actors, smart dialogue and hilarious scene. I hope the rating will gain steadily...

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Its rating is quite steady. At least it doesn't have that much competitions (just IRIS), Heading to the Ground is crashing anyway. Then, there's HERO. We'll see how this battle goes.

I actually like YB more than I thought but it's not obsessive stuff.
Sometimes I'll watch the episode then wait for your recaps other times I just read yours. It covers almost everything anyway.

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oooh! I love the red doc martens she is wearing. I just love her outfit in this picture. This is how Jandi should have dressed. Still not crazy about JGS's tops.

Totally agree....it's all about good writing.

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I totally agree!

Here in the Philippines, my classmates and I are really anticipating every episode and really really love Tae-kyung, Shin-woo, Jeremy, and Mi-nam....

woooohhh!!! great job!!! ^^i

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yes!
iris is poo! YB is much better!!

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I agree....if it were really just idol status, then I think 'Heading to the Ground' would've done ALOT better considering YH has MANY MANY fans of all ages.....I think that the script and the way that a show is produced is the main factor on whether it does good or bad....of course the acting and eye candy helps too, but it's definately not the deal breaker.

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thanks for being our crack dealer JB!
I was actually thinking of re-watching YB's episodes again while waiting for the new ones! Good heavens! this show is addictive!!!!

thanks again!

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@ koolio 8: "Oh btw, what in the hell is Jang Geun-seok wearing in the first picture. Did he get lost in his mother’s closet?"

Ha! So funny. Actually, I think that every time any one of the 3 boys turns up... it's like watching Full House all over again (greeting Rain in each scene with "What the @#$^@ is he wearing??!!!) but x 3. And the hair. I better not get started on the hair.

I can attest with my confession of ahjummah status, that this is definitely an ahjummah-friendly drama. The thing about the "idol-drama" thing is, they're making fun of idols. And it's damn funny. Oh, they're also making them human, and vulnerable, and all that, but for me the bottom line is good dialogue and out-of-the-blue laughs; when it's funny, it's hysterically funny. How many times have I watched the tai-chi/pig scene?? I am ashamed to tell you. And I howl with laughter every time. Plus, PLUS, the actors are very good (by and large); I adore the manager, he's fabulous. Even the not so fabulous actors (and we know who they are) have still managed to convey charm and personality and I'm prepared to indulge them in ways I was not prepared to do with BBF. And JGS, who I have to say I did not find remotely attractive to begin with has become a highly magnetic, charismatic actor in my eyes. Even wearing lip gloss. Which for an ajummah, is a pretty big thing to get over.

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PS JB: you are our crack dealer, but remember, you're our FAVOURITE crack dealer.

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I think ratings are still important for the YB production team and cast. If the ratings can be on an up-trend, it will certainly give great encouragement to them.

Actually this drama's description on idol activities are not too much. It focuses more on the love story amongst the main leads. The scripts are really well-written. I have never encountered a k-drama which is so full of crazy imagination. And I like this a lot. Hong sisters get a good sense of humours. And they make fun of a lot of advertisements - like the pig chasing scene, the 007 James Bond scene (which resemble UEE and KHJ's phone advertisement).

I think the cast should have laughed a lot when they read the scripts. It must be fun to make all the scenes. I guess the BTS and NGs should be full of laughters....just want to watch them.

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Thanks for the fix of crack! :D

Oh, So. Addicted.

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Javabeans:- You know, ladies normally aren't that keen to reveal their age! But to prove a point, I'm turning 42 in a matter of days and I'm enjoying YB so much. Although i can't understand Korean and rely on eng subs and of course your recaps to follow the series. It has not stopped me from enjoying this drama immensely!! It's the flow of the storyline, the oh-so-good dialogues and the knock-you-off-your-chair refreshing and memorable scenes (eg. the star & moon) etc. So you are right-on to say, yes, YB is definitely well-written!! That's a main appeal + the well-casted characters + charisma of the casts +just how the whole thing flows together nicely with hardly any awkwardness. I even enjoyed their stage acts! So cool, JGS can sure act like a pop idol to a 'T'! PSH is simply lovely and adorable. So believeable. If only the 30s and 40s something can also see what joy it is to follow this series! I mucho like so much. I'm following you to the next recap.

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This, indeed, is a great fix.
I can hardly stand the wait till Wed & Thur roll along.
I'm addicted to YAB, obsessed is more like it. Longing to see JGS, PSH & co.....
JB, thanks for the fix, and please, please continue to be our dealer. :)

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JB, you are the best crack dealer I know! Thank you for translating and posting. MOAR!!!

It's so nice to see this YB love being tracked in news stories!

See, the section on online following now makes me feel even more frustrated that I cannot register and post on SBS! I wonder if the production guys have any idea what the international online craze is like. They seem to be tracking viewership pretty carefully -- and if IRIS team is aware enough to send a cease and desist notice to Viikii, surely YB peeps are not unaware of what is happening on the international front...

Also, if they want the 30-something demographic, they really need to play up JGS's pretty face and cute body. Put him in nice edgy rocker clothes and stop playing with the hair! The atrocious tops gotta go! Other than that, everything is perfect -- they should keep doing what they are. As President Ahn would say, "Okay! Let's go! Fun-tastic! Jackfot!"

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What I other like about the Hong Sisters' dramas, aside from that they are all well-written, is that they are also very appealing to guys. Yes, I'm a guy. ^^

And thanks for being our crack dealer, Javabeans.

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I also posted it under episode 8 recap. But just in case for YAB fans who didn't see my post over there.

Episode 9 Preview

Credit: Cephas7 from soompi & ciella from viikii

MN gives TK hot coffee and wishes him a happy birthday. And she tries to give him other birthday gifts. Hae Yi picks on MN but gets caught by SW. She quickly fakes it but is in a bad mood. Additionally, she takes MN’s hair clip but TK recognizes it and tells her to give it back b/c he bought it. MHR (TK’s mom) contacts MN’s aunt and says she wants to meet the twins…

I'm in official mode of saying: YHY go DIE!

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Loving this drama and yes I agree with the comments about the script being really well written but you can tell the actors have done their home work as well! (JGS and his OCD tendencies is really well thought out to name one)

I, like lots of people have watched the episodes twice over and certain scenes over and over (one being the pig chasing JGS through the field - I couldn't stop laughing! :D) They seem to balance the silly with the sweet moments really well and there isn't too much in each episode.

They shouldn't really be competing with IRIS anyway as they are completely different in every way!

YB is a great way to escape twice week and there isn’t enough of that around – so what if it isn’t completely believable as long as we, the viewers, are entertained!

Thank you to our crack dealer!

Fighting You’re Beautiful!
:D

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