Rating:
Average user rating 2.7
67

Ratings drop further for Bad Guy and Road No. 1


Kim Jae-wook, So Ji-sub

Ouuuuch.

Looks like the World Cup really did a number on SBS’s postponed dramas. While Monday-Tuesday’s Coffee House dropped to a 5.6% (from approximately 9%) after two weeks off the air, Wednesday-Thursday’s Bad Guy had an even bigger fall — down from 15% to 5.6%. Yikes. Out of sight, out of the viewers’ minds, apparently.

Road No. 1 also lost viewers in its second week, going from 9% to 7.2%. This means that ratings leader Baker King Kim Tak-gu on KBS widened its lead with a 31% rating.

I can understand the smaller drop for Road No. 1, which in my opinion was deserved — let’s be honest, its first showing was ROUGH. And it’s too bad for Coffee House, which was holding steady before the delay. But it’s worst of all for Bad Guy (which is beleaguered enough as it is), which had been climbing steadily before it lost all its momentum.

I’m going to finish my dramas regardless of whatever numbers they pull in, so these numbers don’t affect me (or any of us who get our drama fixes via the internet, really). It’s just too bad for the actors, who suffer drops in morale and miss out on CF opportunities when their dramas fall by the ratings wayside.

Via Asia Economy

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That sucks. Of course, I'm going to finish all the dramas I'm watching, too, but I'm real sad for all the actors, esp Kim Nam-gil. Oh and poor So Ji-sub. I can't imagine how he'll remember this week.

Is Baker King Kim Tak-gu any good?

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ratings probably dropped for Road #1 because so ji sub fans are probably mourning the loss of Park Yong Ha... I couldn't even click on to viikii today because of this sad news...

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Not surprised. Two weeks is really too long.

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Maybe all the girls want to see Yoon Shi Yoon more than the other guys?

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I hope ratings will pick up next week.

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Good grief, those ratings are pretty terrible.

I think that SBS should have instead shown some mini-series, specials on each of the shows, or maybe even shown a repeat of a previous series instead of premiering their new shows before the World Cup. Maybe it would have allowed for Bad Guy, Road No. 1, and Coffee House to maintain viewership instead of having a horrible break in between episodes of those shows (and all of the other shows that were effected).

I doubt that any of the shows will gain any momentum after that break (though I really hope they do). Which is especially devastating for Bad Guy.

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SBS basically threw Bad Guy under the bus (numerous reschedulings, non-air times) . . . but if the show's run is "quality", it'll still have a second life in Japan and possibly China and Taiwan.

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I will also finish the series because I started them and well, I liked them.
However, it's a little tough getting back into them. Hopefully, this will let the 'powers that be' know that they need to be a little more creative and diligent when preempting programs that are just out the starting block and needs to take hold.

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i'm still gonna watch no matter what, but sbs really screwed up big time. they should have waited to premiere these dramas.

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Even without the sub, I find 3rd episode Road No. 1 quite good.
Too bad lots of people have already written off this drama completely.
I prefer not-your-ordinary drama like Road No. 1 even it has some flaws
at the beginning.....

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ugh wtf sbs. the world cup ratings weren't even that good. screwed everything up ;___;.

who wants to watch soccer when you can watch kim nam gil! guhhh. jksjks. national pride ;___;??

and episode 6 of bad guy was pretty good! D8! that reaaallyreallyy sucks. (but at the end of yesterday's coffee house episode i just wanted to kill kang ji hwan. making my poor eun jung cry v___v)

i tried watching the first episode of baker kim tak gu but.... as;ldkjf;akjf i didn't think it was that good? ill have to go recheck it out to see if it deserves these 30% ratings. UNFAIR.

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The rating have me confused all the series I love have low ratings????
Bad Guy is a great show and so is Coffee House What a shame, feel bad for the actors as they are doing a great job.

Baker King Kim Tag-gu is a great drama i love it but so is Bad Guy and Coffee House. Maybe its SBS that is not pushing their series as well as they should.

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don't you think Kim Jae-wook and Kim So Yeon could pass as brother and sister?? they look alike.

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is the baking drama fun?
i'm not too big of a fan of yoon shi yoon.

mmm i'm watching bad guy and it is hard to get back on it.
& for road 1, i think it's a drama harder to watch & people would prefer something lighter like baker..i'm thinking.

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Dammit! This was the moment of truth really. I read somewhere Kim Nam-gil kind of collapsed with anxiety on set, worrying about a post-WC ratings drop -- looks like he'd sensed this.
I'd pretty much consigned SBS as a stigmatised channel. I joos' don't think the Korean viewing public likes it very much, it gets either low or at best middling ratings, post-IRIS anyway.
Poor, poor KNG.

And for SJS, a tragic week, yes.

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SBS has really shafted Coffee House and Bad Guy. Especially Bad Guy, what with one thing and another that it's had thrown at it. It's a real shame because both shows are screaming quality. Oddly, the torrents for Bad Guy were huge this morning, so at least the internet viewers were waiting for it.

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Life is Beautiful got postponed because of the World cup too, but its ratings stayed strong, so I don't think that you can blame it on just the World cup. Its 3rd in comparison to bad guy's 7th.It makes me sad that dramabeans isn't really covering that series because long term its been doing much better than a lot of the series being covered :(. Plus I'd like to know what's going on behind the scenes ;)

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I am currently watching Baker King, Kim Tak Gu, and I can say and estimate that viewers in Korea are definitely watching the series for its storyline and not the acting or casting. It's a mix of makjang with a " survival of life story" -hence it is highly addictive. The adult leads just recently appeared , hence the rating sparked even more interest, I wouldn't say Yoon Si Yoon is increasing the ratings -he's atotal newbie afterall.

So I do feel that the drama has the right to take all the viewers away due to it's secrets... but is it fair for everyone? YOU can't blame them...YOU CAN ONLY BLAME SBS!

It's good that SBS is getting their lesson, but I feel sorry for the actors and production crew.

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Although I didn't watch them, None of them...
BUT I Feel SAD,, Seriously!! Such a horrible Ratings!
And Bad Guy Lost 10% of its viewership!!

IF we've Watched a Drama,, We'll complete it, No Matter What.
BUT Such a thing is important for the Actor ,Right? They really work hard.
So, I Hope all the Actors wouldn't Feel bad :(
Let's Hope tomorrow's Ratings will get better ^,^

That's Right, I am So curious about This "The King Of Baker",Is it really that Good?
Anyone advising me to watch it???!

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Bad guy has such a bad luck. Rescheduling, WC, now KNG is on the verge to leave the show. GIVE ME A BREAK, let me watch my drama without all dramas.

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personally i'm extremely baffled. i really disliked baker kim tak gu, and i couldn't even stick it out to watch the adult cast to take over. dropped it like a hot potato. i don't understand how it could win over something like bad guy..... i wanna blame it on the world cup, but even so!! just my personal views :) hope the ratings pick up, because it seems like the best offering for the wed/thurs slots... like, by far.

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I think Bad Guy probably dropped because of the "spoiler." But, that's a huge drop.

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This sucks. I'm still very much on the Bad Guy train and even decided on a 'ship' today but I know every actor wants their work to be popular and loved. Hopefully at the end we can say 1 out of 2 aint bad.

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Ouuccccchhhhhhh................(groans) Jeez!

I can't believe that these good dramas like Coffee House and Bad Guy is already dropped the rating from SBS because of World Cup --- I knew it! Heya, i know that they should not take their long break during 2 weeks (because of World Cup, these air had been postponed, that's why.) Oh how sad..........(shook my head) =/

Oops, especially for Road No. 1 --- ah, ouch, I still haven't watch this drama, oh boy...
.....Oooh, I am sure that all these actors & actresses don't need to feel so bad because of that ---- I knew that they always DO THAT and DO their BEST! Keep it up, Good work Koreans! FIGHTING!!!!!!!

Stay strong and FIGHTING to All dramas (Bad Guy, Coffee House, Road No. 1) oh yeah! =)

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Oh geez!

I can't believe that this is all about SBS --- I didn't believe that some of drama have dropped the rating from SBS --- That's why, these drama had postponed for, like, about 2 week = because of WORLD CUP!!!!

Oh aigoo..........What a........ugh, Give me a break, oh geez. Of course, I did agree with you to CAM #24

STAY POSITIVE and Do your best, Keep it up! (winks & grins)

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i agree! ratings doesn't mean anything. its just pure luck.

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That surprise. I did not watch Baker King yet waiting for English subs. What the standard of Great Drama? Baker King is low budget drama that get high rating. KBS did not expect their drama get high rating they expect average rating 10-15% but god!!! KBS surely smile right now. MBC must have tough time this year how to cover big budget drama that get low rating. Well watch several episode before judge the drama even Javabeans found Baker King surprisingly pleased.

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err, slightly off tangent, but that pictire of kim jae wook is YUMMEH.

..just sayin'.

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Maybe it has to do with me. Why is it that most of the dramas I watch suffer in ratings? T.T

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Yeah I knew it was bad call when they took a 3 week break because Baker King Kim Tak Gu was in the beginning of its series. To be honest, that show is terrific! The storyline is fun and the child actors were brilliant. I watch Bad Guy and LOVE it (more than Baker King) but nonetheless, I still watch Baker King. Haven't watched Road No. 1 yet but it's a war epic and I'm not really into anything with too much action because I get bored. Hopefully as the relationships in Bad Guy intensifies, the ratings will also go up and I hope it passes Road No. 1!

LET'S GO KIM NAM GIL!

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Oh I also knew that a lot of people were going to protest SBS after the world cup because of the solo broadcasting greed stuff. People were upset because SBS is the newest broadcasting station and the people in the countryside don't have SBS and therefore were unable to watch the world cup.
People were criticizing SBS's strictness about world cup video replays being used in KBS and MBC and I read a lot of comments from the netizens saying that they were going to stop watching SBS after the world cup is over. Which it is for Korea anyways.

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Ouch!

Does SBS have the rights for the 2014 World Cup in Brazil? Maybe they should wait until AFTER the WC to debut new programs and promote the hell out of them during the tournament.

Will suck about the 12 hour (I think) time difference though. Another excuse to replay games in primetime.

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My not watching these dramas had nothing to do with the World Cup.

I''m just not into war or testosterone themes, sorry.

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I think SBS and MBC should learn a lot from this.

Baker King,Kim Tak goo was not well promoted,Yet it gets Higher ratings.

KBS has Benifited from SBS' exclusive World Cup Coverage,Lol.

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But I loved episode 9 and 10 of Coffee House. I hope their ratings pick up again :(

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Well, world cup will end soon, so will be those WCMANIA, they will comeback to kdrama soonand the rating will pick up again.

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Sheesh!!!! It was bad enough missing out on my Bad Guy fix for a two weeks, then I hear all this drama about Kim Nam Gil. I really am digging Bad Guy, I feel really bad that the percentage dropped so much. It won't affect me since I watch dramas via the internet but still the cast must be devastated by the HUGE drop.

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@17 Mars
Dude, how can you even compare the two? How many eps of Life is beautiful aired before the WC break? Over 20, yeah? Of course, LiB already had a loyal fanbase that wouldn't drop it just because it went on hiatus for a while. Bad Guy aired, what? 5 eps? Even if the drama is very good, which it is, it's only natural that the ratings dropped since it had just started. And besides, for the kind of drama it is, a thriller, such a long break totally killed its momentum. It's unfortunate how SBS decided to treat its dramas. Bad guy had such bad luck from the very beginning. I feel for KNG. This is SO not the way I envisioned him leaving for the military service. I was expecting him to go with a bang, with a very successful hit and it doesn't look like that. Me? I'll keep watching it faithfully, but, since my watching it doensn't affect the ratings, I don't count.

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maybe some people didn't realize the dramas were coming back on?? It's so sad to see Bad Guy's ratings drop so much! Hopefully the ratings will rise back up after by next week.

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i never seen those new movie 2010 in whole in my life ever! then i wonder this really biggest best in movie! there like love, anger, sadden, cry, cruel, help, joke, friends like include movie but i think so.. then i love movies then why people not like movies from rate them then there must reason...

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i like both movies from drama korean, japanese.. that all i have it.

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I feel bad for bad guys, the producers must be in depression right now. With the production cost into the drama, it should at least get 20% and up to receive profit

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I'm really into the WC right now, specially it's getting closer to the championship game. So, for me I really don't feel like following any new drama until the WC is over.

I did however sneak in Road No.1 a bit because of SJS but it's just.....so I dropped it for now. The only drama I 'm really throwing in my time even with the WC is 'Coffee House' (which recently changes my shipper to JS - Grandma). Although two weeks are really diluted my mood for the drama, ep9-10 made my addiction goes up again, just only this one. This is an example from me,one of the WC mania. So to speak , we will see things clearly after the WC.

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Oh! Oh! Oh! I was part of that 5.6% (yay for getting watch dramas in real time in Korea!)...but sadly I am only one TV. How do they even calculate those ratings, anyway? Is there some sort of way they can tell what each TV is tuned into and correlate all that into the ratings?

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SIGH. i am keeping my fingers crossed for these terrific dramas to hop back into the limelight again (hopefully through higher ratings). The actors and actresses spent relentless energy and time to make it what it is and it's so sad to see that their hard work isn't getting the appreciation it deserves!

But still-I don't think it's right to bash the World Cup or any broadcasting station. I mean hey, life happens. It's just so frustrating when you KNOW that well written and acted dramas like Bad Guy are underrated and the hardworking actors/actresses have to face the loss. Poor poor Kim Nam Gil. Please don't cryy!!

Let's be hopeful for better days and weeks to come! I am going to continue all my dramas regardless of what numbers they pull and hopefully those in Korea stop watching the dang World Cup and support it's fellow Korean citizens! Come on, you did your share with our Korean soccer players, do justice for you Korean actors/actresses, will you PLEASE.

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Bummer. Bad Guy was going well too. Screw you Soccer (aka Football in other countries). What?! It's my least favorite sport.

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@44 estel

The ratirng calculation works like this: The company (Nielsen or AGB) has between 1000 and 1500 households in Korea which are equipped with a box. This box is like a recorder. Every member of the household gets a number, and there's a sort of remote control where you have to punch in your number when you start watching, and when you stop watching. The box also records the station watched.
So, the 5,6% rating is based on 5,6% of those 1000 households, rather than 5,6% of all Korean households... so even if you and everyone in your city switch on their TV, it increases the rating figure by 0%, unless someone has a box from the company.

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I'm having a headache after reading this news! How on earth did this happened? From the cast to the crew, BG is a quality work and I think the story keeps getting better (....yeah except the SPOILER).

I hope the rating will improve.. *PRAY* and I also hope that the army will grant KNG another extension. *PRAY*

KNG please don't be so depressed you've done best on your part...

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I just had a nervous breakdown, fainted. Poor poor poor Kim Nam Gil, how can this happen to an awesome drama like Bad Guy. I’ll continue to watch BG till the end. I just want to convey these messages to the BG team, especially KNG, please get over about the rating, keep on working hard and no matter what the result are, at least you all have done your best. Like what KNG had said “ratings are given by heaven”.

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We can't judge how good a drama is from just its'rating.
Remember "I'm sorry, I love you" (2004) gained just 17-18%, but it is so famous around the world and got so many awards.
For "Road No.1", it contributes to Korean people and Korea nation. Plus the script, production, cast are so perfect.
Jisub oppa, your fans will support you no matter what !!!

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