Pictured above is the newly released promotional poster for the 2010 Chungmuro International Film Festival (CHIFFS), which features screen stars Yoo Seung-ho (God of Study) and Kim Min-jung (Strike Love). The two actors are the promo representatives for the festival, now in its fourth year, which runs from September 2 through 10.

Operating under the keywords “Discovery, Restoration, Creation,” this year’s festival plans to screen approximately 220 films from 40 countries. The festival includes the international feature and short film competition “Chungmuro Opus,” which this year received 1,170 films from 66 countries.

Chungmuro is a street in Seoul that saw the birth of film and cinema in Korea, and the term has by now become synonymous with the film industry. (Think of Hollywood as another example of an industry becoming known by the place it was founded.) The festival will hold its official press conference on August 4.

Via OSEN

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