Giant overtakes flagging Dong Yi in the ratings
Dong Yi has been the leader in the Monday-Tuesday ratings race from the very start of its run in March, and Giant has been solidly in second place since it came on the scene in May. Both are long-running dramas well into their broadcasts, and now Giant has caught up and turned the tables.
With the most recent episode, which aired on Tuesday, Giant surged ahead of Dong Yi by 3 points, logging a 24.9% to the latter’s 21.6%. In third place was Gumiho: Tale of the Fox’s Child, which has also been picking up momentum and had a solid 12.8% showing.
So what?, you might wonder. Ratings numbers on their own don’t necessarily hold deep philosophical meaning, but in this case they reflect the viewership’s flagging interest in Dong Yi, whose numbers have been gradually decreasing over the past weeks. The story of a lowly palace water maid (played by Han Hyo-joo) who became a royal concubine and mother to a future king has elicited some grumbles from fans who feel the drama has lost its way in recent weeks.
Make no mistake, 21% ratings is still strong; it’s just a disappointment considering that it was breaking 30% a month ago. Furthermore, broadcasters had courted an extension to increase the originally planned 50 episodes when Dong Yi was doing better, and now they have to find a way to reinvigorate the show and its 14 extra episodes.
In contrast, Giant has been steadily improving, and fans have heaped praise on its lead and supporting cast, which includes Lee Beom-soo, Kim Seo-hyung, Joo Sang-wook, Hwang Jung-eum, and Lee Deok-hwa.