Celebrity News
Oh Ji-ho sells “man kimchi”
by | September 7, 2010 | 38 Comments

For real, that’s what it’s called. That just cracks me up so much.

Actor Oh Ji-ho (Chuno) is getting into the kimchi business with three other young CEOs in a 100% handmade kimchi enterprise, named Namja Kimchi, or man kimchi.

Prior to the launching of the Namja Kimchi brand, the product has been market tested among consumers and bloggers. Even a parody video was released a few months ago to stir interest, which you can watch below. It’s admittedly pretty funny once you’re aware of the joke, and the point (other than creating buzz) is to take a decidedly different approach than traditional advertising has done. (It’s definitely a departure from the norm to market kimchi as a hip, metrosexual sort of brand.)

Despite the slick packaging, the selling point is still taste and tradition with the 100% handmade label ensuring “the taste of kimchi a mother has prepared for her own family.”

Now for the parody CF:

Toward the end, after he pulls out the packet of ramyun from his pocket, the voiceover says, “When a man eats ramyun, his pride starts with kimchi.”

In the second part, the guys are eating ramyun (in the street, lol) when one mentions kimchi. Alas, nobody has any, and they look up as the copy reads “To order” and gives the phone number. I think the idea’s kinda clever, actually.

As for the other three CEOs who are in with Oh Ji-ho: Oh Byung-jin is described as having a Midas touch in the online shopping world. He got his start in the pop group called (no joke) +he 5tion, which is pronounced simply “the ocean.” I’ll give you Koreans a moment to shake your heads at the failed wordplay. Another is Yoon Ki-seok, who is the president of the online shopping mall Kara Ya, which is affiliated with girl group KARA. Last is Kim Chi-young, who runs online shopping malls for various celebrities.

Part of the proceeds of Namja Kimchi will be donated to charities. The brand starts selling on September 7 via (what else?) online shopping sites. They have plans to expand its distribution network gradually, and to sell throughout Asia.

They’ve even taken a meta approach to the following ad: Oh Ji-ho is the “man-like guy” (wordplay on “man” and the brand name Namja), Oh Byung-jin is the “guy who’s good at online shopping malls,” Kim Chi-young is the “guy who makes kimchi well,” and Yoon Ki-seok is “the guy who designs well.”

Via Newsen


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38 Comments from the Beanut Gallery
  1. jenni

    i want namja kimchi πŸ˜€ there totally cute too!!!!! hehe

    • 1.1 ccricket

      I want the owners of namja kimchi…oops!

  2. Luna

    I will buy a case, if Oh Ji-ho personally makes kimchi for me πŸ™‚

    • 2.1 pipit

      I’ll order every month if Oh Ji-ho puts a very big picture of his inside the package (I tried to find his poster when I was in Seoul but couldn’t find any! I consider him as one of the most handsome K actors and wondered whether Korean doesn’t find him good looking?!)

  3. Stylish~

    so r u saying it not a drama..
    it sounds like a really cool drama.. i mean look at the men too πŸ˜€

  4. Haj

    KIM CHI -young…hahah sorry.

  5. OTK

    hot men & kimchi?

    I’m buying…

    if only the first was also included.

  6. jacq

    I’m buying whatever Oh Ji-ho has for sale. You name it; I buy it. πŸ˜› ***Drool***

  7. Leonardswench

    I’m not through laughing yet, !!!!!!!!!!!

  8. theedie

    eh….I don’t particularly like the idea of buying food through online means. I prefer to go to the grocery store and physically inspect my food before I take it home. Besides, doesn’t it increase your carbon footprint if you’re having food shipped to your house? Ah well, props to them for at least donating a portion of the proceeds to charity and it does seem they’re placing an emphasis on quality.

  9. Melissa

    I want myself some of that man kimchi… damn!, it’s just kimchi.

  10. 10 Laeah

    l;askfjklasdjfklfjl jalf

    Omg.. it’s so freaking hilarious!

    I still think homemade is best though!

  11. 11 Lauren

    I’m sold

  12. 12 Jenju

    Hahahaha omg I’ve never wanted Kimchi more in my life.

    Curse you heavens for having me so far away from Korea!

    I love that there’s no fear in trying out such new and creative approaches, kudos πŸ™‚

  13. 13 ips

    the guy on the very right of the first picture is so hottttt!!!! he can definitely pull of facial hair!!! oh la la

  14. 14 Aya

    “Kimchi Prince”….. I would watch it

  15. 15 Diamondback

    Hmm, so kid of like the ‘manwich’ I guess?

  16. 16 all4movies

    Darn, this would have made a great kdrama. And the other non-actors are kind of cute too.

  17. 17 mskololia

    I would buy this product if sold in the US and watch this food drama or reality series.

  18. 18 peanut butter

    wow….+he 5tion….

    pfft, cute name! man kimchi. i think i’ll stick to my mom’s kimchi! actually, i didn’t think there was any other way to make it than the “homemade way.” i guess i’m just so used to a group of my mom and her friends gathering to make kimchi that…i wouldnt know how else its made.

    what is processed/not-homemade kimchi then?

  19. 19 Kender

    Ahaha, I remember +he 5tion! I still have a couple of songs I liked..

    This makes me giggle a lot. They seem like a really fun bunch, with the name and the parody CF and their meta ad.. I’d totally buy anything they’re selling. πŸ™‚

  20. 20 hjkomo

    I read it as:
    “Plus-he O-cean” and went, “HUH???
    LOL! πŸ˜†

    OJH, don’t quit your day job. No, wait…maybe you should quit your day job. γ…‹γ…‹γ…‹γ…‹

  21. 21 Archaenon

    He’s such a fantastic actor… I wish he would have had more exposure in his earlier dramas as he did in Chuno.

    The Idea is cute , but I can’t wait until his next drama. I’ve officially watched them all so far. πŸ˜€

    • 21.1 pipit

      Love him too. I couldn’t bring myself to finish Chuno. But love Get Karl Oh Su Jang and Fantasy Couple. Watched the last two like almost….I don’t know too many times….

  22. 22 lovelyu

    I thought only in kdrama world you can see handsome sexy CEO, but in real life too. OH JI HO , I want you,oppps, your Kimchi actually.

    He’s really versatile-doing business, baseball, acting, ambassador, I saw him everywhere this year.

  23. 23 tantrumg

    gotta be kidding me… +he 5tion = the ocean?! okay i can sorta understand the “+he” bit but “5tion”?! *shakes head*

    • 23.1 hjkomo

      5 is pronounced “oh” in Korean.

  24. 24 antifri

    Yeah, I’d buy whatever Ji Ho sell… hehe… These guys are all hot. Can’t believe young, hot CEO in real life πŸ™‚

  25. 25 dit

    OMFG lol, that’s a parody of Rain’s CF!! Hahahah, even Rain’s CF is supposed to be funny with him pulling a pink cellphone after all the cool setups, but this one, lols, ramyun, hahaha, that’s hilarious.

  26. 26 apple a day

    +he 5tion? namja kimchi? seriously?

    I want your kimchi oh ji ho.
    (Me: thinking that “kimchi” is a euphemism for something else. LOL!)

    geez. I’m so lame. :-p

  27. 27 tb01

    This is hilarious and awesome. I bet their best seller will be μ΄κ°κΉ€μΉ˜ (chonggak “bachelor” kimchi, seriously google a pic and guess why it’s called that) with plenty of κ³ μΆ” (gochu/pepper…slang for something). Oh Jiho will bring a special “package” to the ten thousandth customer (10,000 = 만, romanized as “man”). Hahahaha! Sorry, javabeans, if that’s too much innuendo.

  28. 28 corrakun

    OH MY GOD. 5TION? I HAVEN’T HEARD THEM BEING MENTIONED IN FOREVER. they were one of my first kpop loves ehehhe

  29. 29 Porcelain

    I will buy some… no I WILL BUY A LOT… HOTTIES KIMCHI!!!

  30. 30 Beth

    “3 Men and a Gorgeous (OJH) Kimchi” why not!!!

    Oh Ji Ho plus namja kimchi is hot, hot, hot…..whew.

    I’ll buy a year round of supply if Oh Ji Ho is selling..haha

  31. 31 EggWhite

    I buy because I Love Kimchi and what’s more from OJH and brand company.

    Advise if I can buy in Melbourne, Australia.

    Good and taste best business.

  32. 32 cynoh

    we love kimchi here in singapore, so how about coming over and promote it in person …. all 4 of you !

  33. 33 Alexadubu

    those three chaebeol men are really good looking. ~

    Whadda the face is with that band name?

    yah. that is so face palm. xPPPP

  34. 34 N. Br

    Oh Ji Ho, what a dream-guy! Definitely one of the handsomest man on earth! And intelligent too! Hopefully, he has a kind heart.

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