Celebrity News
Jung So-min’s city chic transformation
by | October 26, 2010 | 119 Comments

Jung So-min, who just completed her first run as a leading lady in MBC’s Playful Kiss, shows her sophisticated side in a modeling campaign for accessory label Hazzys. Jung looks chic and polished, very different from the cutesy and sometimes childlike Oh Ha-ni, but still manages to maintain her youthful charm.

It’s actually much closer to the image of her Bad Guy character Mo-nae, who was a rich spoiled princess. She could have been a detestable character, but I loved that Jung kept her relatable and pitiable, especially in regards to her first foray into love.

I certainly hope the industry doesn’t try to shoehorn the 21-year old actress into roles that she isn’t ready for, age-wise, because I love her adorable earnest appeal. I would hate to see her openness and naivete stomped out by trying to capitalize on her star potential. She’s too good to throw under the bus.

While Playful Kiss flew relatively under the radar, Jung So-min certainly didn’t. She’s a rare find, I think, because her acting chops are real, and not overdone. Her facial expressions are amazingly readable and never forced, and she can make me feel what she’s feeling at every turn. I’m excited to see what’s ahead for her.

Via Asiae


119 Comments from the Beanut Gallery
  1. first time

    she will forever have a baby face!

    she’s always looking to the side in these photos but other than that they look great!

    • 1.1 lina

      love her. she really cute and this far she has a quality…

  2. zelle

    want!!!!!!! i love most of the bags

    • 2.1 MsGuccibabie

      OMO those bags are uber awesome! I WANT!!!!!

      Jung So Min is sooo cute! Just adorable!

  3. dee

    so looks great! love her!

    i agree with you jb, she’s a gem. cute but not overly exaggerated to the point of irritating

    • 3.1 lily

      You mean girlfriday πŸ™‚

  4. holey moley

    LOVE HER!!!!

  5. Azra

    she’s love! only she could portray hani with that amt of vulnerability, addiction and all. she doesn’t get on your nerves like some other actresses can

  6. ckdarkraven23

    I absolutely adore her portrayal of Oh Ha Ni in Playful Kiss πŸ˜€ “….her acting chops are real, and not overdone. Her facial expressions are amazingly readable and never forced, and she can make me feel what she’s feeling at every turn” I totally agree with you, Girlfriday πŸ˜‰ She’s indeed a rare gem πŸ˜‰ Sure hope to see more of Jung So-Min in the near future πŸ˜‰

  7. liz

    To tell the truth I really liked her character in bad guy, even though she ended like that LOL. I felt her pain and her love, and also her being a spoiled girl. But if you think in it, Gun-wook really played with her, again again and again, and well she had a dark side like her brother afterall. So that is why it happened, see a spoiled brat, don`t get what she wants to and plus discover she was played all this while? Suicide or tragedy..Uh-ho… and more, she was betrayed by her sister too… LOL…. I`m not giving excuses, it is just people don`t think in her point of view, just hate her and all. And well I don`t think is right… is not like Gun-wook was a angel to begin with…. we should know he would end this way, could be Tae-ra or Tae-sung and you all would hate them. I also liked Tae-ra character.. and Tae-sung too. Not so much fan of Jae-in. She was too busybody.

    Well sorry to discuss about BG.
    Her pictures are gorgeus, I still think her shot in the yatch was the most beautifiul ever ^^ but this one is also pretty and more, make people see she can be chic too. πŸ™‚ I`m sorry but I would like to see her as another villain! LOL

  8. liz

    I was happy that even though PK had low ratings her acting skill was recognized by the others. I was afraid she would sink with her first leading role. And since I like her, I didn`t want it. Sorry but the main guy from PK is a No no for acing together. Wishing she take a good role again and with a good actor!! Can`t wait^^

  9. rienz

    i think she will be suitable paired with kim hyun-joong. she has a uniqe face, and little bit looks like Yoon Eun Hye…

    • 9.1 babynight

      Thats EXACLTY what i thought! she reminds me so much of Yoon Eun Hye indeed!
      Love her in PK, no matter what other people say, i think JSM and KHJ made a very cute and adorable couple!
      KHJ’s smiles got me melted everytime !!
      KHJ & JSM together= love love love!!

    • 9.2 ilikehim

      I never saw the resemblance to Yoon Eun Hye before.
      But, here, there’s too man angles and shoots that make her look like YEH

      • 9.2.1 LaLa

        definitely agree. As soon as i saw the first photo, i thought, god she really looks like Yoon Eun Hye here.

    • 9.3 Lenita

      i see the resemblance too, especially in the pictures taken from the side. i think the poses and make-up also seems YEH-ish.

      • 9.3.1 kev

        thats why ppl called her Second Yoon Eun Hye

        • J

          Apparently, the people in DCkiss are calling her the “downgraded” Yoon Eun Hye. It’s kind of mean, but I DO prefer Eun Hye a lot more.

          • m a r a

            It is very mean. I like the girls equally, but it’s very exciting to watch Jung So Min become a star in her own right.

            While they resemble each other, that’s where their similarities end because clearly, these two have different things to offer. There’s enough room in the industry for these two girls.

            I understand that people become quite defensive and protective of Eun Hye. She has been in the industry for a long time, but give So Min a chance because this girl really does have talent, not just charisma.

          • Lily

            JSM has only been in two drama so far, so it’s not really fair to compare her with YEH, who is a much more established actress and has had time to gather a large fanbase. We’ll have to wait and see what else JSM will do. Personally, I’m looking forward to it.

          • kev

            did they really compare them??? i thought they just called her second Yoon eun hye..cause i really adore 2 of them…yeah i so agree with u guys that each of them has their own unique thing…and JSM will be success some day…

          • santaiah

            I’m one of YEH fans and I know you are too, but I think you shouldn’t said that (something better we keep for ourself).
            Anyway, I know many of YEH fans got so irritating when their idol always been compared with another actress, especially for a rookie one (just like when YEH always been compared with PSH). What make us upset is because at that moment there are always some people/netizen who try to bash YEH. Saying that this/that actress are better than her. If she is so bad actress, why she’s got so many award under her belt ? I don’t hate JSM but I don’t like her either. But it doesn’t mean I will bash her in every opportunity. Frankly I’m indifferent of her. I think JSM is a promising actress and she still have a long way to go. While YEH is already an establish actress. They are in a different level in K entertainment industry.

    • 9.4 thekors

      i knew someone would comment the same so had to Ctrl+F first hah. i’ve heard of it before but didn’t agree much but she bears striking resemblance to Yoon Eun Hye in these pics!

    • 9.5 Han Mania

      Yeah, I think she looks like YEH in the pics.

      Methinks her best features are her eyes and full lips.

  10. 10 soo

    [gag] i will never get used to this socks with heels trend in korea.

    • 10.1 Kender

      I dunno, I think the knee/over-the-knee socks are kinda cute (except that hideous salmon-esque colour in the second picture), but the ankle socks do make me cringe a little.

    • 10.2 ilikehim

      What? Its so stylish. And its not just in korea. Open up a Seventeen and Vogue magazine or what not, you’ll see it being quite common in the US.
      And its absolutely trendy.

    • 10.3 Winnie

      I’m pretty sure it’s not in Korea. I read a ton of fashion (haha when I should be studying) and this is a big trend in the US for Fall/Winter 2010.

  11. 11 baNen

    She’s always charming β™₯

  12. 12 Fasiris Fay

    wow! super chic and glamorous, think she’s adorable…can’t wait to see what she’ll do next!

  13. 13 Ace

    So pretty! The bags too…=)

    Can’t wait for the YT PK episodes. Then, hope to see her soon in another lead role.

  14. 14 SKKSfan

    suddenly reminded me of Bad Guy days where I don’t like her character

  15. 15 sajor

    sometimes she’s so pretty, other times not really. but hands down absolutely cute and adorable

  16. 16 Anonymous

    she is a good actress πŸ™‚

  17. 17 Ena

    She’s a lovely actress and so are these photos!

  18. 18 Anime1234

    She pulled off so many different looks well in PK (the matrix look and the gang leader look) but here she looks kinda like she is playing dress up. The wrinkled socks especially make it look like she borrowed big sis’s heels. I do like her hair pulled back. She looks very glamorous with an updo.

  19. 19 TKadia

    She’s lovely and talented. I’m sure we haven’t seen her full range yet and it will be interesting to see where she goes from here. Movie or drama?

  20. 20 emmarie

    i like her much her childish moves is cute but looking on her different side was indeed fantastic…very feminine and sophisticated…

  21. 21 Lemon

    Wow she looks great! and mature.

    On a side note, the high sock trend is really becoming big huh

  22. 22 sarah

    love her! genuine & talented

  23. 23 Kender

    I agree, I’d be totally fine with her continuing to play youthful characters for a while, even if that means she doesn’t get a leading role for some time. Her charm is so..charming. πŸ™‚

  24. 24 Ladymoonstone143

    She is lovely and definitely I will be looking out for her future projects. Her acting ability comes out naturally and not force. She got the X factor from the very beginning (I love her in BG even with her character)..

    Paging KHJ…..better snatch JSM and make a mark at her because she is already a hot commodity….that is if you still want to have lots of kisses with her…lol

    If not KHJ…paging Ooh Ya In…since I am crazy at you as of the moment…I will not get jealous if you can get JSM…..;)))

    • 24.1 Ace

      Do you mean Yoo Ah In? Moon Jae-shin & Oh Ha-ni? Ah, the possibilities in that pairing…

      • 24.1.1 Ladymoonstone143

        Yeah…lol Yoo Ah In…my ..my..it is still early in the morning…I need to drink my coffee…lol

        Yes, can you imagine them on together? I bet they will look good. I would have JSM if SKKS will have season 2 as Jaesin’s love…….*dreaming*

    • 24.2 jeankaycee

      as much as i love yoo ah in (member of the moony facftion!), my love for the baek seung jo and oh hani couple is up a notch so my vote would be still the two of them being together!

      a fan can dream right?

    • 24.3 Snikki

      Yes, please! KHJ or YAI, or any guy that truly deserves her. I like her so much that not only am I looking forward to her future projects, I am also looking out for her love life…hihihi. πŸ™‚ I feel the same for Kim So Eun… πŸ˜€

    • 24.4 ank

      KHJ + So Min = LOVE

      So Min looks like YEH in the photoshoot – I think it’s the lips. I’m imagining KHJ-YEH Basic House photoshoot. How nice it is if it’s So Min keke. Well since they resemble each other hahaha..HJ and YEH look good too.

    • 24.5 Geomill

      Paging KHJ indeed. I haven’t seen the guy so smiley-smiley next to a female costar since WGM. Just watching the BTS makes me root for them, they have great chemistry. KHJ, where did your shyness go? The acting during those kisses seemed….VERY natural.

  25. 25 Taber

    I’m going to buy everyone of those handbags, I was in handbag rehab but I have fallen off and I most purchase every last one! and shoes to match!! dramabean except a lawsuit from Mr. Taber because he going to be ANGRY once he gets the bill……lol.

  26. 26 danni

    Yeah, I definitely thought of Mo-nae when I saw these pictures. Even though she gets compared to Yoon Eun-hye a lot, I think Jung So-min is able to do sophisticated a lot better in spite of her baby face. I can’t wait to see what she acts in next because I think her acting range is broad enough to pull off whatever character she’s given.

  27. 27 amhrancas


    Holy crap, I want all of those outfits AND bags.

    And JSM looks fabulous in all of these shots. I can’t wait to see what she brings us next!

  28. 28 Revy

    I think that she is so adorable

  29. 29 jeankaycee

    jung so min is so pretty and sophisticated!!!
    i already like her in bad guy
    but i come to love her to pieces as the adorable oh hani!

    she and khj make a lovable couple!
    i wish they could be real!(just a wishful thinking of the die hard BSJ&OHN couple)

    cant wait for the YT PK episode!
    im missing my oh hani and baek seung jo so much!

    she is really a young actress to look forward to!
    cant wait for her next project!

  30. 30 Francesca

    JSM is one of a few actresses that I fall in love with the first time I see their acting. I already fond of her since Bad Guy and started rooting her until now. Hopes she get more and better roles in near future!

  31. 31 adney

    She’s lovely and I actually don’t mind her as a girl who keep kissing KHJ in PK even though KHJ is my bias. I can’t hate her πŸ™‚

  32. 32 PKisLOVE

    So Min is so cute.. sweet…and truly a great actress. She portrays the manga character perfectly! Wanna see her again soon….. hopefully another romantic/comedy.

  33. 33 Mars

    Er, Baek Seung-jo, your girlfriend is cute only sometimes? I beg to differ. I’m gonna say all. the. time.

  34. 34 asianromance

    she really looks like Yoon Eun Hye in these pics! She is such a chameleon- I can’t see any trace of Oh Ha-Ni and only see a little bit of Mo-Nae in these pics!

    • 34.1 justkat

      That’s the word I’m looking for…chameleon. She really transformed from cute schoolgirl to a beautiful young woman in PK. I was amazed and how pretty she was by the end of the drama.

      Once again in this photoshoot, she’s a completely different person. I am impressed.

      I can’t wait to see more of JSM, the actress.

  35. 35 Selli

    Î like her too! But I must say I really like her more without that much make-up, it fits her face better, in my opinion ^^

  36. 36 snow

    jung so min looks really lovely in these pictures! she also reminds me of jeon ji hyun in the second pic.

  37. 37 yohkoyamamoto

    She looks pretty in those pictures. When I first watched PK, I admit that I was disappointed to have her as a lead mainly because she’s not that pretty especially next to Kim Hyun Joong. But I grew to like her due to her acting and she’s cute because of her antics. She’s pretty in some angles but I still prefer Yoon Eun-hye when it comes to looks.

  38. 38 tisyamey

    I love her but I love the bags more!!!
    anyone has any infos about the bags?
    gosh, I’m such a purse-wh@&$!!!

  39. 39 v

    I’m totally crazy about her right now… and about minjoong as well, but more for her!!
    I think she’s second in terms of girl crush, only after ha ji won…

  40. 40 K-lover

    Wow, not only does she resembles Yoon Hye a lot but their sense if style is similar too! I see CFs and lots of drama opportunities for her in the coming future! πŸ™‚

  41. 41 girlatsea

    Aww, she looks so pretty! I really liked her in PK, still haven’t watch Bad Guy but I think I’m going to watch it just for her..

    I might be alone on this but I actually find her more likable than Yoon Eun-hye. I watched Coffee Prince, Goong (which is one of my favorites) and part of Take Care of the Young Lady (couldn’t finish it, just awful) and I still don’t get the appeal. I think I need to watch Goong again, haha.

    Anyway, Jung So-min has a lot of potential. I can’t wait to see what she does next.

    • 41.1 snow

      i’m with you actually. i still don’t get the yoon eun hye appeal, but jung so min seems very personable and adorable. i hope she gets another meaty role soon!

      • 41.1.1 kev

        too bad for u guys…if u r really comparing Eun hye and So MIn together….no doubt EH is way better than So Min..dont get me wrong, i also like So Min because she somehow remind me of Eun Hye and i adore both…and if u think So Min is a better actress than Eun Hye, helloooo…that is only ur opinion and ur point of view…

    • 41.2 last_thread

      i know what you mean.. i actually liked YEH in coffee prince, but only cos i really think that that character just suited her. jung so min seems more like she could be likable in any kind of role..

      • 41.2.1 J

        I prefer Yoon Eun Hye πŸ™‚ The original is always better.

        • m a r a

          There’s only one Yoon Eun Hye, and there’s only one Jung So Min. The latter’s a promising up-and-comer who deserves her own identity.

    • 41.3 justkat

      I don’t think YEH has the same range of expressions and naturalness that JSM has.

      • 41.3.1 lola

        cause eun hye is more mature than Jung SO Min..

        yeah i agree, there is only 1 eun hye, and 1 so min…no comparing anymoreeeeeeeeeeee

  42. 42 Maggie Y

    She is so darn cute! She’s become one of my favorite younger actresses. I like how she has a very natural look (not unlike celebs who were pretty to begin with ruin their faces by going under the knife -___- pet peeve lol). She’s a very rare jewel indeed in the Korean entertainment industry.

  43. 43 greyfl

    I totally want the bags from 2nd, 5th, and last pictures. She is so cute and totally adorable. I think she was born to play Oh Hani and looks good together with Mr. pretty-dead-fish-eyes. I think they had good chemistry in PK even though I’m not a big fan of the show. Anyway, I think she has a really good future ahead of her.

  44. 44 Cam

    O_____________o How beautiful she is!!!!!! =)

    I am very admired of her because this is what she is proud of her personality way by true self, of course! (I enjoyed watching her in that drama BAD GUY — she seems very adorable and youthful)

    Oooh, right, she’s really older than me about, like, one year (she’s 21 and mine’s 20) Woooot!

  45. 45 peanut butter

    i absolutely love these pictures! she looks gorgeous!

  46. 46 kc

    I love her and the bags!

  47. 47 brigitte

    I always say many times that I love this girl. She’s got “it”. Fresh, innocent & adorable with a star power. She’s the reason I watched PK along with her good chemistry with KHJ. She’s definitely the one worth looking forward to in the future. I’m officially her fangirl aside from my fave actresses like LDH & YEH.

  48. 48 Amber

    She does resemble YEH in some angle. She is cute but YEH is cuter and wayyyyyyyyyyyy sexierrrrrrrrrrrrrrr!!

  49. 49 stephanie

    Wow I love the spread. Jung So Min is working the transformation!

    By the way, does anyone know where this photoshoot happened? Yellow taxis seem to point not-in-korea, but I checked on the Hazzys site and they only have stores in Korea…

  50. 50 bd

    I don’t know why people say she looks like YEH; she has a diff. facial shape, bone structure and eyes.

    Nonetheless, she is cute.

    • 50.1 Guis

      Jung So Min is prettier than Yoon Eun Hye

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