Drama Casting & News
Lee Pil-mo re-teams with Sol Pharmacy writer
by | November 30, 2010 | 45 Comments

Lee Pil-mo has been cast in a new KBS drama, but first let’s get this out of the way: Where has that haircut been your whole life and why are you only trying it now? Yowsa. (I thought Lee was a pretty good-looking guy from his previous roles, but now I see that the assessment was in spite of the asymmetrical bowl cut, not thanks to it.)

His new drama is the weekend series Believe In Love, which comes from the writer-director pair who steered Sons of Sol Pharmacy to such ratings heights in 2009, drawing 40%+ ratings.

Lee plays a graduate of the Berklee College of Music who grew up in a rich family — his father is a broadcast writer and his mother a famous actress — but lacked for love. Currently, he operates his own agency and falls in love with Hwang Woo-seul-hye’s character after meeting her for the first time in ten years.

Despite being a family drama with 50 episodes, this show is on my radar because I so enjoyed Sons of Sol Pharmacy, which is the only family drama (with 50+ episodes) for which I’ve seen every episode. Lee played a rascally brother in it, and earned quite a bit of viewer love for his outrageous but lovable character and his bumbling courtship of his eventual love (played by Yoo Sun, whose character we nicknamed Bokifer.) The writer infused that show — which is, on the surface, a fairly typical family comedy — with such freshness and humor that I found myself attached to the characters and invested in how they’d work out.

I’m not sure how much musical ability his character will be expected to demonstrate with Believe In Love, but given that it’s a part of his background, Lee has been participating in vocal and music lessons two to three hours daily. The drama also stars Moon Jung-hee (Oh My Lady), Lee Jae-ryong (Goodbye Solo), and Park Joo-mi (Ladies of the Palace).

Believe In Love will replace Marry Me and premieres on January 1.

Via Mk.co.kr

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45 Comments
  1. ohemgee

    YOWZA indeed!

    • 1.1 supah

      2nd YOWZA!

      • 1.1.1 Lovely Heretic

        3rd YOWZA!

        I like a guy with a nice haircut. ;P

        • 1.1.1.1 brookeeve

          I am also jumpin’ on the YOWZA train!

          • 1.1.1.1.1 lessaofpern

            MINE!!!!!!!

          • 1.1.1.1.2 Viola

            All caps and seven exclamation points mommy? *raises brow* I think poor Bae So Bin got only four. *sigh* Is he always fated to play the second lead? XD

          • 1.1.1.1.3 im_eve

            YOWZA much

          • 1.1.1.1.4 lessaofpern

            @ viola I spend equal time with my MINES. There are 12 months in a year, so as long as I stick to 2, 3, 4, 6 or 12 MINES, then I’m OK! Any more than that or if it’s an odd number, then I’m in trouble :P

  2. Kerstin

    woah Lee Pil-Mo looks really good with that haircut….he’s gorgeous

    • 2.1 Layla KJW

      I thought so too.. I was like “Hold on, at 12 o’clock, drop dead hottie!!!.. That’s it. I’m moving to Korea!

  3. Kender

    Oh lordy, what a beautiful man. :O (Actually, the entire composition of that picture’s pretty nice.) I hope he never goes back to that bowl cut, because this is too gorgeous a look for him.

    Now I’m looking forward to this drama. :D

  4. Maggie Y

    Omg… hair really does make a difference. He looks super sexy with longer hair!

  5. Carina

    WOW! O.o Tremendous difference. I saw him in ‘The Woman Who Still Wants to Marry’ and thought he was quite average-looking for KDrama standards, but this pic – I didn’t even recognize him.

    His face suddenly looks a lot more chiselled – wonder if he lost some weight.

    • 5.1 ionizable

      just what i was going to say– rather than the hair, his accentuated bone structure is what’s got me interested, haha

  6. Venus

    I think JB has a thing for guys hair lately .. :P but hey I gotta admit he looks yummyyyyyy…

  7. Kdramafan

    This kdrama is definitely on my radar for upcoming kdramas to watch too!

    @Layla KJW, just to give you a heads up before you actually move to Korea, not all korean men are endowed with such good looks. I should know, I grew up in the US, watching kdramas, then visited Korea for a month during college with 3 other girlfriends and we all got the shock of our lives. I can still remember my one friend clutching onto my arm in the middle of Myung dong saying “where are all the good looking guys!?”

    • 7.1 orangelauren

      oh this made me laugh. I think a lot of international fans will find themselves disillusioned once they visit.

      • 7.1.1 ck1Oz

        Go look at them filming then.I am quite happy fangirling at

        Hong Dae area,Yeo Eui Do, Ap Gu Jung Dong and Ap Gu Jung Dong across the street from the Galleria Mall

    • 7.2 teehee

      apgujeong/kangnam area is where all the cute boys are at! xD

    • 7.3 SteamyBun

      You guys just needed to run into some chaebols. How were you there for a month without meeting any? They’re EVERYWHERE! lol.

      • 7.3.1 müge

        as a person who wants to go korea crazily because of korean men, it has been a good advice.
        so they find all the hotties and show on screen?
        I don’t want to believe!!!!!

    • 7.4 Lenita

      you know, i’m wondering about that, cause i’ve met korean man international (i.e. not in korea), and none of them are like ones i see in dramas. thanks for clarifying (allocates money from the korea fund to the bhutan fund).

    • 7.5 maria214

      I am laughing so hard I almost fell out of the chair….but I have to agree with u guys and I was just at the Incheon International airport wonder where the good looking guys are hiding.

    • 7.6 Nikki

      HAHAHAHAH! Thanks for the laugh! Despite this warning if I ever go to South Korea I will be scanning for Lee Min Ho, Gong Yoo, and Lee Jun Ki look-a-likes. And if I ever saw one of them if real life…um…I’ll be in a chair with my head tucked down hyperventilating :)

  8. paula253

    what everyone else said. Love the new hair. Oh, and can’t wait to see the new drama. So glad it’s on KBS.

  9. hellochloe

    WOWZA. I haven’t seen him (not really) until now. He looks like a j-star suitable for jun-ai movies :D

  10. 10 pei ha

    I don’t think this is new hair. This is leftover from Kim Suru.

  11. 11 birdscout

    Double YOWSA! Enjoyed him in Sons and Woman Who Can’t…and always thought he was handsome, but here? he looks slightly melancholy and SERIOUSLY alluring. wow. This haircut totally suits him!

  12. 12 momosan

    Pencils in show on calendar. And isn’t he a handsome looking man there….

  13. 13 Robs

    Damn!!!! As I was reading, I kept scrolling back to the top to look at him over and over again!! Oh I hope he looks like that in this new drama.

  14. 14 hester

    Yay, I love his hair too! I actually really liked him in Woman Who Still Wants to Marry, but I totally didn’t recognize him until I clicked on your “bowl cut” link. lol

    I thought he was great in that, never saw Sons, although it’s on my list of when I have time. :-p If I EVEN have time for 50 eps or whatever.

    Btw, not that you need any defense JB, but hair ALWAYS has a huge effect on how attractive people are… I’m deathly afraid I’ll end up marrying a bald guy, and then I’m struck with shame over how shallow I apparently am. :-/

  15. 15 tooizzy

    All I have to say is WOW!!!!!

  16. 16 müge

    I’ve watched him first in “Woman Who Still Wants to Marry”. he seemed to me as an attractive guy there but on that photo he seems more different and attractive..
    I wish I could watch him in his new project but I’ve prejudice towards family dramas with long eps.
    so far, I only watched “smile you”

    • 16.1 pipit

      Same here. Don’t really like that kind of drama. Tried a few and don’t find them that enganging (except for pure heart of 19).

      Still don’t know about this one….

  17. 17 Jen

    Ok so I actually found him super attractive in The Woman Who Still Wants to Marry, but this is is WOW. I feel like this is a universally sexy haircut and all men should sport it. The end.

  18. 18 Ashley

    I honestly went, “Wow! He is hot! He reminds me of that guy from ‘The Woman Who Still Wants to Marry’” without realizing it was the same person. Best. Hair cut. Ever.

  19. 19 asianromance

    rather than looking like effeminate with long hair like most korean celebs, he looks even more many with his long hair. and the facial hair also helps. he looks a bit like SSH in this pic.

    (though i miss the bowl cut too…)

  20. 20 czak

    hahaha when i first saw the pic, at first glance I thought it was Jang Hyuk.. hahaha and i now most pf you know how HOT he is.. so lee PilMo, you are in the right track…
    though I was irritated by his character in Sons of Sol Pharmacy at first, he kinda grew on me toward the end. still like him from You are my destiny..

  21. 21 lessaofpern

    @ Javabeans Thank you SO much you just made my day!!! ( it was a very rough one )
    OK I’m claiming this one as mine too. His acting in Temptation of an Angel was great, but why, oh why did they have to always give him an old man haircut before? He looks 10 years younger with this cut. :D

    • 21.1 lessaofpern

      Sorry I’m too dang tired today it was Han Sang Jin in Temptation of an Angel. (He had a bowl haircut too) :P

      Lee Pil-Mo was in Women Who Still Wants To Mary (that was a great drama)

  22. 22 Steph

    That hair FTW!

  23. 23 Ani

    Didn’t even recognize him with that haircut. I’m a fan of guys with hair on their head. XD

  24. 24 Linda

    I would not have known it was him. Wow Wow Wow. I think there are alot of other guys who should follow his lead. Bangs are not always becoming. Long hair is generally really hot. Can’t wait for this drama.

  25. 25 nell123

    OMG! Who knew that the nasty Sang Woo could look so good ?!

    Great hair really does wonders for your appearance.

  26. 26 naquia

    OMO..! suddenly he’s so drool-worthy…not that funny nextdoor-guy anymore…

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