Drama Casting & News
More Moon Geun-young stills and another trailer for Alice
by | November 19, 2012 | 80 Comments

Here’s just a little bit more about Alice in Cheongdam-dong, which has been really stingy with promos and details, hasn’t it? We’ve gotten a few stills here and there and a (terrible and) terribly short first teaser, but at least the second teaser actually shows us footage from the series proper, giving us a sense of the drama’s light, comedic tone.

In the trailer below, we start off with more fairy-tale-like imagery as Moon Geun-young narrates about taking a trip down the rabbit hole and emerging in a strange land. Instead of Wonderland, it’s Cheongdam-dong with its fashionable excess and luxe lifestyle that holds her intrigued, as well as the rich and successful businessman she fixes her sights on, Park Shi-hoo. She vows with starry eyes to succeed on this turf (she’s an aspiring designer). I’m still unclear on how this all ties in to her plot to marry him, unless she equates succeed with marry. Please tell me there’s a step in between that reasoning that aren’t privy to.

In the clip, Park Shi-hoo gives a presentation and speaks disparagingly about his target market’s obsessions with materialism, spending ridiculous amounts of money and bleeding their men dry of cash to get their shopping fix: “A pathetic lot, our women.” Wow, he’s a prince, isn’t he? So not your mother’s Cinderella tale. I hope.

The stills of Moon in her school uniform come from a flashback scene to her character’s high school days. Although, as with everything about this show, we’re left with just vague descriptions and no anchoring. I’m still waiting for the moment when all of this makes sense and the drama starts to feel… well, like a real drama. Right now I feel like we’re being given random scraps from random synopses and left to fit the pieces together. Which also means that I can’t form much of an opinion on this show yet, since I feel so cut out of the loop here. Let’s just say I hope it’s good, but I’m not placing any bets.

Kim Ji-suk (I Need Romance 2012) fills out the love triangle. The drama premieres on December 1, and will air as a Saturday-Sunday drama on SBS.

Via SBS, My Daily


80 Comments from the Beanut Gallery
  1. bLARB


  2. bLARB


  3. bLARB


    • 3.1 hawaiianseoul

      . . . what did you do

    • 3.2 spoonie


    • 3.3 nomu nomu nomu

      The first time was fine… the third time is spamming

    • 3.4 lenrasoon


    • 3.5 Gustave154


  4. nomu nomu nomu

    I had come to the conclusion since the last post on Alice in Cheongdam-dong that the promo team was gonna give us squat to go by. Nothing has change now either, the plot details still sounds boring and shallow.

    So, the only way I’ll know what the heck it’s about is to try out the first episode (hmm, I wonder if that was the reason for the lack of promo details). I’ll repeat it again, I do love both the leads and thus do want this to be a success, but, I won’t stay for the long haul just for them.

    So, Alice in Cheongdam-dong.

  5. Mystisith

    I want, I need, I would die for a good rom-com these days. But, but, but… I wouldn’t bet my money on that drama either. Please show, tell me you have more in store than the Shrek cat’s eyes of MGY and the cheeky smile of PSH… That would be a bit short.

    • 5.1 YY

      I am so starved of a good rom-com…I can’t wait for this show to start. But knowing the strangeness of Kor rom-coms, we’d start off laughing and end up crying by ep 20.

      • 5.1.1 ilikemangos

        starved out of a good rom-com?
        Fear not!
        Check out King of Dramas. Pleasantly surprised by the quality of this show. It’ll make you laugh,tons.

        • DayDreamer

          I am also starved of a good rom-com and lately have only been watching more serious dramas. To name a few: Nice Guy, Arang and the Magistrate, Vampire Prosecutor. And now I’m planning on watching yet another revenge-y one starting this Wednesday. *sigh* Really need some sugar and spice and everything nice or else I’ll be living a few months of depression, heh.

          I gave episode 1 of King of Dramas a try. It looks quite interesting but I’m not sure if I want to go ahead. More than anything, the intense music makes me laugh at times. I also like the overall tone. But something holds me back. Maybe I should watch ep 2 before finally deciding.

          Anyways, this Alice drama isn’t appealing to me either. Haven’t watched much of fashion-based dramas since those never seemed to appeal to me from reading their summaries.

    • 5.2 Pinny

      *sigh of relief* I was worried he’d look like a furby in real life! But it was just *ahem* poster magic

      • 5.2.1 jєѕѕα™ 주원사랑 (@jung_kYro)

        He’s so handsome in the teaser. I can’t wait! For my love for PSH, i’ll watch this drama till its end. I believe he won’t just pick a random drama for his comeback project.

        To think, he even chose a great movie as his debut on the bigscreen.

        • houstontwin

          Why is this considered a comeback project. Wasn’t The Princess’ Man a big hit?

  6. Kirin

    This trailer gave me new hope for Moon Geun Young’s new drama. I’m crossing my fingers and I’m hoping this will be awesome. After all, we won’t know for sure it’ll be good until we see the first episode.

  7. reeen

    City Hunter had an equally weird promo strategy. Let’s hope Alice turns out to be equally awesome… although that will be hard. Given the subject of the series, I guess it might well be impossible.

    • 7.1 Do-ra-ma

      Oh man…

      I remember all of those posters for City Hunter.

    • 7.2 Jyyjc

      Funny thing was that city hunter promos gave ppl lots of ideas of what the drama could be about what with its many different concept posters. This drama however gives us nothing but a few bland and cliche plot lines heh.

  8. Piopo

    The last time i tuned into one of these design show’s it was Fashion King. you can see why i’m so hesitant to try again. I want an actual plot with characters that make sense….

    • 8.1 KFan4ever

      I understand what all are saying about the ‘fashion designer’ theme. Usually it is a pretty ‘blah’ movie when it is that type of theme.

      But who can resist watching Park Shi Hoo? He usually get’s in character and does his best in his dramas. And I love how he over exaggerates his laughs.

      Can’t wait for more of Alice….

  9. pabo ceo reom

    Perfect cast but is there even a plot (worth watching?) … I hope so. T_T

  10. 10 lenrasoon

    this terrible marketing right here.

    but i’m a Park Shi hoo fangirl so i’ll be watching this no matter what…at least the first 3 episodes, if it’s bad i’ll bounce.

    • 10.1 jomo

      Can I borrow:
      “if it’s bad i’ll bounce.”
      I like that a lot!

  11. 11 cutieblue

    So, he hates women who are all about the money and she’s just…all about the money?? Not sure where this drama is going or whether it will be worth watching at all. :/

  12. 12 kcan12

    I never really pay attention to teasers, but this one does have me really confused. Thanks for the update JB. I hope we all look back on this and laugh at the ridiculousness of the teasers while squealing over show’s awesomeness. Please show? Please?

  13. 13 canxi


    What is this show ABOUT? Gimme something solid, people.

  14. 14 kumi

    It hasn’t got me.

  15. 15 Annie

    Did anyone see the ‘news’ about T.O.P. negotiating for a role in Kim Tae Hee’s spring drama?

    I will eat my textbooks if he’s cast even as a second lead. I just can’t with this industry anymore.

    • 15.1 Annie

      OTOH, Kim Tae Hee is a rather poor actress herself, so maybe they might be a match made in heaven (or hell?). Hmm.

    • 15.2 Waeeee

      Just don’t watch the drama then, lol. The drama will probably flop and it would serve its investors/production company right for casting T.O.P. as a lead. Or maybe the production company is fully aware that this drama would be a domestic flop and that fact doesn’t even matter. I like T.O.P. and he’s got potential, but he’s so not ready for a lead role. Meh, I have a feeling this news is moot b/c I highly doubt Kim Tae Hee would be willing to work alongside T.O.P. And Kim Tae Hee is serviceable. I like her ^^ The reality is: most kdramas = eye candy. If you want to see raw, powerful acting, you can watch the latest films heralded by BIF 🙂

      And one question, if you hate kpop, why do you follow allkpop?

      • 15.2.1 Annie

        I never said I hated kpop… I’m always scouring the net for news of drama castings and someone pointed out the allkpop article, which I was told to take with a grain of salt.

      • 15.2.2 KFan4ever

        So what is BIF? You know, KTH didnt do too bad in My Princess. But she hasn’t done anything recent? She was very hateful in Stairway to Heaven.

        Plus what is the deal with Kim Tae Hee in ALLPop. Is that website all for Kim Tae Hee?

    • 15.3 Ara

      I think you need to take a deep breath… TOP being cast is hardly grounds for eating your textbooks 😉 I agree with Waeeee – this drama was probably going to be a disaster anyways and casting TOP is just par for the course as far as I’m concerned. I’ll be surprised if it isn’t a complete trainwreck.

    • 15.4 kat

      insert *youindangergurl* gif

      Seriously though, I’m surprised the Big Bang stans haven’t landed here yet.

      • 15.4.1 skelly

        And really, they would have a point. After all, if someone like Yoon for IRIS II or Chansung can be made a second lead, why not TOP as lead? After all, he has more experience than they do! I am just playing devil’s advocate, by the way. I think the whole process stinks, and you can’t kick an idol off my screen fast enough, with rare exceptions. It just annoys me so much, how they keep throwing up these guys on the screen, even when there is trainwreck after trainwreck, just because they do well at what they do, in their narrow little market niche. I wish they would all stick to CFs.

  16. 16 Syb

    (sighs) Park shi ho oppa! aaaaahhhhhhhhh can´t hardly wait…

  17. 17 Waeeee

    I had a feeling this drama was going to (pardon me) suck ever since I read the synopsis. In the history of dramadom, has there ever been a good fashion drama? Still going to watch this for Moon Geun Young and Park Shi Hoo, but I don’t know how many episodes my love for these two can carry me through. Perhaps a kind soul will upload MGY+PSH skeensheep cuts 🙂

    • 17.1 zsa

      while that’s true…like the case of ‘style’ ‘cinderella sthg…the one with yoona’ and fashion king…Baby faced beauty was quite endearing…not outright good, but heartwarming…and yes, i do worry about this drama…on the bright side, at least MGY has a decent haircut here…she was like an overfluffed puppy in ‘Marry’…

      • 17.1.1 mary

        I think of BFB too. A sweet example of a drama set in the fashion world. 🙂

        But I’m just lucky I didn’t watch Fashion King (thanks to vehement warnings by Mystisith) so I am not yet scarred by fashion-themed dramas. 😀

  18. 18 saranga

    she looks so darling in the school uniform! she’s very young looking for her age, and still fresh faced.

  19. 19 Lovebug

    Ok so I guess I will finally admit that my love Park Shi hoo (and not his lifesize cardboard cutout as the other promo suggested) will actually be in this drama afterall. I am relieved that his hair appears to be normalish in the actual video footage unlike the promo stills. I am totally fine with him playing a jerk in the begining as it means that he will have some kind of transformation into a lovesickfool (and probably a haircut midway through to mark the transition).

    So their meet cute is a car accident which is so very original!! And has not been in everyother drama ever! Sigh
    The cliche alert is already ringing which doesn’t bode well for this drama. However i still believe in Park shi hoo’s abililty to pick a drama! Good or bad I will be watching!

  20. 20 Kiara

    Ko Hyun Jung and Moon Geun-young would make a dream team mother/daughter in movie or drama. Not to mention that they both are VERY talented actors. I might die and go to heaven if it ever happens.

  21. 21 ladida

    You know, I don’t mind too much if this drama is shallow, as long as it’s cute and an easy watch. I won’t be able to forgive the Drama God’s if it’s boring.

  22. 22 Danna

    I’m a lot more optimistic ‘cuz I’m sure this show has something to it or else MGY would not pick it as her comeback drama in two especially when she has had so many offers….heck, I’d watch it even then cuz I’ve missed her a lot

  23. 23 minah

    I would sit through this drama just for Moon Geun Young and Park Shi Hoo LOL

    But still, one can hope for an engaging storyline with wonderful directing right?

  24. 24 KDrama Fan

    Thanks JB for the update.

    After seeing Park Shi-hoo in the promo and reading what his character had to say about Korean women I feel that this drama may have something to it. I like how his character says what he does but makes his money from that exact thing.

    As to MGY’s character I feel like she’s in a different world altogether. Which is probably what the writer wants but just not in the same way as I’m thinking.

  25. 25 Silverteem

    Oh man, I hope this drama is worth it’s cast’ money. C’mon Park Shi Hoo don’t disappoint, The Princess Man is a very high cliff to fall from.

  26. 26 Mic

    God bless Madagascar. I like to move it, move it…

    • 26.1 Mystisith

      Bwahahaha….. 🙂

  27. 27 Courtney

    I’m still really pumped for this drama! I mean, it could be because of the fact I’m a big fan of Park Shi Hoo and Moon Geun Young~ But also, because I haven’t watched a rom-com for a while, and now there’s a chance to watch one with actors and actresses I like!

    I’m liking the Alice in Wonderland feel their giving to it but I’m wondering if it’s gonna last once the drama starts?

    I have to admit, I was worried about the plot of the drama but the second teaser actually made me less worried.. (The first teaser was a shipwreck.)

    I hope that SBS steps up their marketing techniques! Unless this lack of anything on CDDA is part of their publicity techniques.. >< Maybe release some stills of Park Shi Hoo or PSH and MGY together?

    Anyway, can't wait for this drama to air! I have a feeling I'm gonna stick with this drama til the end 😀

  28. 28 visitor

    So they *say* it’s a rom-com, but I won’t believe it until I see it. Seems like so many alleged rom-coms are funny for a couple of episodes, then ultimately devolve into a ridiculous, over-dramatic string of misunderstandings/birth secrets/parental hissy-fits, etc.

    Or, if you’re Yoochun you get sent back in time to live out your sad lonely days with a tracksuit and a eunuch. Not much funny or romantic about that….

  29. 29 Divyrus

    Ah! I forgot how much I liked park shi hoo until I saw this teaser!

    Fingers crossed that it be good!
    I need a park shi hoo fix!! After lee min ho withdrawal symptoms!!

  30. 30 cg

    I’m waiting for the show to see whether it’s good or bad….hopefully it will be good!! 🙂

  31. 31 kilmenyanne

    Here’s hoping its just awful marketing like City Hunter. I want so much to see Moon Geun-young do something non-makjang.

  32. 32 YY

    I’ve missed PSH in modern garb since Prosecutor Princess and Family Honor – loved him in those two shows. This one I feel is going to be a good one (I am an optimist by nature) and MGY always delivers and it’d be nice to see her in a light rom-com…it was such a downer seeing her perpetually sour face in Cinderella’s Sister. I’d never put the two together but I’m looking forward to this one. I don’t know head nor tail of the story, but going by this trailer, it’s about a handsome white rabbit who meets a pretty girl one day in the forest, makes a wish in a secret garden (in the same forest), and is magically transformed into a handsome chaebol with a wicked smile and a penchant for carrot soup. Our hero Mr Rabbit (by name, not by nature) goes in search of his dream girl in the big bad city…

  33. 33 Freya

    i love how everybody predicts this drama will going to suck..i’ll still give it a try considering there are lots of dramas out there that you thought will be good but end up bad

    • 33.1 mars

      I agree. At this point all we really know is that these promos are badly put together and not much else. It’s MGY so I know she’ll rock the role, and her leading man ain’t too shabby either. So, here’s hoping!

  34. 34 Sponge

    But such good leads, i think i’ll watch it anyway cause it’ll either be fun and vapid or hopefully have some depth and interesting characters – while being fun! (i’m hoping for a prosecutor princess kind of thing, where i thought i was going into entirely sugary content when i started the drama when it actually had alot of heart q_q all my feels)

  35. 35 Laurita

    I don’t know why but I hope she will be fake Cinderella and that that car accident will be faked (since the prince doesn’t like materialistic women XD) or that he would be first to fall in love and since she is materialistic…
    I neeeeed something else but not the typical Cinderella story.

    But what’s with the Alice theme..?

  36. 36 Angua

    Seeing how skeptical everybody is about this drama I’m definitely going to watch the first few episodes. ^___^ I usually come to like the shows that nobody else wants to watch (LOL), so I think I’ll just squeeze my eyes shut and keep my fingers crossed and take a leap head first into the rabbit hole with this one. See where it takes me. 😉

  37. 37 Ellen

    Thanks. Like everyone else here, I’m totally and utterly confused at what the plot is about. I’m hoping it’s a good series because it has Park Shi Hoo and I love him. It’s probably going to be like a country girl trying to make it big in the city and they used Alice in Wonderland as an analogy to hook everyone. I’m pretty sure they will have people resembling the characters in Alice in Wonderland, but I think that’s the jist of it which to me is fine, but might sound boring to others. I’ve watched so many series’ like that that I’m fine with that storyline.

  38. 38 jєѕѕα™ 주원사랑 (@jung_kYro)

    I haven’t had a dose of rom-com for some time now. Dramaland these days have lots of makjang and sageuk.

    So, I will watch this till the end. Plus, my favorite actor, Park Shi Hoo is in it. Regardless of the story, I am excited for it. 🙂

  39. 39 Fab

    Ima gonna hop on this train wreck. Heck I even liked some parts of LTM. Bring it on.

  40. 40 houstontwin

    I really dislike fashion industry dramas. …those boring fashion shows… Designers stealing other designers ideas… Snooty rich girl vs talented spunky poor girl. Yawn!

    • 40.1 Mystisith

      You and me both. Superficial in every sense of the word. I will give show a trial period but will have no mercy.

  41. 41 Farpavilions

    Looks cute but fluffy — I want to be proven wrong but this already seems like a waste of two fine actors (and MGY’s already been down that particular rabbit hole with MMM).

    Also, gender cliches …. why is it almost always the girl who’s all bright eyed and bushy tailed and the guy who’s a knowing cynic/snark?

  42. 42 jomo

    I actually have trained myself not to watch trailers because they never give me the right feeling for the show.

    Here is hoping what they are going for is turn all the cliches on their asses (?) by using all of them.

    I don’t know anything about the writer, but we have all been well trained in what to expect from a romcom, so why not use those tricks and surprise us, writers?

    • 42.1 jomo

      Two of the writers have nothing on dwiki, but the third
      Kim Young Hyun has a string of hits:
      Tree With Deep Roots (SBS, 2011)
      Queen Seon Duk (MBC, 2009)
      H.I.T (MBC, 2007)
      Ballad Of Suh Dong (SBS, 2005)
      Smile Of Spring Day (MBC, 2005)
      Dae Jang Geum (MBC, 2003)
      Legend (SBS, 2001)
      Advocate (MBC, 1998)

      Is she a script doctor, by any chance?

  43. 43 tistheseason

    somehow this reminds me of disney movies, like UP. The trailer sure made it like some awesome fun, adventurous, kiddy movie and I just ended up crying so much the first 10min of the movie. I’m not saying this drama will be like that, but I’d like to see more in the trailers, unless the show’s intention is to purposely have a zero-plot trailers before it actually airs. That actually kinda spurs my interest more, but at the same time, it’s sort of making viewers wary.
    December is going to be a fun-filled month. *crosses fingers*

  44. 44 Lilly

    Whatever their scheme is I hope it works.

  45. 45 5yntifik

    But why is the promo song Afro Circus from the Madagascar movie? I just find that a tad hilarious

    • 45.1 Jumbalaya

      same thoughts…

  46. 46 Jumbalaya

    ..circus afro? I cant take this seriously because of circus afro…

  47. 47 subject

    Another drama about poor girl clinging the dream about rich guy? Aren’t they tired of recycling over and over again the same cliches? Suprise me! He will fall in love with her, right?

    I’m So not going to waste my time on this. I hate weekend dramas and even Moon Geun-young can’t pull me in.

    • 47.1 jang

      you should probably write your own script and try sending it to the drama gods. Maybe you can surprise them and then surprise us… Gosh…

    • 47.2 gaeran.mari

      IKR enough of these cliches already,is it that hard to come up with an original storyline?I hope this drama isn’t worse than MSOAN though or I’ll feel really bad for MGY.

  48. 48 Syrena

    This should be good!

    Looking forward to watching it come December 🙂

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