Things are certainly lookin’ up for underdog success story Ad Genius Lee Tae-baek. Jin Gu (26 Years) has confirmed that he’ll play the lead, and Park Ha-sun (High Kick 3) has signed on to co-star. All I can say is, thank goodness she’s doing this instead of Gangnam Style. Han Chae-young (A Man Called God) has also joined the cast, along with cuddly ajusshi Go Chang-seok (Gone With the Wind).
The KBS Monday-Tuesday drama will be 16 episodes, and will be helmed by a relatively new team, with a head writer and PD who have only been secondaries on other dramas and films. The drama promises to be a warm uplifting success story about Lee Tae-baek, a man who comes to Seoul from the country with nothing but a high school diploma and a dream. He’ll go from handing out ads in the streets to fulfilling his dream as an art director and ad man.
Park Ha-sun plays the heroine, Baek Ji-yoon, a copywriter intern at the ad company that’ll be at the center of the story. She’s sincere and hardworking, and her journey will parallel the hero’s as they fight for their jobs every step of the way. Han Chae-young plays Go Ari, an executive at the company who sacrificed her past and her love to get to the top, and is described as a harsh realist. Go Chang-seok plays the CEO of a tiny ad company, described as a corner store compared to the giant conglomerates. He’ll be a key player in changing Lee Tae-baek’s fate.
The “genius” in the title is apparently not going to be used in the traditional sense of a person born with genius ability, but more to convey the idea that a man’s hard work and effort will give him a second life, where he’s reborn as a genius. O-kay. Here’s a better thought… you could not use the word genius and use a better word that means what you want it to mean. Just a suggestion. I suppose I should just be happy that he’s not another dramaland genius. So far, it sounds like it could be a nice little underdog workplace drama with a touch of romance and some feel-good character moments, if done right.
Ad Genius Lee Tae-baek follows School 2013, and the premiere is TBD based on School’s pending extension.
Via SBS E!
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