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[PPL Round-up] Drink me, charge me

It’s finally time for the next PPL round-up! In this installment we take a look at the PPL from the last three months (or so) of drama-watching, and chat about the product placement that we noticed, liked, or that made us want to pull our hair out. In the last round-up we had vacuum cleaners up the wahzoo, some of the best instant coffee PPL ever, and the return of the sandwich-pushing green menace. What’s new in PPL since then? Let’s take a quick survey.

 
Even assassins and fangirls get thirsty

Product: Ades Almond Milk (by Coca Cola)
Saturation: 7/10
Desirability: I’ll happily consume this, especially if it comes from Jang Ki-yong’s fridge

Nothing says cold-blooded assassin like an ice cold bottle of almond milk, right? In Kill It, Soo-hyun (Jang Ki-yong), his handler, his love interest/childhood friend, and the teen he took under his wing all regularly shared and enjoyed a nice individually-sized bottle of almond milk.

The first time I saw this beverage (especially in Kill It of all shows), I was completely amused. What a nice change from the energy drinks and teas that we’re so used to seeing — and I mean, how delightful to have shower-fresh, wet-haired Jang Ki-yong enjoying some almond milk in his batcave?

Turns out he’s not the only one that relaxes as home with a cold one — Ryan Gold (Kim Jae-wook) of Her Private Life also enjoyed some in his gallery-like home while stirring up mischief on Shi-an is My Life. But then again, he wasn’t the only one. Everyone from our curator (Park Min-young) with a double life to her sorta brother (Ahn Bo-hyun) enjoyed this beverage as well. Best consumed while stressed and/or contemplating something important, and often suggested as a breakfast substitute. I don’t know how that’s possible without getting hangry, but there it is.

 
Mate your cellphones to show you care

Product: Samsung Power Share charging feature
Saturation: 6/10
Desirability: I like the concept, but I have questions

Next up is Samsung’s cool new (ish?) charging feature, where you set your beloved device to Power Share mode and share your juice with another phone, just by placing them on top of each other. It’s neat and it’s convenient, but did Samsung ever think about the loneliness this feature can elicit? When set up as drama PPL, it’s always couples that are “coupling” their phones and sharing a charge with each other.

We saw it in the closing picnic of happiness in That Psychometric Guy, and we saw it in Her Private Life with our fake-dating power couple. But what happens when Kim Jae-wook or Jinyoung are not at your side with a fully-charged phone to help save the day? #marketingfail

 
Watch my watch

Product: Samsung smart watch; Rosemont anything
Saturation: 5/10
Desirability: Meh

Whether you are going for a run to clear your head of murder, mayhem, and psychometric guys like Shin Ye-eun — or if you just need to doll up to see your idol with the proper level of accessorizing — the watch PPL is aplenty.

From Park Min-young’s carefully selected Rosemont watch from her treasure trove, to Shin Ye-eun’s generous demonstration of how her smart watch helps her get the most out of her run… well, if you’re a watch person this PPL might excite you. I’m not, so I merely chuckled and wondered how much a Rosemont watch actually costs.

 
Coffee is always a good idea

Product: Maxim Gold and Maxim Kanu
Saturation: 9/10
Desirability: Always. Want. Coffee.

It wouldn’t be a proper PPL article if we didn’t talk coffee. Instant or mix coffee PPL is some of the greatest and most omnipresent PPL of all, and recent dramas are no exception. Maxim leads the way once again (though Ediya Coffee is all over One Spring Night), and usually it’s Maxim Gold, with the adorable yellow cups that accompany all preparations thereof.

Park Min-young prepared coffee several times throughout Her Private Life, painstakingly showing us what coffee it was (as if all the yellow wasn’t enough of an earmark). Maxim Gold was also a favorite in the prosecution office in Kill It. In fact, while writing this article I finally realized the purpose of Ji Il-joo’s role in the drama: to handle the Maxim product placement.

Maxim also had a big hand in The Secret Life of My Secretary, when Gal-hee (Jin Ki-joo) is role-playing Veronica Park and dreams about having people shine her shoes and mix her instant coffee for her. As for the assassins of dramaland, they seems to prefer Maxim Kanu instead.

 
Honorable mentions

I haven’t seen bbq Olive Chicken around in dramaland very much of late, but it made a convenient appearance in One Spring Night. Ji-ho (Jung Hae-in) goes out with one of his friends, and they chat over chi-maek. The opportunity to talk about how good the chicken is, and what a great livelihood it would be, is not missed. But, overall, this was pretty subtle compared to shoving them in the nearest Subway. Thank you, Director-nim.

The most well-embedded PPL of this quarter probably goes to Her Private Life and their Canon PPL. For a drama about a sasaeng fan and her fangirling ways, seeing her excited over getting the latest Canon camera model was pretty seamless. You go, show! (Sure, she also randomly vacuums with her PPL Dyson, but we’ll leave that one alone for now.)

Lastly, we have our recent cosmetics PPL, and in this round-up it’s mostly what I call emotional expression through cosmetics.

The sunscreen of lies: Gal-hee prepares to role-play Veronica Park in The Secret Life of My Secretary and applies some expensive sunscreen (Anessa is a much-loved Japanese sunscreen that runs about $40 a bottle). This one got a chuckle out of me for its loudness.

The skincare ritual of contemplation: Jung-in (Han Ji-min) does her nightly routine with a full run of the Donginbi skincare line, lost in thought over her conflicted attraction to Ji-ho. And is then caught texting him. This PPL wasn’t exactly subtle, but skincare as a time of reflection — and a peek into how Han Ji-min takes care of her gorgeous skin — made this a win for me.

PPL comes in all shapes, sizes, and forms, and picking it apart never gets old — at least for me! Sometimes it affects me like Pavlov’s dogs (give me coffee! give me almond milk!) and sometimes it just leaves me shrugging.

The above product placement moments don’t represent all of the recent PPL moments, but these were the ones that stood out to me. Have you enjoyed any recent PPL that I didn’t cover here? Maybe it made you cringe, maybe it made you eye-roll — or maybe it made you pause your drama to do some quick online shopping. Regardless, recent PPL has surely reminded us of one important thing: always take the time to smell the coffee.

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I love you @missvictrix but I’m disappointed you didn’t mention the “Encounter” PPLs with park bo gum when you brought up drinks. That one was one of the least subtle PPL I have ever seen. It’s almost like they get A+ for being so bad. So bad it’s good. Yes i did rewind.

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(I just reread my comment and it in inadvertently sounded passive-aggressive when i was trying to be funny. Oh gosh forgive me!)

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Fear not, Gummie and his tea were definitely in the first PPL piece we did! http://www.dramabeans.com/2018/12/ppl-the-good-the-bad-and-the-ugly/ *finger heart*

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omo Im sorry for forgetting. Worse thing is I loved the first article. Time sure flies. (also one of my favorite DB writers commenting made my day :D)

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The phone-on-phone charging was also in Master of the House, on the JYP episode. It might be a cool feature, but I'm not sharing my charge with anyone!

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and in My fellow citizens, too.

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HAHAHAHA my EXACT thought.

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Although it isn't new, I remember a lot of those strange jelly supplements. I don't think they were the typical ginseng. I seem to remember it in an office scene of Her Private life. It is such obvious product placement that it is amusing.

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Are you talking about the ones in the small tube-like packaging that you roll up to eat/drink? I always see those supplements in dramas, but I have yet to try one. I am apprehensively curious about them.

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Lol I want to try myself. I actually was just looking some up a couple days ago. I wanted to check if the Korean super market here in NYC sold them.

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Yeah, it sort of looks like it squeezes out into a jelly or fruit roll up. I will look for them when I go to Korea and report back ^^

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Is it the box with something inside Deok-Me said it was "only for women"?
I really couldn't say what it was...

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Yes, that is exactly the scene. I have seen the product in a couple of other shows, but that is the most recent sighting.

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I haven’t seen this product in person, but it’s likely an herbal supplement with dang quai

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Oh, thank you, I must Google it. I have no idea what we are talking about...

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With the almond milk I only roll my eyes if they take a drink and that is breakfast.
In One Spring Night it is actually refreshing to see her really slather it on her face. Usually the actress puts a drop on her palms and pats it on the very sides of her face...and done. Also, often wearing a full face of makeup.

I always want the coffee.

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Am I the only one who gets confused with the water ppl thingy? Like they say the product is water but it is not. Is that a culture thing?

Also those ginseng in packs that are often seen in weekend dramas deserves an honorable mention but I honestly don't know what it does to your body.

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Do you mean that colorful bottles (I think it reads ToReTa)? I have my doubts, too. Is it water or not?

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I believe it is not pure water? It has some sort of yellowish color. Maybe tea?

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water not water lol Toreta is kinda like Pocari Sweat/Gatorade type sports drink so it's not water. And one of the other "waters" we see a lot is the W tea that came out on Encounter. That's also just tea, not water.

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They call it water but it is not water that I just can't help but be confused HAHA

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Obviously all Samsung phones should come with Lee Ahn so everyone has someone to share their phone charge with 💚

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As a photographer I have to give a shout out to the Canon ppl in Her Private Life. Legit my thought when I saw her use a 5D in the first episode was "I'm surprised she isn't using Canons new mirrorless cameras." & then bam, a couple of episodes later she got one Lmao. Smooth setup.

Also I have to give a shout out to the king; Subways. When it randomly popped up in like episode 6 or 7 in One Spring Night I laughed out loud, because I really thought I finally escaped it.

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Was it Subway PPL in One Spring Night? I think it was Quiznos.. they have same green color.

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Lol, you are right, it was in fact Quiznos. I remember only because I said to myself, at least it isn't that disgusting Subway.

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Not sure of your location, but where I live the Subway generally offers fresh baked breads, fresh vegetables, tomatoes, olives, cheeses and other choices. It would be hard to consider it disgusting when all the ingredients are fresh and chosen by the customer. Oh, and a variety of differently prepared meats. Although, I must admit, I haven't been to a Subway in a few years and it easily could have changed the menu since then. So it "could" be disgusting, but the last I knew of Subway, it was far more fresh and natural than almost all other fast foods around town. There didn't seem to be any "processing" going on that turned the natural foods into something not recognized as food. So I'm a little curious that you say that. Maybe I should check out the Subway these days and see what's going on.

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I've always found Subway disgusting, every single one i've been in(in multiple states) has a very distinct unpleassnt smell, at one point(maybe not now, I haven't researched) all their "chicken" was soy based. When I say soy based chicken I mean 30% of the "chicken" wasn't chicken.

https://www.npr.org/sections/thetwo-way/2017/03/01/517920680/dna-tests-find-subway-chicken-only-50-percent-meat-canadian-media-reports.

It may be delicious where you are, but I've never been in a subway where everything was fresh. I usually just ended up buying the cookies.

Sorry, for the long winded explanation, lol, hope this answers my disgust for you.😊

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@kafiyah Bello Oh my! I see what you are saying. Which reminded me of an article in the local newspaper a couple years ago. (and surprises me that I defended Subway a few minutes ago---- how short the memory is...) I searched for something about it on Google to send to you. Luckily, I didn't send the one with photos as it was truly gross. BUT a local politician wanted to buy the 2 Subways in town and this incident happened just before he put in a bid to buy. I've always wondered if there might have been a connection as the politician bought the Subways very inexpensively. https://www.cbsnews.com/news/dead-mouse-found-in-subway-sandwich-in-oregon/

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Omg @zzthorn, I just reread my last sentence. I meant my disgust at subway and not you, lol. But mice in food, very disgusting, so subway is always a no for me.

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I can't even walk down the same side of the street as a Subway because of the smell. I think it's disgusting too. Fast food is fast food. Subway's no more or less healthy than the other alternatives like Macca's.

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@Kafiyah Bello don't worry, I knew what you meant!. :-)

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@halfmoon

Oh yeah, Macca's is McDonalds. Sorry for doing the Aussie.

On average. Subway sandwiches have about the same calories as a McDonald's burger (maybe slightly less but only slightly). The idea that Subway is 'healthy' is entirely advertising. Fast food is fast food generally speaking.

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I also find Subway disgusting @kafiyah-bello. Overly processed bread and cheese and fatty and oily dressings and goodness only knows what the meat quality is like *shudders*
I was put off NZ's typical fast food chains years ago, and my time in the States just solidified that.
My body has like... an actual reaction to fast food now. It can't process it. It goes right through me and I get stomach aches.
I can't even do popcorn chicken from KFC now. It makes me feel gross.
Cheap pizza and too much soft drink does the same thing (although the latter is because I'm hypersensitive to caffeine as well)
The only thing I will dare eat in a pinch is the chicken wrap from Maccas (ehhh @leetennant), and of course soft serve ice cream.
But I generally just try to avoid it. It wouldn't matter where I was.

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@sicarius, you and me both. I haven't done most fast food in years. I do some of the chicken joints, and a local pizza chain, but honestly I'd rather just pay the money for expensive food, so I do. lmao (I promise I am not bougie)

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@kafiyah-bello
If I buy takeaway, I also buy the expensive stuff. If that makes us bougie, then it makes us bougie.
I also refuse to waste my time on bad coffee and cheap wine.
Also, fast food? Not that cheap overall.

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@leetennant @kafiyah-bello
I'd much rather get Thai or Japanese than any other kind of takeaway also.
And if I do need cheap food that's fast? There is always the magic of Shin Ramyun.
And I'm with you on the wine 100% lol

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My mistake. Those ads must have trained me so well that now I recognize every sandwich place as subways lol

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oh come on @missvictrix, an assassin can be lactose intolerant too you know~ lol
Another one that keeps on appearing is that red ginseng tube. Like, I feel every kdrama household has that in their fridge
I usually don't mind much, laugh at it and make a sarcastic comment during it oh-so-not-subtle close up scene

I embarrassed myself when I was in Korea a few months back. We were at gs25 when I saw maxim and to my horror, I actually squee, pointed at rows of maxim coffee and telling my friends, look, it is maxim guys!! the part-timer was having a hard time keeping his face straight~ their top master latte is not bad though

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The amount of time I saw handheld vacuum being used in kdrama made me convinced that's how people clean in Seoul. It's only after sometime I know about PPL (I can be so slow sometime :))

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SKY Castle’s coffee maker PPL looks like a must have coffee maker in the kitchen and I don’t drink coffee 🙃

The skin care PPL reminded me of this web drama I watched. He was flirting with her, pinching her cheeks then she suddenly popped up a face mask bag blatantly promoting how awesome it was! In the middle of flirting alright! 😂😂 PPL at its finest. I’ll try to see if I can find that web drama...

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I think I watched that one too, is 29gram?

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I finally found it! It was this https://youtu.be/MQLMvZvKGpw?t=398 😂

I remember starting 29gram, but I don't think I've finished it.

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Wow, now that definitely falls in the US TV commercial category! BTW I no longer watch US TV because the commercial time was starting to be longer than the actual program. I sincerely hope K-drama PPL do not reach that stage.

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Yes there are some channels I do not watch because the adverts come on every 15 minutes!
I dont notice the kdrama adverts as much because a lot of them have those adverts cut out.

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I havent watched this webdrama , ill check it out.
29gram was good, I'm a fan of song ji hyo so maybe I'm a bit biased!

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Thanks I’ll try to check out 29 grams again!

This webdrama wasn’t really that spectacular, all i remember from this drama was that it had one of the realistic kiss scenes 😅 that’s why it took me quite a while to find this again.

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Maybe it was just me but I felt like the PPL in Abyss was super duper obvious. It’s much subtler in other dramas. Maybe it’s because them zoom in on the products too much???

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I was thinking about Abyss too. I had to cringe for the nth time when they drink that water? Idk if that is water. But had to roll my eyes when go se yeon (park bo young) said she's thirsty and cha min (ahn hyo seop) gave her that bottled water. Blatant PPL. Like this drama was only made for product endorsements.

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Whenever this drink does ppl, it is super obvious. I think they pay more than others. It’s a sports drink that tastes nasty (to me at least). Unlike coffees, it’s not a natural drama character so the ppl always feels “in your face”

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The only Kdramas that I've finished/am currently watching are "Pretty Noona..." and "One Spring Night"
The PPL for both dramas are hardly even there-- or maybe I'm just blind??? LOL-- the only ones I remember from "Pretty Noona..." was the soju & beer everyone drank (and there was A LOT... Everyone, except for Joon Hee, drank like a sailor in this drama), the Italian restaurant that the OTP always ate at, the 1 time they chose to eat at Subway, and the coffee franchise place that they use as the background as Jin Ah's job place.
As for "One Spring Night", the only explicit PPL that I remember is the one time they decided to have Quiznos for lunch (or was it dinner???) LOL Again, call me blind or call me numb from all the PPL that I don't even notice it anymore XD

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Oh!!! ALMOST FORGOT!!!!

"One Spring Night" --- dinosaur stickers ;)

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Ediya Coffee too. You can see it on the cups like when her sister and Ki Seok meet or they went to the Ediya Coffee Lab where there was the jazz concert. But I think it's pretty discreet.

I think the fact Jin Ah worked in a franchise was really good in Pretty Noona. Because I didn't see as a PPL more like the environment.

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Hahaha See?? I keep missing the PPL, even though it seems like it's RIGHT THERE, because it's actually pretty discreet in "One Spring Night", compared to other dramas, especially dramas on the Big 3 networks (SBS, MBC, KBS).

Yea! I also saw it more as the background/environment of the drama itself, and not necessarily as PPL. Another setup like this is of Soon Shin working at a restaurant in the Kdrama, "You're the Best, Lee Soon Shin" (2013, starring IU & Jo Jung Suk)

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Actually for those who live in Korea Ediya PPL seems VERY loud

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I think in Pretty noona there were sunglasses (jin-ah and her collagues went to buy them... I found the scene very strange at time, I didn't know about PPL) and lipstick.

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Oh right.... It was an entire thing of straight up PPL because they were in the actual store of the product 🤦🏻‍♀️ I remember because it was the scene where I took a screenshot of Son Ye Jin and thought, “Wow!!! Even from the eyes of another girl (me), she’s actually so pretty!!”

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NH bank!!!
What is even more amazing is that they were also doing a PPL in Secret Love affair! (* JHI is the brand ambassador, so must have been there in pretty noona as well) seems like they love Ann Pan Soek!

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Currently watching One Spring Night. I could see me and my friends have a meal at bbq Olive Chicken diner then hangout at Ediya for a cup of brew. It looks like a cozy place. This show is too realistic even the PPLs don’t look out of place to me. LOL

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I've seen these chips that looks like dinosaur nails claws and I would really really really like one of those. It was in HPL.

And their instant coffee. I want.

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I remember that there was a few PPL with weird looking coffee maker for pods, it looked like to glass globes, latest sighting in "My Fellow Citizen".

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Abyss had a long sequence about that coffee maker.

Btw, Abyss may have been a mediocre drama, but I believe it made a lot more money than most tvN dramas. The budget was low but the PPL piled up. The many times the leads whipped out Dyson vacuums. A long scene about making coffee for each other. Even Se Yeon’s murder scene featured Cuckoo’s $200+ water dispenser.

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I wonder if there is specific job title connected with this, and if they have fixed salary or get bonuses by numbers.

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Job in which aspect? There’s probably advertising agencies that connect dramas (or any sort of media) with product companies. The ppl scenes are often written by the screenwriter’s assistants.

Also, besides PPL, there’s sponsorships that gets thrown into dramas. These props (mostly fashion items and cosmetics) usually come with the actors and won’t get to show it’s logo, but will be known through SNS peddling. Like, Lovely-Lonely apparel by No-Hant (a brand owned by Yoo Ah In)

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I thought that every producing house has his own staff responsible for hauling PPL offers.

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I think HPL and LIABB had it too.

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I liked the way they showed it in LIABB. There was a refreshment bar in the company, people came, sat around and talked to each other during their breaks. But in RoS just the fact of YIN standing prettily and making coffee shouts ppl.

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Sorry I meant Reach of Sincerety not HPL.

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Where is ramen?

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Doesn't matter how poor you are in dramaland...you will have the latest samsung phone and take amazing shots with it lol!

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I always wondered why no other phones are shown with the exception of iphones here and there. Then I went to korea and a local guy I was talking to asked me what brand my phone was (I was complaining that there are no cute phone cases for non samsung/apple phones). I showed him my phone and said it is a Oneplus. He said: never heard of it. ahahahah

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Well Samsung is a Korean company, so it's probably hard to get other phones into that market.

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I know but he did not even know about OnePlus at all. It's the 5th manufacturer worldwide. But I guess Korea in this sense only knows Samsung. It was just funny to me.

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Hmmm, I've never heard of Oneplus either, lol. Which company makes it?

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@Kafiyah Bello: the company is OnePlus Ltd. It is a Chinese company. I think Samsung makes the screens for them as well (just like for apple). https://in.mashable.com/tech/3003/oneplus-is-now-the-fifth-largest-premium-smartphone-brand-in-the-world

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@tesshan, thanks, the more you know.

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When I was a KDrama noob, I thought if a character was so poor, she or he could have a midrange model of the same brand. Flagship models for a character that’s struggling financially did not look realistic to me.

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If I can give an award to writers, will give it to beautiful world. Penultimate episode ppl when everyone was scrambling for answers keyless car key. And waikiki 2 Lee yi kyung acting out all the ppl.

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Beautiful World's car PPL was so smooth. Especially the driverless feature that fit really well with the scene where everyone rushed around to save the day.

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The keyless car in ABW was cool. I think the home room teacher texted the aunt the code to his car (or was it the other way around) so that one of them could get somewhere.

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LMAO, I did not know that was "Almond milk", I thought it was orange juice. It makes it even funnier knowing they were all refreshing themselves with what is essentially nut water(gag).

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For years I've thought those little bottles of drinks were some sort of liquid yogurt. I had no clue they were almond milk.

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Urgh was there anything else going on in her private life other than PPL? I already struggle with PMY as an actress as I find her too fake, too dolled up and just overall too much (have seen her in many dramas) but this PPL business just seals it for me. Not going to watch the drama ( already tried skimming through a few eps but nah I need to give up)

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I always liked PMY until recently and what you have said here is kind of what I am feeling lately. She seems to have lost her versatility and I don't think I would be anxious to see her in another drama either. In fact, I'm a little worried because lately I have had this "drama dump" where I just can't seem to get into many dramas. I was all excited about The Secret Life of My Secretary and then that drama just fell apart as if different writers took over mid way through and I totally lost interest and even formed a new opinion of the main male actor, who I had previously loved. The PPL is not helping bring back excitement for dramas but is seeming to make them less worthy of watching. I'm a huge kdrama fan, but lately, it's been difficult to work up any excitement for what I am seeing. In fact, I've gone back and watch older kdramas trying to get past the lack of interesting new kdramas. (Lookout, Two Weeks, Healer, Chicago Typewriter, The Smile Has Left Your Eyes and more) at least with the old kdramas the main actors aren't fresh off the "idol" assembly line relying more on the relentless support of the fan base than on talent to bring in the dollars.

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Agree agree and agree!!! I'm also in a drama slump and I can't even rewatch old dramas. I love rom coms but now that I'm older and more cynical I've noticed that most of them have the poor girl-rich guy setting which I used to overlook but not any more. I've turned to jdramas now but they're not as popular as kdramas so subtitles are not always available. 😔😔

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Me and my brother get annoyed with the Maxim ones. Whenever someone has a cup of Maxim instant coffee the cup is barely half full and sometimes only 1/4 full. Maybe it's my American idea of huge cups of coffee but why can't an instant packet fill up a full cup!?

PPL makes me laugh though. They are usually so obvious and so badly done. I'm surprised the actors don't turn to the camera and say 'Drink Ades Almond Milk' because most of the time they are to that cringe level.

I'm just glad Subway hasn't shown its ugly face lately (atleast in the dramas I've been watching). The level of cringe with the Subway PPL and the sheer AMOUNT actually caused me to stop going to Subway. Which I'm pretty sure was the opposite of what they were going for.

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Or a Ryan Gold edition to expand your choices.

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It's weird. It was meant as a reply to @raonah 's comment on Samsung charger.

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I'd definitely go for the Lee Ahn version 😍💚

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Lottes´ barley iced tea would be an even more korean choice for a serial killer. it would even feel slightly nazi.

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Maxim Gold is also used in Shopping King Louie

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Olive Chicken in Korea is very good. When we went on vacation there there's an Ahjumma restaurant that really had this delicious Olive chicken that we always went to near the guesthouse that we stayed in. it was really good and you can't find it in any country only in Korea.

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I think the best PPL is always the Dyson hoover...there is always something to hoover in dramaland.

And the weirdest one (IMHO) was in DOTS: our doctor Song explaining the steps to use some new samsung atm banking feature... 3 minutes of my life spent wondering why they added this to a drama.

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PPL in drama works...at least for me. When I went to Korea the first drink I bought was one of the popular drama drinks. Thought it was water...in reality it was sugar with some drops of water in it. ahahahah

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Honestly if I don't see the Subway, Dyson vacuum, or instant coffee and ginseng packets, I start to wonder if the drama is properly funded!

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Lol anyone not gonna mention to the good ol days of The Time I Loved You and Dramabeans' love for making fun of its excessive PPLs? XD

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