Like Park Shin-hye, Jang Geun-seok is experiencing a rise in popularity leading the drama You’re Beautiful. In fact, he’s basking in the CF offers that have been rolling in recently, thanks to the drama. He’s already been featured in numerous CFs (SK Telecom’s Samsung phone, Etude House, Black N Jean), but he adds to that with a new contract to promote coffee for Dongsuh Foods, which he adds to a growing list of communications, clothing, and food brands he will also endorse.

According to Jang’s management, he’s mulling over his options carefully: “He’s putting some effort into choosing products that match well with his personality and character in the drama and as an actor.” He’s fortunate in that he has portrayed a variety of images thus far, so he’s not necessarily locked into his trendy idol image in his current role; he recently portrayed a dangerous murder suspect in the well-received thriller Itaewon Murder Case and a genius musician in Beethoven Virus. He’s also got lingering images from his roles in Happy Life and Hwang Jini.

Via My Daily, Nanum News

 
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KBS’s warm family drama Sons of Sol Pharmacy is doing 40% ratings and has given its cast heightened profiles. For known actors like Lee Pil-mo (Dae-pung) and Han Sang-jin (Sun-pung), this means an increase in popularity and more endorsement deals. For a newbie like 22-year-old Ji Chang-wook (youngest brother Mi-pung), it means a sudden shot to stardom out of obscurity.

Now Ji Chang-wook has scored his own advertising deal, and will appear alongside Gu Hye-sun as the new brand model for Shinhan Financial Group. They recently shot a CF together playing boyfriend and girlfriend, which shows an image shift for Ji. While he currently plays the sweet, timid (and “sissy”) Mi-pung in Sol Pharmacy, his new CF image portrays him as “wolfish” and assertive.

His drama role has also led to multiple offers for follow-up projects, as well as potential CF advertising deals. Ji Chang-wook made his debut in the 2006 film Days… [데이즈] and had a role in the 2008 drama I Like You [난 네게 반했어]

Via CBS.co.kr

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Hyun Bin may be currently appearing in a dark, intense drama (Friend, Our Legend), but he takes a decidedly light-hearted approach in his latest CF.

In this new CF for restaurant franchise Outback Steakhouse, he and actress Seo Hyo-rim cozy up together but are thwarted by food (Hyun Bin moves in for a kiss but is distracted by the sight of a steak. Hehe). The CF was shot last month in Gangwondo, and began running at the start of July. (This is the third part of the CF series.)

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Soon after the pairing of top stars Won Bin and Shin Mina as a kissing couple for coffee brand Maxim, another high-profile pairing is being used to push a product: Song Seung-heon (East of Eden) and Han Ye-seul (Tazza) are showing off some affection in their new ad for LG’s Whisen air conditioner.

The article practically reads like ad copy (seriously, do these reporters just regurgitate press releases or what?), but the gist is that the commercial was recently filmed at the Yangpeyong English Village (which, you may recall, is the setting for some of the Shinhwa High School scenes from Boys Before Flowers). It features the two actors embracing affectionately and ends with a kiss (albeit only one on the forehead).

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Actors Won Bin (Mother) and Shin Mina (The Naked Kitchen) pair up — and pucker up — for their first kiss in a CF for Maxim T.O.P. brand coffee.

A brand representative explains the target demographic to be 20- and 30-something men and women, and in that spirit, they picked a pretty appropriate couple. I mean, do they make a gorgeous duo or what? (Watch a behind-the-scenes clip of the CF shoot below.)

The ad will begin airing on the major broadcast stations and cable TV on June 1.
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