Kim Tae-hee (Venus and Mars, Love Story in Harvard) is a current brand model for food company Paris Baguette, and she’s calling in family ties to get little bro Lee Wan (Boys Don’t Cry) involved for the new Christmas CF.

Both siblings expressed minor nervousness that they would come off awkward together, but were able to strike a relaxed atmosphere once filming began. The CF will start airing on television mid-month.

Via Asia Today

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With the rise in profile from her recent series The World They Live In, Seo Hyo-rim (who plays a rising starlet in the series as well) has also got a new CF contract with Amos Professional, and her new photos are as gorgeous as they are hair-raising (har, har — come on, I had to).

I’d love these shots even if I didn’t like Seo, which I do — she’s still new, but she’s got potential, which she first showed in the drama Insoon is Pretty. She hasn’t had a chance to do much in The World They Live In, but her storyline is one of the more fun ones to watch (to me). And I dig photos that look like they’re straight out of an elaborate Final Fantasy CG shot, only with interesting makeup, wacky hair, and yeah, probably some Photoshop. But cool Photoshop!

Via OSEN

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Im Soo-jung (Happiness) has a new CF out, and it prominently features a catchy jingle, the 달라송. (This is also why I should listen to the lyrics more carefully before translating: Hearing the chorus refrain the words “달라, 달라” over and over, I assumed she was saying “gimme,” as in, gimme that car. Turns out it’s singing, “I’m different.”)

In the CF (watch below the cut), which just premiered last week, Im drives around and dances to the song while promoting the i30cw, a car model for Hyundai. Well, apparently the song is a hit with viewers, and is so popular that the producers of the jingle have revealed that the song — sung by Clazziquai’s Horan and pop singer Park Ki-young — will be sold as a digital single.

Producer Park Shi-hyuk actually explained that they’d been keeping the singers’ identities a secret to cultivate interest, but those speedy netizens beat them to the punch and one-upped their own reveal.

The single goes on sale November 11.

[Read more →]

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Get ready to hear Bae Yong-joon croon for cosmetics. He unleashes his singing and guitar-playing skills for the first time on TV in a special CF for makeup company The Face Shop.

The CF commemorates the brand’s five-year anniversary, and will start airing on November 8. Bae traveled to Gangwondo last month to shoot the CF on a ranch to highlight the “natural, fresh” image the brand promotes.

Bae said of the experience, “I worried that I would look awkward singing, but the atmosphere was so nice, I was able to sing comfortably and enjoy myself.”

Oh, Korea. Only you would make a big deal about the shooting of a commercial for a cosmetic company which is celebrating its own anniversary. You’d make a CF of just about anything, won’t you?

Via E Daily

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What does winning the Olympic gold medal get a hot rising athlete? An ad campaign with a top star, of course.

“Marine boy” and two-time Olympic medalist swimmer (one gold, one silver at the Beijing Games) Park Tae-hwan is teaming up with Yoon Eun-hye to sell clothing for the apparel company Basic House. They recently coupled up to shoot photos for the winter line.

The clothing brand expressed a desire to go for high-profile stars to head their winter campaign, and I guess pairing a gold medalist with one of the most popular young actresses around oughtta achieve that nicely. (Although I don’t know why they had to give Yoon Eun-hye fake hair instead of letting her wear her own proudly. At least get good fake hair; she looks like she’s wearing a mop on her head. Or frazzled straw.)

Via Sports Chosun

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