Dramabeans » CFs

Jang Geun-seok flooded with CF offers

javabeans — Wed, 28 Oct 2009 17:20:07 +0000

Like Park Shin-hye, Jang Geun-seok is experiencing a rise in popularity leading the drama You’re Beautiful. In fact, he’s basking in the CF offers that have been rolling in recently, thanks to the drama. He’s already been featured in numerous CFs (SK Telecom’s Samsung phone, Etude House, Black N Jean), but he adds to that with a new contract to promote coffee for Dongsuh Foods, which he adds to a growing list of communications, clothing, and food brands he will also endorse.

According to Jang’s management, he’s mulling over his options carefully: “He’s putting some effort into choosing products that match well with his personality and character in the drama and as an actor.” He’s fortunate in that he has portrayed a variety of images thus far, so he’s not necessarily locked into his trendy idol image in his current role; he recently portrayed a dangerous murder suspect in the well-received thriller Itaewon Murder Case and a genius musician in Beethoven Virus. He’s also got lingering images from his roles in Happy Life and Hwang Jini.

Via My Daily, Nanum News

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Post tags: CFs, Jang Geun-seok, You're Beautiful

Another Sol Pharmacy son gains endorsement power

javabeans — Wed, 16 Sep 2009 17:38:43 +0000

KBS’s warm family drama Sons of Sol Pharmacy is doing 40% ratings and has given its cast heightened profiles. For known actors like Lee Pil-mo (Dae-pung) and Han Sang-jin (Sun-pung), this means an increase in popularity and more endorsement deals. For a newbie like 22-year-old Ji Chang-wook (youngest brother Mi-pung), it means a sudden shot to stardom out of obscurity.

Now Ji Chang-wook has scored his own advertising deal, and will appear alongside Gu Hye-sun as the new brand model for Shinhan Financial Group. They recently shot a CF together playing boyfriend and girlfriend, which shows an image shift for Ji. While he currently plays the sweet, timid (and “sissy”) Mi-pung in Sol Pharmacy, his new CF image portrays him as “wolfish” and assertive.

His drama role has also led to multiple offers for follow-up projects, as well as potential CF advertising deals. Ji Chang-wook made his debut in the 2006 film Days… [데이즈] and had a role in the 2008 drama I Like You [난 네게 반했어]

Via CBS.co.kr

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© javabeans for Dramabeans, 2009. | Permalink | 21 comments | Add to del.icio.us
Post tags: CFs, Ji Chang-wook, Sons of Sol Pharmacy House

Hyun Bin and Seo Hyo-rim kiss for Outback

javabeans — Mon, 06 Jul 2009 05:23:04 +0000

Hyun Bin may be currently appearing in a dark, intense drama (Friend, Our Legend), but he takes a decidedly light-hearted approach in his latest CF.

In this new CF for restaurant franchise Outback Steakhouse, he and actress Seo Hyo-rim cozy up together but are thwarted by food (Hyun Bin moves in for a kiss but is distracted by the sight of a steak. Hehe). The CF was shot last month in Gangwondo, and began running at the start of July. (This is the third part of the CF series.)

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Read the rest of Hyun Bin and Seo Hyo-rim kiss for Outback (156 words)

Kissing couple Song Seung-heon and Han Ye-seul

javabeans — Mon, 15 Jun 2009 12:39:10 +0000

Soon after the pairing of top stars Won Bin and Shin Mina as a kissing couple for coffee brand Maxim, another high-profile pairing is being used to push a product: Song Seung-heon (East of Eden) and Han Ye-seul (Tazza) are showing off some affection in their new ad for LG’s Whisen air conditioner.

The article practically reads like ad copy (seriously, do these reporters just regurgitate press releases or what?), but the gist is that the commercial was recently filmed at the Yangpeyong English Village (which, you may recall, is the setting for some of the Shinhwa High School scenes from Boys Before Flowers). It features the two actors embracing affectionately and ends with a kiss (albeit only one on the forehead).

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Read the rest of Kissing couple Song Seung-heon and Han Ye-seul (71 words)

© javabeans for Dramabeans, 2009. | Permalink | 19 comments | Add to del.icio.us
Post tags: CFs, Han Ye-seul, Song Seung-heon

Shin Mina and Won Bin kiss for coffee

javabeans — Mon, 01 Jun 2009 01:56:05 +0000

Actors Won Bin (Mother) and Shin Mina (The Naked Kitchen) pair up — and pucker up — for their first kiss in a CF for Maxim T.O.P. brand coffee.

A brand representative explains the target demographic to be 20- and 30-something men and women, and in that spirit, they picked a pretty appropriate couple. I mean, do they make a gorgeous duo or what? (Watch a behind-the-scenes clip of the CF shoot below.)

The ad will begin airing on the major broadcast stations and cable TV on June 1.
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Read the rest of Shin Mina and Won Bin kiss for coffee (133 words)

Lee Min-ho gets his groove on for Cass

javabeans — Tue, 07 Apr 2009 16:36:02 +0000

Ha, beer brand Cass is really milking it, aren’t they?

Check out Lee Min-ho’s latest video — a “behind-the-scenes” look at dance rehearsal, which was most likely leaked to drum up press for his upcoming CF featuring Jessica Gomez.

Recall that Cass is taking an ambitious approach in hopes of creating a CF sensation like the one that featured “Anymotion” stars Hyori and Eric (and for which Lee Min-ho is releasing a digital single). Not sure if they’ll succeed with that — after all, Hyori and Eric were both already famous pop stars and known for their dancing chops at the time of Anycall/Anymotion. But it’s okay, I’ll watch Lee Min-ho dance around and do his sexy thang any day.

Via My Daily

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Etude House’s new face Lee Min-ho

javabeans — Mon, 23 Mar 2009 03:25:38 +0000

Lee Min-ho takes on yet another endorsement deal to join the others on his ever-growing list: brand model for cosmetics line Etude House. (He adds this to all the jeans, apparel, food, beverage, and cell phone advertisement deals he’s racked up since the start of Boys Before Flowers a mere two months ago.)

As a brand targeting the youth market, Etude House formerly featured young stars like Jang Geun-seok (Beethoven Virus) and Go Ara (Who Are You); here in these newly shot ads, Lee Min-ho promotes the line alongside 20-year-old actress Park Shin-hye (Radish Kimchee, Goong S) — who, by the way, was a strong contender for the role of Jan-di before it went to eventual pick Gu Hye-sun.

Via Joy News

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© javabeans for Dramabeans, 2009. | Permalink | 71 comments | Add to del.icio.us
Post tags: CFs, Lee Min-ho, Park Shin-hye