Posts Tagged ‘CFs’

Celebrity News
Lee Da-hae extends role as kimchi girl
by | August 9, 2008 | 8 Comments
Looks like Lee Da-hae has done so well hawking the Samsung-brand Hauzen kimchi refrigerator that they’re extending her contract with her another year, bringing her total time serving as brand model to three years. As the face of Hauzen, she has capitalized on her cute, lively image, popularized the “asahk song” (asahk being the crunchy... More »
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Chungmuro/Film
Summer Days “crosses over” into more branded entertainment
by | July 16, 2008 | 23 Comments
Yeah, I knew that would get your attention. (The photo, I mean.) Cast and crew gathered on July 15 for the press conference and screening of Summer Days. They’re calling this one a “crossover” film, but it’s not so much a film as it is yet more branded entertainment. They’re starting the branding with the... More »
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Celebrity News
Won Bin back onscreen
by | June 23, 2008 | 29 Comments
It probably isn’t the comeback you were all hoping for, but Won Bin is back on screens hawking coffee for Maxim T.O.P. Parent company Dongseo Foods explains picking him for his post-military masculine image, which suits the brand’s concept of appealing to late-twenties, early-thirties coffee enthusiasts who can appreciate the “unique aroma” and “special qualities”... More »
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Celebrity News
Shampoo ad + fake hair = Irony?
by | March 23, 2008 | 33 Comments
Yoon Eun Hye‘s one of the most in-demand CF models working these days, and now she adds one more to the roster: she’s signed with cosmetic company Amore Pacific’s “premium Oriental-medicine shampoo” Ryeo [려/呂], which boasts restorative herbal effects from its special “patented formula” (geez, do I sound like a brainless ad shot in glossy... More »
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Celebrity News
Clean and fair Kim Myung Min
by | November 15, 2007 | 25 Comments
Like I needed another reason to like Kim Myung Min. If you asked me who my favorite Korean actors are, I’d have a hard time answering, but if you asked me who I think is the best, Kim Myung Min really flies to the top of that list. He’s equally capable of being intense (White... More »
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Celebrity News
Will Anyband succeed without Hyori?
by | November 7, 2007 | 43 Comments
  Cell phone company Anycall’s highly successful “Any” series of ads — Anystar, Anymotion, Anyclub — is out with a new project. (The “any” refers to an inclusive, “anyone can be a star!” kind of motto.) And this time, they’re doing it without the face of their three highly successful prior campaigns, poptart superstar and... More »
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Celebrity News
I draw the line at rapping
by | October 23, 2007 | 22 Comments
Left, new CF; right, as we know and love her.  One of Korea’s sweethearts and rising actress Lee Da Hae has a new CF for the kimchi refrigerator she’s promoted before. And — egads! — she raps. Normally I wouldn’t even bother commenting on an ad campaign, but such is my dismay. Just the idea... More »
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