Epik High maps the soul, redefines kpop business model

By now, I’m sure y’all have heard about Epik High’s newest album — and their new, independent business model by which they’re distributing it.
Namely, they’re opting out of the major-label system and putting out their record themselves, via their spankin’-new website mapthesoul.com and iTunes. The site’s got everything written in Korean and English, is taking overseas orders, and they’ve even got a Twitter account (mapthesoul).
This isn’t the first time a band has done something of the kind — recall Radiohead’s 2007 “In Rainbows” album, which they released online (for free! — they accepted donations but didn’t charge a set fee) — but for a Korean artist or group, it’s a bold step. I don’t think they’ll be changing the kpop landscape single-handedly, because if anything, bands like Radiohead and Epik High have something important that struggling indie newbs don’t, and that is a huge and loyal fanbase from which to draw. Naturally, this makes their jump out of the “system” into self-production easier than, say, had they attempted this as unknowns.
But the buzz and the likely success of their endeavor is promising for the future, and — as the band proclaims on their website — revolution begins with one step.
Below is a new interview from Chosun.com, which talks to Tablo about the album, the business behind the decision, his personal philosophies, and all that other good stuff.
Instead of a “Song of the Day,” here’s Epik High’s newly released “Map the Soul” MV:
Tags: Epik High, interviews, kpop, Tablo



































