Looks like buzz for the upcoming fantasy-action movie Jeon Woo Chi — starring Kang Dong-won and Im Soo-jung — is heating up. The film has just sold to nine overseas markets even before it makes its Korean premiere later this winter.

According to CJ Entertainment, Jeon Woo Chi screened a five-minute promo video at the American Film Market (”the largest motion picture trade show in the world”) on November 4. Following that, the film was sold to four European nations and five Asian and Southeast Asian countries. (Among the buyers: Germany, the Netherlands, China.) The film market is still open for another three days, however, so the number may go up. (Catch the trailer below; it looks like a hella fun ride.)

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A whole slew of (lovely!) character posters has been released for Kang Dong-won and Im Soo-jung’s upcoming fantasy-hero film Jeon Woo Chi [전우치]. Directed by Tazza’s Choi Dong-hoon, the movie has attracted buzz for its solid cast and its blockbuster-level budget of 10 billion won. The cast includes Kim Yoon-seok (The Chaser), Yoo Hae-jin (Public Enemy Returns), Yeom Jung-ah (Working Mom), and Baek Yoon-shik (the upcomingHero). (Incidentally, Im Soo-jung and Yeom Jung-ah have worked together before, with the latter playing Im’s crazy stepmother in Tale of Two Sisters.)

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On October 8, the 14th Pusan International Film Festival, or PIFF, opened in Busan. (Yes, the city takes a different official spelling than the film festival. Blame inconsistent Romanization.)

As the largest film festival in Korea, it drew a large list of attendees, as you can see from the long list of red-carpet walkers. It was definitely a star-studded opening night, and even included one familiar Hollywood face (Josh Hartnett).

This year’s PIFF features its largest lineup to date, screening 355 films from 70 countries, and closes on the 16th.

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Actress Im Soo-jung (Happiness, I’m a Cyborg But It’s Okay) has just wrapped filming on a Thai short film at the end of August, called Phuket.

The plot of Phuket features the movie star playing a movie star; her “Jin” character is a famous Korean actress who grows tired of her life and heads for a vacation in search of rest; she makes for Phuket, a place that holds fond memories of her youth. There, she happens to strike up a friendship with an ordinary, middle-aged hotel limousine driver. Her co-star is veteran Thai actor Sorapong Chatree.

Directing the short is Thai filmmaker Aditya Assarat, whose previous short films (Motorcycle, Waiting, Wonderful Town) have won various awards. He said of Im Soo-jung, “She’s an actress I really wanted to work with, who is very introspective and rich in sensitivity. I have seen all of Im Soo-jung’s films, and she has a magical sort of acting ability that is natural and also draws you in powerfully.”

Phuket will screen at this year’s Pusan International Film Festival in October. Im Soo-jung, meanwhile, has another film scheduled for release later this year, Jeon Woo Chi co-starring Kang Dong-won.

Via E Daily

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Im Soo-jung (Happiness) has a new CF out, and it prominently features a catchy jingle, the 달라송. (This is also why I should listen to the lyrics more carefully before translating: Hearing the chorus refrain the words “달라, 달라” over and over, I assumed she was saying “gimme,” as in, gimme that car. Turns out it’s singing, “I’m different.”)

In the CF (watch below the cut), which just premiered last week, Im drives around and dances to the song while promoting the i30cw, a car model for Hyundai. Well, apparently the song is a hit with viewers, and is so popular that the producers of the jingle have revealed that the song — sung by Clazziquai’s Horan and pop singer Park Ki-young — will be sold as a digital single.

Producer Park Shi-hyuk actually explained that they’d been keeping the singers’ identities a secret to cultivate interest, but those speedy netizens beat them to the punch and one-upped their own reveal.

The single goes on sale November 11.

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