Mucha Jewelry red carpet

The event that took place on December 8 at Seoul’s Villa De Bailey sure was a mouthful to say: 2008 Mucha Jewelry Charity Bazaar and Korean Jewelry Awards.
While “Korean jewelry award” sounds rather strange, the event was designed to allow celebs to donate pieces of their own jewelry for a good cause. Stars walked a red carpet and posed with their jewelry, watched as a jewelry show was put on, then put their items up for auction. Proceeds generated will go toward aiding the elderly.
You know, we (as in, common folks and the netizenery) tend to view celeb charity events through a lens of cynicism, but this seems like a pretty good idea, actually. A star can donate a piece of jewelry s/he no longer cares for and get some positive publicity out of it, while the auction aspect capitalizes on the star affiliation to bolster prices. Money goes to a good cause, and we have a win-win.
Tags: fashion, good deeds, Han Hyo-joo, Kang Sung-yeon, Kim Sung-soo, Lee Beom-soo, Oh Ji-ho, Sohn Ye-jin


































