On October 8, the 14th Pusan International Film Festival, or PIFF, opened in Busan. (Yes, the city takes a different official spelling than the film festival. Blame inconsistent Romanization.)

As the largest film festival in Korea, it drew a large list of attendees, as you can see from the long list of red-carpet walkers. It was definitely a star-studded opening night, and even included one familiar Hollywood face (Josh Hartnett).

This year’s PIFF features its largest lineup to date, screening 355 films from 70 countries, and closes on the 16th.

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Speaking of Korean stars in America, Kim Yunjin, of the U.S. television series Lost, was appointed goodwill ambassador for the Korea Content Agency on May 7.

The agency held its opening ceremony in Seoul at the Culture Contents Center and operates with the goal of promoting Korean entertainment (films, music, animation, games) to a worldwide audience. Thus, they selected Kim as an actor who has made her name known to an international audience through her role in Lost.

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