MBC hosted its awards ceremony for the 2008 Acting Awards on December 30. Let me first reiterate that I think these end-of-year broadcast-station awards are mostly meaningless. That said, this year’s Daesangs were TOTAL WEAKSAUCE, MBC. Top honor (the “Daesang” grand prize) went to…

Oh, you mean it was split this year? Between Beethoven Virus’s much-lauded epitome of awesomeness, Kim Myung-min, and East of Eden’s overblown and overrated Song Seung-heon?? I mean, I could understand going for the sentimental vote and awarding deceased Choi Jin-shil (she got a lifetime achievement instead), but Song Seung-heon winning acting awards is in itself a joke.

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Choi Su-jong of “Dae Jo Young,” Kim Haneul of “On Air”

Nominees are out for the 2008 Korea Drama Festival awards, and the list is rather ho-hum. For example, the nominees for Best Drama are: Legend (MBC), Mom’s Dead Upset (KBS), Dae Jo Young (KBS), and Gourmet (SBS).

At first I was disappointed in the list of nominees, but then I thought back to the year and realized it’s just been a ho-hum year for dramas overall. Although, if we’re nominating Legend for Best Drama, which premiered over a year ago in September 2007, surely there are other series that have been overlooked.

The Korean Drama Festival runs from November 1 through 5 in Jinju; see the nominee list beyond the jump.

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Hong Gil Dong is performing decently well in the ratings — it’s not soaring, but holding steady in its initial 15% range against the hit medical drama New Heart, which has risen with its latest episode to break the 30% mark. (Their third rival barely compares; Bulhandang [Con Man] is struggling, having sunk to nearly half its initial viewership of 9.8% to 5.5%. In fact, most press refers to the Wednesday-Thursday ratings battle as a two-way competition, leaving Bulhandang out of the equation.)

15% ratings doesn’t make the series a runaway hit, but it’s respectable, given that the numbers have stayed relatively constant throughout its run. New Heart (MBC) has the added benefit of having premiered a few weeks prior to the other two series; Hong Gil Dong (KBS2) and Bulhandang (SBS) began their runs on the same day.

Newsen reports that Hong Gil Dong is further winning audiences through its repeat broadcasts; the latest ratings numbers released by TNS Media Korea show Hong Gil Dong recording as high as 7.6% for its latest (the 14th) episode rerun. Naturally, the other series are also airing repeats, but TNS points out that Bulhandang trails there also, by a solid 2% margin.

New Heart, Bulhandang

Via Newsen, IS Plus

SONG OF THE DAY

New Heart OST – “Monologue” by Monday Kiz [ zShare download ]

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