Failed dramas still result in high star price tags

Bad Love, Rivals
Perhaps as a corollary to this discussion of why ratings are important, for better or for worse (usually for worse), here’s an article that discusses one such ramification: actors who come attached with high price tags that the drama then is unable to recoup when a drama flops in the ratings.
(One thing to note: Despite the high numbers listed, Korean actors find most of their paychecks going to management companies, as actress Choi Jin-shil recently gained attention for mentioning. In the U.S., agents are only allowed to take 10% — though more fees get siphoned off to managers, publicists, lawyers, and the like — but that percentage is much higher for Korean celebs.)
Even if a drama flops, stars’ asking prices continue to soar. It’s not as though market theory applies, and those prices keep rising, defying logic. Even when a drama meets with crushing failure, hurting the production company behind it, a star’s fee still climbs.
This year saw many dramas that failed to draw in good results or produce high ratings, such as the dramas Single Papa in Love, Bad Love, Rivals, Three Dads, One Mom, Who Are You?, Spotlight, I Love You, Robbers, and many others. …
SONG OF THE DAY
Rivals OST – “지켜줄게” (I’ll protect you) by Lee Shin-sung [ Download ]
More disappointing dramas with highly paid actors >>
Tags: Bad Love, Bulhandang/Robbers, drama production, drama ratings, Park Shin-yang, War of Money

























































