I draw the line at rapping
Left, new CF; right, as we know and love her.
One of Korea’s sweethearts and rising actress Lee Da Hae has a new CF for the kimchi refrigerator she’s promoted before. And — egads! — she raps.
Normally I wouldn’t even bother commenting on an ad campaign, but such is my dismay. Just the idea of Lee Da Hae rapping is enough to make me shudder in embarrassment (for her, not for self) because nobody — except maybe Song Hye Gyo, or Kim Tae Hee — seems more ill-suited to a rap than Lee Da Hae. And yes, I understand it’s not a real rap, that it’s a gimmick and meant to be jokey. But some jokes are better left not made, no?
Plus, these stills from the CF show her — a young twenty-three! — looking like some weird time-traveled 1950s hausfrau misguidedly trying to be modern. It’s like telling June Cleaver to dress like Beyonce and this was the best she could do with nothing but peter pan collars and high-waisted pleated bottoms at her disposal.
SONG OF THE DAY
Innovator – “Time Travel” [ zShare download ]
I’m sure there are some who find it cute, but I find it awkward and frumpy. It’s too bad, because her previous CF for the same ad campaign (she sang in that one, and danced in another; this rap song rounds out the “series”) was cute and saucy. Remember that?
It’s just ’cause she’s normally so pretty…