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Rain expands his brand to a luxury cafe

Singer-actor (-model-entrepreneur-businessman) Rain is adding yet another title to his string of multihyphenates: Café owner.

A space was bought last year in the upscale Cheongdamdong neighborhood and is located in a shopping district; the soon-to-be “luxury cafe” takes up approximately 1024 square meters and occupies two stories. Not content to merely own and operate the place, Rain also wants to design his café himself, and is currently meeting with interior designers to prepare the space for opening.

Rain released his fifth album, “Rainism,” last year and is currently still at work promoting it. He plans to embark on an Asia tour sometime after March, after which his Hollywood film Ninja Assassin releases.

Yeesh. Cafés, entertainment companies, clothing lines, albums, movies, soundtracks, ad contracts, concert tours… At this point I think Rain must think he’s superhuman. Or maybe he IS superhuman. But it makes me wonder if the guy is freaked out merely by the prospect of soothing, lonely silence.

Via Hankook Ilbo

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Man, there he goes again. Forget all those other jobs; I really like Rain as an actor.

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Lol how I love him. I think he is just bored. He is like testing all areas. :D

It's kind of cute although a bit suffocating 'cuz if the guy can do almost everything that an entertainer can do... I wonder how he will be if he is a boyfriend...or say a husband. Must he want to give birth too?

:D

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i guess he has so much money he does not know what to do with it...
or maybe he just want a rebound, like if sthg fail, it'd have sthg else to rely on ....
but it is dumb in that economy, let's just hope that one succeeds...
good luck

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He works too much.
But I prefer that then a crappy english film.

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what's with this guy.

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Perhaps Rain was inspired by Yonsama.

Has he moved in on the kimchi market yet?

Seriously, is it so hard to get rich solely by acting or singing these days that stars gotta get their fingers into everything? They seem to be paid so much for CFs alone.

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actually, i think he's a smart cookie for keeping his eggs in a whole bunch of different baskets...it's a clever business principle :)

they say you can never have too much money...i totally agree!

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I like Rain. Maybe he has to keep himself busy or else he will feel lazy or bored. He's a hard worker and I like that about him. I wish him luck on everything he does and touches.

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Young and filthy rich..daymnn..! Another Yonsama in the making..

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XDDD i'm amused by the thought that he's like a kid in a candy store that needs to taste everything....except he's doing it with all the jobs out there XDD

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Rain is very good in investing his hard earned money. putting up a business is an excellent idea. especially during this crisis. it is not everyday that he is famous, his CDs will sell and concert tickets will be sold out.let us just hope that he will become successful in his business venture. remember, he is helping other people to have jobs.good luck Rain-from a big fan from the Philippines

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I think what you said about him being incredibley scared of the "soothing, lonely silence" is sooooo dead on. I feel like I've heard all this news abotu were Rain started to get where he was and what his fears are. He can't sit still, because if he does he'll miss the plane and the world will go on without him.

Still, if he isn't bad at quad/hexa-multi tasking, why not?

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Wang Ja Coffee anyone?

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Recession aint a thing hunh rain? Seriously, i think the fear of 2 years in obligatory service is weighing on his mind, and he wants to be as famous as possible before being forced into obscurity. Just a guess but it will be his tun soon won't it?

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I think what he's doing is a smart move. Most singers/entertainers only have a career until 30 in Asia. The restaurant business is not dependant on his looks or age. Many jocks for example invest in other business because their careers are usually limited to their physical ability.

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The more I look at him I realize... he's pretty ugly. And i don't mean that as an oxymoron. Like pretty stupid, he's pretty ugly.

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yumi-chan: Aren't there a lot of crappy Asian films too?

I'm actually not looking forward to his Ninja Assassin movie. I'm a little bit wary of these South Korean megastars viewing the American entertainment industry just as the next stepping stone in their journey to conquer the world. I'd be much more encouraged about his prospects if he had begun his foray into Hollywood films with a supporting role like Lee Byung-heon (whose American debut I'm looking forward to much more) in order to gain credibility before advancing, instead of headlining a movie right off the bat. But who knows? Maybe it'll be amazing...all I know is that this movie is produced by the Wachowski brothers, who delivered that pile of crap known as Speed Racer, so I'm not too optimistic.

By the way, why are all these South Korean actors playing, like, ninjas? Lee Byung-heon, Rain, AND Jang Dong-gun (in Laundry Warrior) are all playing some type of Asian warrior. Jeon Ji-hyun (in Blood the Last Vampire) and Park Joon-hyung (in Dragonball Evolution) are also in what sound like stereotypically Asian roles/films. Sorry, but it's hard for me to believe Hollywood STILL typecasts Asian actors to this degree. Wouldn't it be better to just not cross over at all or to at least wait until a worthy role presents itself? I certainly hope some of these crossover roles are going to be more nuanced and impressive than what I'm expecting, but as I said, I don't think it looks too promising.

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@ #2 ROFL, he probably will. It's his party and getting the bank to lend you money, when your Rain is not a problem. A lot of American stars do it, the clothing line, the restaurants, the movies, etc . . .

I mean the richest individuals in Korea are not singers, their business men. With the last names Lee, Chung or Shin.

@ #18 the Wachowski Brothers also brought you a little known film called the Matrix. There's also Dance of the Dragon starring Jang Hyuk (I don't believe theirs one ninjas in the whole movie).

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Yeah..this is what we call investing..I think he's smart..hey you'll never know how your luck is going to be! better invest while you still have the chance, be rich, and retire while you're still young, enjoy the short life to the fullest! ^^

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"jack of all trades. master of none" . spot. on.

and why does it have to be a "luxury" cafe? a family or economy one won't do?

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dude, he's like the entertainer version of the overachiever. need to pad those resumes to get into harvard...erm, i mean hollywood.

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is it only me or Rain in that pic looks like he's done something very very naughty and hasn't been caught yet? Cos seriously, he gives off the "oh-you've-no-idea-what-i've-just-done" vibe.

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add another thing in his resume... lee da hae's manager.

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LOL I know exactly what he's doing hes not inspired by yonsama hes pretty much trying to be the next Korean P-diddy or whatever diddy wants to be called now, because P-diddy used to be a rapper then he turned manager person ( have u guys really not seen the endless making the band shows? ) He has a clothing line Sean john which is rains six to five P-diddy had that massive billboard in New York has been in movies and was in a bunch of commercials remember those burgerking commercials and diddy (whatever his name is) has a string of "luxury restaurants" around the US called Justin's. Its a smart move cuz diddys rolling in money but still I think Rains a semi workaholic haha whatever floats his boat Rains a definite opportunist and as people said before these investments are probably going to pay off in the long run when he doesn't have the looks to get him by, at this rate i don't think he'll ever retire if he did it seems like he'll have invested in so much once he retires the world entertainment clothing and dining industry will all collapse lol

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I was watching Rainism and suddenly remember about this dramabeans article.
There's another thing that I have in mind about Rain and his entrepreneurship... I think he's also being wise and think ahead of his future. He is turning 28 next year... I think that age ring a bell to Korean actors/entertainers... yes... military service!

dramabeans,this is my first post here, I've been loving your writing since 2007

ps;Yes, I am a die-hard Rain fans --- really cool with all your Rain's article :)

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yes i really like him as an actor! i just hope he's not spreading himself too thin with all the things he wants to take up.. hoping for more "RAIN" this year!

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I LOVE RAIIIIIIIIIIIIIIINNNNN....

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i heard that rain is ready to inaugurate the ''luxury cafe''.somebody wants coffee?here we go:) (전 그 비가 '럭셔리 카페'를 열다 준비가 들었어요. 사람이 커피를 원한다? 간다 :))

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