Sol Pharmacy son Lee Pil-mo enjoys sharp rise in popularity
Lee Pil-mo is currently hamming it up — and turning on the waterworks — in KBS’s Sons of Sol Pharmacy, and receiving great response for his portrayal of the loud, boyish, impossible but charming second son Dae-pung. (There has been some grumbling about his tendency to exaggerate, but I think it’s outweighed by the positive reaction. For the record, I agree that he exaggerates excessively but also find him endearing, and he has also done well expressing his recent, more serious side.)
The entire cast is enjoying heightened popularity with the drama’s over-35% ratings, but 33-year-old Lee Pil-mo is one of the most prominent. His situation reminds me somewhat of Yoon Sang-hyun’s during Queen of Housewives, actually, and like Yoon, Lee Pil-mo has gained a lot of endorsement power. In the space of the past year alone, he has doubled his CF asking price.
Most recently, he has become the official brand rep for fast-food company Lotteria. According to his management, he has received many CF offers, and was chosen for this latest one based on the friendly image he conveys through his Sol Pharmacy role. He shot the CF on August 25, which will begin running in September.
And the Sol Pharmacy-related successes continue…