Rating:
Average user rating 3.2
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Playful Kiss ratings round two: 3.7%

I know some viewers were holding out for a marked improvement in Playful Kiss‘s numbers given its surprisingly poor start yesterday, but alas, it was not to be. Episode 2 didn’t fare much better, following Episode 1’s 3.5% rating with a 3.7%.

Competitor drama Baker King Kim Tak-gu hit yet another series high at 45%, while My Girlfriend Is a Gumiho held firm with 12%.

Most of you probably don’t care about ratings numbers, and I don’t use them to gauge a show’s quality. These days there are other ways to catch dramas, such as rebroadcasts and online, and no doubt younger audiences gravitate toward those alternative methods. Still, the ratings are important in determining ad revenues, and that, as we know, can be significant. Heck, the current union strike is happening because these companies have no money to pay their actors because they’re spending more than they’re making. There are other residual benefits as well, with high-rated hits bringing in more CF opportunities for its cast. (Expect to see a LOT of Baker King‘s Yoon Shi-yoon in the near future!)

For its own sake, I hope Playful Kiss can hang in there until Baker King wraps. True, its successor, Rain‘s Runaway, may also provide competition, but at least they’ll be on more level playing ground. And there’s always the export market.

Via Asiae

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Too bad, even though I haven't seen the first two episodes, I like the storyline. Let's hope Korean audiences give it a chance! :)

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Honestly I love hyunjoong in the drama he definitely improve on acting but the girl JSM she needs to put in some admiration for him in her eyes .I think the co stars are cold to each other. Their chemistry is zilch. But the 2nd ep is good. The makeup artist should change. But Khj's acting is definitely better than BOF. it's the girl who has no charisma what so ever .

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Yeah, He's really lively in WE GOT MARRIED!
JoongBo love forever!

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Yup guys watch it and don't go by ratings it's picking up I agree Khj can actually act

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Kim Hyun joong can be really charismatic and show some expression (love/hate/humor) only with his Wife Hwangbo Hyejung you guys have to watch it to know him . He is hilarious and gorgeous on we got married show. Love his sense of humor just watch it guys

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Is he married?

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Some say he is married to her for reals but I don't know the. Kcelebs may be he is married to her

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He's not married.the 'wife' here refers to an actress from a variety show that he was casted with in 'we got married'. In the variety show, man and woman are paired up and tasked for audience amusement purposes.

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married?what?already!whos the wife?never heard of her!

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No KHJ is not married it's only a reality show when 2 celebs act as if they are married.

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Married really? Aww no married he looks young who is the lucky lady

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Hwangbo someone but she looks good

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WE NEVER KNOW...SOME SAY HE IS MARRIED TO HER .......ESPECIALLY THE KPOP INSIDERS............SOME SAY OTHERWISE.............. EITHER WAYS IT SHOULDN'T MATTER

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married? isnt he like 22 or sumthin

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I read he is really married to her .......they saw them together etc etc.......rumor spreads

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LOL rumours... not really reliable, but that being said I wouldn't mind it if they really were, they were an adorable couple on WGM. ssangchu couple ftw!

@louse, he's not twenty-two, he was twenty-two when he did WGM, he is now around 24/25.

hahaha, it's kind of funny how talking about his acting led to his civil state and his age...

I haven't watched drama even though I really want to, I've marathoned the Taiwanese version with Joe Chen and Ariel Lin just recently (ISWAK and TKA) and I fell in love with Joe and Ariel, they had a lot of chemistry, however there were many flaws, mainly the whole genius vs. remedial student superiority complex, and just how obsessed the girl was for the guy, her life just revolved around him... but I guess there are girls like that, who don't really have any other desire to be anything other than housewives, actually the guy tried to make her more independent, so that was cute, but i digress.

What I hope for PK is not to try to be the same (however the hair is done very similar to Ariel Lin's ) I want them to change it and make it their own. I want to see a new kind of Kotoko, a new kind of Naoki. I don't want KHJ to end up being compared to others, but be able to stand on his own with a character that he interprets uniquely. that's my wish for PK, I hope that it can come true. I don't care about the ratings, I've never really been a fan of ratings as BKTG is the highest rating drama, but I can't really get into it, it's not that interesting to me, so ratings don't influence my likes or dislikes.

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he is married!!!!!!!!!!

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that's true. You can see the other side of KHJ in we got married, I usually skip the episode and jumps to the episode where hwangbo and KHJ appears. I had so much fun watching those 2.. hehe

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Is he really married ................lucky .......he is cute............just saw his wife hwangbo she is pretty too......

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For the last time, He is NOT married! BUT he had a fake wife at one reality show called "We Got Married". Indeed, HJ and HB had a lot of chemistry and HJ's witty and 4D personality was shown through the show. With Hwang Bo, He was nothing like Ji Hoo or Baek So Joong. he was a lot more cheerful and funnier in WGM but in a 4D way.

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no wonder he doesnt kiss his onscreen leads properly.........his wife must threaten him.........if he kissed others........im curious about his wife though

off to watch WGM wiyh KHJ and wife bye~~~~~~~~~

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whats with the baker king thing....ahjummas and ahjussis watching it

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lol...very true indeed...ahjummas n ahjussis are jealous of my joong :P

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I'm only 22 and I'm watching it, so it's not just an ajumma/ajusshi drama. :) It's surprisingly addictive, actually, once you get past the first few episodes. Plus, I have a soft spot for the "evil" second lead, although I'm still iffy on his actual acting abilities.

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i agree with u..love baker kim takgu.it just only for ahjussi and ahjumma.i'm just 23 and i watch baker kim takgu

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I'm pretty glad that the show is bombing actually. See it as cleaning house, getting rid of the mediocrity. Crappy source makes a crappy drama. I hope it continues to falter just out of simple spite.

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Wow.

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shocked as well by this comment.

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Honestly, I despise the source material as well. That said, I don't think it is impossible for them to rise above the material.

I also don't think that the actors, production workers, and everyone else who has worked very hard on this project deserves such ill will.

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wow despise is such a harsh word to use in this context

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Why? What's wrong with despising a piece of fiction? I think the manga is insulting, regressive, and - dare I say it - sexist. I felt the same about the Japanese and particularly the Taiwanese drama versions as well. You don't have to agree, but as far as I'm concerned, "despise" is not too harsh a word.

This drama is a different thing from the source manga and the other drama adaptations, and perhaps it has been updated for 2010. I haven't watched it yet, so I cannot say whether I like it.

I can say, however, that I hope for the best for the people who have worked very hard on it.

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I get what you mean by sexist. I feel like that too with Boys Over Flowers. It's like the universe revolves around the male characters and the female characters work themselves to death to get accepted.

I've just finished watching Itazura na Kiss anime.. I started off liking the romance but by the final episode, I've blacklisted Irie Naoki as a mean guy whom I can never ever like. I even wonder whether Kotoko is a masochist and relishes all the hardships she has to go through to be with the guy.

Anyway.. I hope the drama does well as they've all worked so hard at it. Can't do much about the source material.. but I hope Baek Seung Jo can be someone I can like.. at least a bit.. by the time the drama ends.

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As most stories are, they're a product of their times. But we have to remember Itazura na Kiss was one of the earliest manga of this genre, and it set the trend for succeeding manga that came out (if you've seen the earlier ones, they're even "worse" than InK in terms of what you despise). Most shojo manga now have similar themes (though I'm not saying all shojo manga followed in the footsteps of Kotoko-Irie), and I'll wager you'll hate most of them too. It's not praise-worthy, but what you don't like in this story is pretty much very common in Japanese shojo manga. You can hate on it as much as you want, but it's there, and it's not going to change anytime soon.

Anyway, hope PK ratings improve, though if it's really well executed, it won't matter to us netizens since we'll like it anyway.

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@Liesel I agree. Most of the shojo mangas are down right sexist .. Despite the fact we are living in 2010, their portrayal are based on something at the early part of 20th century.. None the less there are some occasional gems out there. May I suggest a manga called "Basara" aka "legend of basara" .. It's very dark and at times disturbing but it's beautifully written and consistent (if you can get past vol. 5). If you don't mind looking beyond the surface this is an excellent manga worth your time.

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Please keep being bitter.
It's quite amusing actually.

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(stares)................How bummed. O__o

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Wow that's harsh! I dont want this series to fail out of spite, however I do believe that there are too many idols in CF and dramas these days.

Just likewhat I said in my previous post I am also kind of glad that viewers finally dont just gobble up everything that these idols do. I remember during Rain, Yoon Eun Hye, Eugene, Jung Ryeo Won and Sung Yuri’s time when it was way harder to become a singer-turned actor and respectable ones at that…they really worked hard to earn it. I feel the new generation of idols also have to pay their dues just like their seniors.

Nowadays, it seems any idols with good looks can just become actors so easily. They are in absolute everything in an excessive level too.

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I propose it's the Queen Mother of Shills like 10Asia, that draws up lengthy interviews of pontificating on such ludicrous topics like the deeper meanings of Life as Idol-turned-Actor, turned CF-spokesperson-turned-(inter)National Icon, that should share some blame.

These idols are at the very infancy of their careers, but 10Asia and their ilk dress it all up with wordplay so clever it's lame, in a rush to legitimize them. Yes, there's nothing wrong with telling the public about your products and services - how else will clueless sheeple know what to think/buy?! - but making claims beyond the scope of your actual offer, just starts to plant something virulent in the culture of the industry. You start building house of cards, for instance...

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this is quiet laughable. woke up on the wrong side of the bed, eh?

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I just finished watching episode 2 and really hope the ratings pick up. Please, please, please DRAMA GODS! I implore thee!

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im with you in praying to the DRAMA GODS, that playful kiss could pick up the pace.

episode 2 is not that bad. seen few scenes for episode 3 and kinda seeing new developments. keeping my fingers crossed that im right!

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Although I spent most of episode 1 cringing and wondering if it would ever get better and if they were ruining the original story, episode 2 was pretty decent. It's still pretty close to the original, but it FEELS Korean, which helps a lot. It does have a very Goong-esque vibe, though.

Also, I have to say it--I kind of love Kim Hyun-joong in this role. Either he's gotten much better at acting or this role suits him more (or both!), but I actually enjoyed watching him. (Although I might be blinded by my love for his character, so..)

Plus, Jung So-min is ADORABLE. She may be dumb, but she's not too irritating, and I find her hilariously cute.

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Which is a roundabout way of saying that I don't think this show is nearly as bad as its ratings imply. The first episode was awful, yes, but if it continues improving like it did for the second episode, it might turn out to be surprisingly decent. :)

I do hope they change some things from the original, though.. I'd hate for it to stay too close. :/ Surprise me!

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I agree, JSM is adorable in her role. So far I thought she has been able to hit the right note of being dumb without overcompensating by being too cute. In the Taiwanese version, Ariel Lin was a pain to watch precisely because the extent to which she carried all of the exaggerated traits of the manga character did not transfer well on screen.

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I actually liked Ariel for the most part, but I also expect more ridiculousness from my Taiwanese dramas than I do from my Korean dramas. I prefer Kdramas because they tend to be more subtle (usually), which is why I'm hoping that the Korean production team doesn't copy everything from the Taiwanese version.. The original was so exaggerated. :/ (I've never seen the Japanese version, so I can't comment on it.)

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the ratings are just sad. i have only seen the first episode but honestly, it was so long and i understand why the ratings were so low. the beginning with the whole fantasy took forever to start the story and the entire time i was like, when will she give him the letter. khj, its early to tell but i hope his acting improved. they weren't better in playful kiss in the 1st ep. episode 2, from the preview, seems interesting. hopefully, it will speed up a bit. im just so used to ISWAK that i was just waiting for her to give the note since that was the first scene in ISWAK. there are just too many fantasies, its like, get on with the love story and the main leads, they do not seem to have such a great chemistry where you just fall in love with them and that could be the problem. audiences are probably not attracted to the lead couple which is a turn off to not watch the drama.

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I watched the first episode yesterday and it felt like it was 3 hours long. Just painful. Hopefully, it'll improve but honestly, in this case, there's a reason for the 3% ratings.

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I totally agree with you. It feels like going through a boring history class at the middle of the day. Ugh! I haven't watch episode 2 but I hope it's not as bad as the 1st one... and thinking "I should wait for Javabeans recap before starting ep2"

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I have a feeling Javabeans is not going to recap this one ;)

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yea I know what you mean. I couldn't get past the first 20 minutes. The entire beginning sequence could've been shortened to 20 seconds... but they wanted to drag it out. The pace of whatever I watched felt soooo long. Felt like because they were so desperately trying to be trendy/anime/funny, they focused their attention so much on the little "funny" things, it felt very very odd.

Though, I have to say, the female lead is much more tolerable than Ariel Lin. But I know a ton of people loved her, so that's just me.

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You made it five minutes longer than I did. I kept waiting for something to happen. Anything. Besides kicking a soda machine, that is.

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it's really surprising. the taiwanese version is HUGE, and you'd think a young korean audience would eat this stuff up, especially considering how popular hyunjoong is, and with the goong vibes and how popular THAT was. i wonder what's turning people off.

imo one factor could be that there's a sudden burst of REALLY good dramas, or dramas that a lot of people want to see, and this is just one too many to keep up with. do online views count towards ratings? maybe they should introduce a system like BBC's iPlayer, etc, where people can watch online through the broadcaster's own website, and then that can count towards ratings.

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But if you look at the lineup for Wed and Thursday, Playful Kiss is competing with strong contenders. Playful Kiss is still relatively new.

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awww. hope it starts to do well soon!

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its a little sad but the first 2 episodes weren't good..it has no appeal, at least not for me, and the lead is a horrible actor

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this is soo not good to kjh. his acting has always been in question, so this might give another reason for antis. but sorry to say, being a fan of both itazurana kiss n iswak, i am a bit skeptical towards this drams (bof anyone?)

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Funny how two of the most anticipated "idol" dramas bomb terribly in ratings. Maybe they're just slowly building an audience. Then again, I'm not not watching either one of them, just reading recaps. I don't care too much.

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sungkyunkwan scandal is really great, actually. the plot is engaging, the characters sparkle, and there's a chemistry between the leads. i think the acting is better than expected for an idol drama. the episode ratings (although still not too good) were better than playful kiss. think it's just facing tough competition.

you guys should take a look at skk scandal--english subs are out on viikii and dramabeans has recapped the first two episodes. i'm hooked on it already. frankly, i think kim hyun-joong's acting is painful to watch, so i probably won't be following playful kiss.

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remember it was just from an online poll and we all know how polls work. only the younger generation are obsessed with those polls and of course even the international fans of dbsk and ss501 helped in voting so the poll doesn't reflect the majority of the viewers in korea.

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This probably cost A LOT less to make than Goong (elaborate set pieces and location shoots) and Tamra (ditto).

I wish eps 1-2 could have been combined, too much filler in ep 1. Wish the ratings could pick up little by little, it's cute and decently acted and directed.

I'll keep watching and enjoying the little chirps of happiness Ha Ni brings to my heart with her adorable cheerful and spritely ways.

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Yes, that's the spirit! Press on Playful Kiss!

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I really think 2010 is Yoon Si Yoon's year. Finishing High Kick Through The Roof, Gosa 2, and Kim Tak Goo. The dude is on fire.

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I agree with you. But I think the star (who shined the most) from that show would have to be the young actor plays KTG.

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i also adore that young KTG, yoon si yoon is good but definitely the young KTG is better.

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Oh yea, I really feel ya! ^____^

This amazing actor Yoon Si Yoon is finally becoming an golden king of his best top drama this 2010, of course!

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TNS:
Nationwide: 48.4% (1st)
Seoul: 47.2% (1st)

BK will probably hit 50% for the last 4 episodes. YSY daebak!

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I heard the download ratings were really high though, which makes sense. This drama has more of a idol-esque feel, which means lots of interest from international korean entertainment fans. Since those fans are often fans of the idol-ness, you know.

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Downloading torrent sites(kr) that I go to, most of the sites; gumiho is currently most downloading drama than follow Kim Tak Gu and Playful Kiss on Wed&Thurs. From one of the torrent site- Gumiho E8:5632, Kimtakgu E26:2858,PK E2:2430.

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Yoon Shi-Yoon!!! He already has 2 pretty big CF deals - one for cellphones with T-ara, and one with Jung Yong Hwa for a clothing line. Let's just say I save almost all of the photos from those shoots *swoon* Seeing a lot more of him (and Yonghwa) is fine by me!

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Watched episode 2, enjoyed it.
Cannot wait for episode 3 & 4! Seems too far away!
It's moving at quite a nice pace.

To be honest, I'm not expecting anything "spectacular". (well... 'cept for the next episode to come out!)

And I can't say much for the other 2 dramas (Baker King and Gumiho), because I haven't gone around to watching them.

But, seriously... bluntly saying, there is no competition. Assuming that Baker King is pretty much at it's climax and is wrapping up--you think their % will just disappear? It's already an "established" drama. C'mon.

I have nothing much to say for Gumiho though. Has yet to catch my attention.

I heard though, that Playful Kiss is getting a very hot response ONLINE, but I'm too lazy to get that article right now.

Anyways, Playful Kiss HWAITING~~~~

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LOL are you serious. the first episode of Playful Kiss has nothing on the first episode of Gumiho. seriously, if you ever watched the first episode of Gumiho, it's a roller coaster ride compared to the boring abomination that is Kiss' fist ep.

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Hm... I would like to ask you to please not generalize.

I watched the first two episodes of Gumiho and never again tried re-watching it. There was just too much overacting from some of the actors and all they seem to talk about was meat.

But then I sat with my nieces and watched episodes 1 and 2 of Playfull Kiss and actually enjoyed it. Like I said on a previous post, I am not familiar with the cast aside from Kang Nam Kil but I thought the youngsters' acting was decent enough.

I don't understand why, but it seems to me that a lot of people are jumping on the hate bandwagon. There are people (kids most likely) on other sites who say they hate the series but haven't even checked it out yet.

I don't know. I honestly though it was entertaining and something that would actually appeal to kids and teens, which could explain why it has such high download rates. After all, kids these days don't sit in front of the TV to wait for their favorite drama to air. They watch it whenever they want on their computers instead.

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I never even said Playful Kiss had ANYTHING on Gumiho. Maybe if you took the time to actually read what I said, I clearly said that I haven't gone around to watching Gumiho. I simply stated that it has yet to catch MY attention. Please reread what I said carefully.

Tone down the bashing my friend. No need to get "offended" over nothing.

With that being said, everyone has their own opinion and preference.

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Regardless, I am still curious and I will still watch it and read racaps from JB and girlfriday.

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Ok, I was one of the people who criticized the first episode for its long imagination sequences (yes, plural!), poor production quality, mediocre acting, etc. But the 2nd episode is a lot better. I do think that the comparison to BOF is misplaced. It's more similar to a less extravagant version of Goong... Hopefully, it won't head in the direction of Goong S.

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I have not watched this so cannot comment on the content. But .... they ARE starting off on an unfair footing.

Those other two dramas - Baker King, Gumiho already have their established crowd-following each week.
And right there, bye goes a hefty percentage of faithful viewers already, who cannot explore any new drama in that time slot.

That beginning of ISWAK is so forgettably draggy and uneventful (I would never ever have stayed to the end at all, if I hadn't jumped in at the wayyy more interesting middle) ...
So maybe it's too early to say?

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Remember when MGIAG aired Baker King is already hitting the 40% mark but they still got 10%+ in the first episode. So I think it still depends with the promotion of the story of the drama(if it'll attract some audience) plus the actors and actresses themselves. KHJ and his leading lady are not on the same level compared to Lee Seung Gi and Shin Mi Nah who held their own against Baker King.

I'm really happy for the production staff and actors of Baker King, they deserve the credit and I still can't believe there are only 4 episodes left! Somehow with BK I felt that 30 episodes was really short.

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baker king hits 48%!! i wont find it weird if it hits 50% with the 4 episodes left..

i was doubtful of baker king at first..baker king made me think of yakitake japan..a kid u have warm hands and can make bread with ease..so i was not really excited to watch..but once i started watching, i was hooked!

the story is great..for guys who havent watched, u should try to watch it :P

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While my initial curiosity for this one has pretty much died, I can't belive the ratings. It's just... wow.

I think it was a bad moment to premiere, and it has nothing to do with the actual quality of the drama (3% is 0 popular interest to even care about the quality, story or whatever).

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Heh, I haven't watched the PK eps yet but I will so take this as me just rambling, but...was it only me that thought Goong was painfully slow at times? Granted, it had its moments and it was cute on occasion and overall I did like it, but considering that PK comes from the same director of Goong, were you guys expecting something different? I admit at first I had no intentions of watching PK, but then the promo pics and the teasers came out and my anticipation skyrocketed. Still, I wasn't expencting it to be...sassy and fast-paced.

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@ Sere

totally agree with u....Goong was unbearable sometimes (if not all the time)...

however,

PK is a fairly good drama and its just starting...truth be told, I'm actually anticipating next week's episodes because they never showed those for the publicity promos....

I have watched the Japanese version (which was okay) and I could barely go past the first episode of the Taiwanese version (to each his/her own), so...ratings has never influenced my intent to watch a drama...

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Yup, I had soooo many problems with ISWAK and TKA. I used the ff button a LOT and I rarely do that.Granted, the leads had chemistry, but gah! There was too much mary sueing and too many repetitive storylines.

I'm definitely watching PK as soon as the subs are out. :)

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though u can the first ep was slow wid the dream sequences...it looked really fresh. But the 2nd one is damn fast...amean whatever happened in like 5th or 6th ep of ISWAK is already over in PK...and trust me KHJ has done an amazing job...way better than BOF...do check it out. I ve seen d raw links but i am dying to see the subbed :)

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Cool! Thanks for the info! I was going to check it out anyhow, but some reviews bummed me so I wasn't exactly jumping up and down from the anticipation, you know? ^^

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The thing is though, Goong's storyline was a bit slow but it was original and...those newbie actors/actresses from Goong then, look like Best actors compared to the Playful Kiss leads now. They were a lot more fresh and a lot more natural.

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LOL wellllll, I can't say as I haven't watched PK yet and I'm a long-time YEH and JJH fan so heh, I'm biased.

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I watched the first episode and actually couldn't go through it -.- but hopefully, the 2nd is better. My Girlfriend is a gumiho def has a stronger storyline!

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Probably the ratings had more to do with the storyline than the lead actors, the acting etc. I've watched just one episode of Baker King out of curiosity because they said the ratings are excellent (it's episode 20 btw), and I think the 2 lead actors are not the handsome, sexy, very good looking actors that usually attract us to watch a drama at the first place,also the acting is not brilliant, just so so. And yet this drama has beaten other dramas which has actors with better acting like SJS, KNG, and even the more popular LSG, in ratings. So I guess the very high ratings must be because the storyline is more compelling to Korean viewers than other dramas.

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Well..i think there is a reason why it receives such low ratings. People are saying that it hits low cos it is facing KTG and Gumiho. But when Gumiho aired, KTG is already on fire and they still manage to secure at least a 10%+ and being stable despite it doesn't bloom until now. That is because the drama is good (i've watched it). If Playful kiss is really good, it might also secure itself with a minimum amount of ratings and not being so under-the-rock low.

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I just feel bad for everyone working on the drama. It must be disappointing. I hope this won't get them down! Fighting Playful Kiss!

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Hooray Hooray for THIS golden king Yoon Si Yoon! (cuz' I really love Baker King drama ssoooo far!!!)

Ouch, oh boy. I am sure that we hope that this drama will make their rating to become up for 3rd & 4th episodes.

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although i'm not a fan of KHJ as an actor i'm feeling bad for him...poor guy!!

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I never watched the first episode, but I watched the second because of this post. I have to say that it wasn't as bad as I thought it was going to be. In fact, I actually watched the entire episode ( I did fast forward the imaginary action sequence) and thought it to be *dare I say* slightly entertaining. It's probably not going to win any awards for acting (although you never know with some award shows and their unfathomable picks for best actor *cough...Song Seung Hun...Daesang*) but on pure cotton candy fluff entertainment value, it was okay. Certainly nothing to explain such low ratings. It just really sucks for them that they're up against Baker and Gumiho.
Personally, I found it more palatable than the Taiwanese version.

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@ktb:
I totally agree that PK is way more palatable than ISWAK, cuz Ariel was soooo over the top, if you can call that acting, at all!!!

& since I didn't expect much from PK's storyline..I absolutely enjoyed watching it!!!

KHJ has definitely improved..as compared to his BOF days!!! + the fact that they don't put as much make-up on him now..really more handsome, here!!!!

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i have a feelings this drama will be at low ratings forever. Next after KTG there will be more idol battle with Fugitive which rain , lee na young casted.
Kim hyun joong vs lee seung gi vs rain.

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Second episode is actually really cute, and fun to watch. The story is getting lots more interesting. Both leads did a good job. Too bad it's competing with two big dramas, which already have a fix amt of audients.

I like how the main actor portraying an ignorant, cold, but somehow hiding a caring heart deep down. I have never watch this guy before, I really don't understand why some of you are kind of harsh about the actor. I think he's able to bring out the character very well.

The girl is not so bright, but very adorable, and not as anoying as other versions; she fits perfectly for the role.

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I thought the first episode was good and the second episode to be better.

Like javabeans said, it's a time when the younger generations choose to watch dramas online and on their phones.

Ratings are just a number that don't tell how good a drama is. They're very important, but not watching a drama because the ratings are bad it's just ridiculous.

I think that KHJ's acting has improved; it isn't as bad as when he was in BoF and I can't wait to see more of him next week.

In all honesty, this drama aired at the worst time possible. It's a stiff competition with BK and My Girlfriend is Gumhiho, but if people here are die hard K Dramas fans, I think they might like the mixture of the three. The three shows offer something different to watch on Weds/Thurs... we have an ancient korean folklore with a modern twist, a show filled with delicous bread that makes you want to go find the nearest Korean bakery, and a comical young love story.

I personally watch all three and find the mix rather refreshing. I go from PK to HoiHoi couple to the Kim Tak Goo.

Despite the murderous ratings, I am going to continue to watch PK.

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I think ratings are very important not to the casual viewer but def to the actors, production team and most important to MBC and the advertisers. That's why it's talked about in media constantly about the "percentage". Lee Seung Gi's media nickname was even 70% guy for achieving 40% for SI and 30% for 1 night 2 day. And don't forget MBC likes to cancel shows prematurely if it's not performing well. Think Strike Love and Tamra.

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I said that ratings were important, but don't tell the whole story.

Prime and recent example, Personal Taste. I'm going to make this short, the only reason why that showed survived was because of the A STAR cast. The writer, PD nim, music director, totally ruined it; at least for me.

It honestly didn't deserve the 14% ratings in my opinion. It was a show with so MUCH potential, but it blew. It was only fun to watch because of the excellent acting; minus that I just wanted to throw rotten tomatoes at the finale at the writer, PDnim, and music director.

PK is just in the beginning stages, so chill and give it a chance. It's a show with lots of potential. It's got a PD nim that who is known for Goong and Return of Iljimae [which were excellent dramas], so let's have faith that he will guide the crew in the right direction.

And honestly, stop it with the hate. "Many people hate Jung SoMin and so am I? (#33)"[Save the word hate for someone that you know and are angry at and not at an actress that you haven't met. You don't like her acting, not her personally.]

She's an excellent actress who is doing a great job in the drama. Her acting in Bad Guy was iffy, but she's doing splendid in PK. She fits the role well.

I haven't seen the other versions of PK because I can't sit and read subs as I watch dramas [Yes I can understand Korean 100%]. Plus, you all are forgetting that PK is based on the comic book AND not the other remakes so it isn't fair to compare PK to the others. Scenes and the take on the story will be different from the other versions.

Everyone is entitled to their own opinion and I respect that, but honestly, can we all be mature about it instead of saying, his acting sucks and I hate her. Sucks is a verb and KHJ doesn't SUCK while he acts. If you think he so SUCKS, in what scenes does he suck? If you hate Jung SoMin so much, what has she done to you to make you hate her? [no hard feelings are intended, I know what you're trying to say. If you don't like her acting, pls explain because she is an excellent actress.]

I'm not angry, but I'm disappointed that even in the early stages that people are bashing PK. It was only two episodes! Next week is a new week. Even javebeans who isn't too keen on KHJ's acting hasn't started her bashing, but when she does, she gives examples and reasons why he is not a good actor instead of the word SUCK.

The End of my soapbox. [No offense was intended. As everyone was honest so was I. Good day.]

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Just like I expected...

This is what we can know from the beginning.

KHJ is hot but his acting is ....

Many people hate JSM and so am I. She was so typical, trying to show her stupidity with her decent acting =.=

The storyline is slow and boring...

KHJ may portray some kind of cool man but that's not enough. His face is emotionless and to me it is not cool but it's something like I-am-trying-to-be-cool

Don't blame for Barker King or Gumiho. Gumiho come out when Barker reach 40% but it is also has the rating > 10%. In my opinion Barker and Gumiho are more than worth watching than MK

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main actor can't act, sorry to say that.

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male lead is the biggest, unemotional stiff i have seen in my whole life.

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i don't really care about the rating as long as the drama is good....i just hope that the drama doesn't get cut early because of the rating

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This, in part, just goes to show that the current ratings system (in Korea and in other countries, like the US) is so very antiquated. Since I'm not too familiar with how ratings in Korea work exactly, I'll use the US as an example.

A lot of people watch television shows online through Hulu or the like, or they may watch with an OnDemand service from their cable company. Still others may download shows from supported or unsupported sites.

Starting in the fall of 2010, Nielson ratings in America *will* also track shows watched online through certain venues where the commercials aired upon first viewing are included in the online content. These will be tallied along with current Nielson family samples to generate one rating. That's a start, however, the only outlets that work with this system will be Fancast Xfinity and TV Everywhere (Time Warner). Views from sites like Hulu will *not* be included in the sample since they only show a portion of the commercial content.

That makes sense to companies buying commercial blocks with a television network because it's a near-guarantee that your product is being seen. However, to the viewer watching these shows through venues that are unsupported by the ratings system, it doesn't add up.

And it's something advertising and marketing companies *are* aware of. Which is why we may see more and more emphasis on product placement and integration within a particular show and maybe, over time, fewer actual "commercials."

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At first I worry about rating too but nothing is going to stop me from supporting Hyun-joong... That goong idea at the end is kind of a reprise but it's good....

I LOVE ITAZURA NA KISS in whateva, whicheva way it's being potrayed.

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All I can say is "WOW" - that low again?

Who can blame the audience - in episode 1 - that fantasy sequence was ridiculous - they should have tightening it and moved it along. If I knew nothing about the storyline, I would have dropped the drama all together. Even I didn't think that the TW ep 1 was that slow and I thought it was pretty slow. I think every drama gives different people a different vibe and that's why we have some many dramas and styles. I was fast forwarding like a mad man through ep 1 but I really tried to sit through it all cause I just love the storyline - "sexist" and all. Ep 2 is better but not by a lot (for me).

I really want to like the 2 leads but they haven't done it for me yet. Maybe cause everything I've read, pretty much everyone has hyped up the girl and I don't really see her as being much better than the other actresses before her. It's only the first 2 episodes, and since I love the storyline, I know I will eventually "like" the drama. Hopefully the 2 leads pick up more chemistry cause at least that will help a lot.

Good luck to all of them!

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Yeah you'rw right! I really try to like it because i loved iswak (usually i'm not into tw drama that much). I also agree on the point that the leads have no chemistry.

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I've watched both episodes and i'm disappointed. Lacking acting skills, lacking humor...lacking bits of everything. Well i felt the same about bbf.
i guess the time of high quality idol dramas like goong or coffee prince is over. Btw did they copy those teddybears from goong? Or is it the same production team?

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I loved both d eps...yday's ep was very cute...d story went on at an amazing pace...infact faster than ISWAK...loved it.
It's got itz funny moments....d cute ones are yet to come...saw d preview of 3rd ep...it looks amazing, piggyback ride, hand holding :D CANT WAIT!!!

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A representative in charge of iMBC homepages revealed, ‘The homepage for Playful Kiss received the sharpest increase of visitors compared to the other MBC programs. Aside from Korea, visitors from Japan, China, Malaysia, and South America also graced the homepage.‘
CINE21, who is in charge of online downloads, expressed, ‘After the broadcast of the first episode, the number of downloads for Playful Kiss was larger than the average downloads for Iris, which had 30% ratings. It looks like the online response is very hot.’

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first off, the source is from MBC itself...so i'll take it with a grain of salt

secondly, what's the point of comparing it to IRIS? i mean, everyone didn't download IRIS because all of them were tuning in to their TVs to watch it.

i only see this as publicity. seriously.

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really? I think foreign fans seems to love KHJ rather than Korean.

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so true

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I find this laghable that MBC is trying to cover the low DOMESTIC ratings with a high INTERNATIONAL download? Just how much of that is actually LEGAL downloads? As far as I know, it isn't FREE to download any content from MBC and very little information on how to download from its website in English, let alone in other languages. Like Javabeans, I don't care about ratings in general because it doesn't necessarily have a correlation to a dismally produced television drama. HOWEVER, it would be unfair to discount it altogether. BOF was a big ratings hit, even if I wasn't too impressed with the drama overall. And as Javabeans stated, it's the ad revenues from a popular drama series that broadcasting companies care about, so kudos to MBC for haing such a high "download" ratings, but this won't help them in their financial plight.

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I was seriously disappointed in the first episode. I was really loooking forward to it but man did they drag things out. They should have cut out the dream sequence all together!

also sadly after watching 'bad guy' I cant help but dislike the lead actress in playful kiss .

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wait is lee na young's runaway next? ahh just when i thought i could stop watching so many airing dramas all at once...
i think i might have to let it go, that or sungkyunkwan scandal nuuuuu so hard to decide.

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yeah u can call it publicity...but if u check all the sites amean soompi, viikii everywhere...hundreds of people all over r trying like crazy to watch it online. People are watching it live online or downloading the raw link as soon as they get it. SO i think this report of online response being hot is actually true.

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I haven't even watched the first two episodes yet because I watched MGIG instead lol but I just want to see KHJ's acting improve.

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After watching (and loving) the Taiwanese version of Itazura na Kiss, no other version will ever follow up to that one. The acting, chemistry, and plot were all great. I saw the first two episodes of PK and it was very disappoint. Lack of chemistry between the actors, disappointing acting, cringe-worthy scenes and overall just boring. (I was also pissed at the director/PD of Goong for copying the bear thing. Please, that's another part of Goong that was cute, don't use it AGAIN for PK!!!!!!!!!!!!) Urg.

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I didn't like the first episode, but the second one was okay. I still hope that it would become decent. Because seriously if Group Eight fcuks up this manga like BoF, they better stop getting rights to celebrated shojo mangas like this one.

I think the problem lies in the main characters' chemistry. Granted, both actors are doing quite okay-ish portraying their respective roles, but together they don't seem to fit in together, unlike Joe Cheng and Ariel Lin. KHJ is bearable here, but still far from what Joe Cheng did. Yes, I'm comparing. Fans might argue that HKJ is more Irie-looking that Joe, but albeit ISWAK's draggy 1st episode, have you seen Joe Cheng act there? I'm sorry but he got the mean Irie character down pat the moment he walked by Ariel Lin's caharacter. The comparison might be unfair because Joe is actually an actor, but I just hate how K adaptations would just completely rely on looks without even considering the other important things.

See, draggy, love-hate, flowery dramas like Itazura Na Kiss needs INTENSE chemistry, because that will push the story through. We can all agree that most Taiwanese idol dramas are bordering on being absurd for the most part, but you know what makes it stick all throughout? The CHEMISTRY between the main characters. I don't even gravitate towards Korean adaptations like BoF and PK that much because they always rely on heavy eye-candy visuals, forgetting the character dynamics and often times, the plot. It's like they themselves are making the already shallow drama plot shallower by just getting 'cute'/'hot' looking actors.

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I agreed.

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publicity good or bad is still publicity..people will be more curious about the drama coz a lot of people talk about it.again i'm a fan of KHJ so, low or high rating ..bring the drama on..i'll enjoy it anytime.

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I watched PK and Gumiho and I love both drama. JSM in PK is less irratating compare with Taiwanese and Japanese's version. As long I enjoy watching my drama, I don't care about the rating even though I feel bad for the production because the rating is important to them.

I get it if people watched PK ,don't like the drama and complaint about it but I don't get it when people don't watch it yet but already complaint about the show.

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