Ratings race tightens for midweek dramas

75 March 24, 2011March 24, 2011

by javabeans

Royal Family

In the current Wednesday-Thursday ratings game, there’s no runaway winner, with all three dramas within five percentage points of each other. Not a super-exciting three-way battle, but at least there’s no huge flop. (Flops are always slightly painful to witness, yet also fascinating at the same time. It’s like the rubbernecking syndrome.)

But if we’re following the numbers closely, this week bears good news for 49 Days, which broke into the double digits for the first time with Thursday’s episode (its fourth). It had been performing in the 8% and 9% range, and today brought home a 10.3%.

Meanwhile, Royal Family dipped in its first-place spot, dropping from a 15.7% on Wednesday to a 14.9% for Thursday’s Episode 8. Thorn Birds has been in last place for most of its run, but is closing in with a 10.2%.

What does this mean? Well, I think we can call MBC’s “curse” at an end; My Princess was their first show (in that slot) in two years to perform consistently in double digits, and Royal Family is continuing the trend. I also suspect that this general pattern will hold for the foreseeable future, barring extraordinary story turns — either really good stuff that’ll hook viewers, or really really bad stuff to lose ’em quick — until some fresh fare enters the mix.

Since I’m only following one of these closely: Go go go, 49 Days, with your adorable boys and quirky plot setup! You can doooo eeet. Just as long as you steer clear of overdoing the melo angst — it’s not like you’ll be able to out-melo the Melo Queen, aka Thorn Birds, so you may as well embrace the offbeat charm of your fantasy world.

Thorn Birds

49 Days

Via TV Report

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51 yuna

April 4, 2011 at 4:14 PM

Freakin' Royal Family actually has an interesting plot. I love the adrenaline rushes I get from it:)

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52 mary

April 28, 2011 at 5:09 PM

49 days.gooooooooooooooooooooooo:-)

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53 habib

April 28, 2011 at 5:10 PM

49 days is my favorit drama too.I love it.

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54 BEA REY

April 28, 2011 at 7:04 PM

I really like "THORN BIRDS" the best...I've also seen 49 days but I found thorn birds more interesting.

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55 EGLC

May 7, 2011 at 8:03 PM

GOOOOOOOOO 49 days. GO Ji Hyun and Yi kyung.
Thorn Bird and Midas are the kinds of drama that bring me headache, so no I don't watch them. I saw the beginning of Thorn Bird though. It was pretty interesting. But I wasn't hooked. So yeh...go 49 days <3<3<3 (<--and this love is not because of the hot Scheduler but for Ji Hyun and Yi Kyung + Han Kang)