123

[PPL Round-up] Just like in the royal palace

I’ve been sleuthing K-drama product placement (PPL) and writing about it for a while now, but it’s funny — all it takes is one drama to totally change the way we look at it. And how much attention we pay to it.

While we’ve seen our standard PPL happening over the last few months in dramaland, with its usual highs, lows, and coffees, The King: Eternal Monarch turned what was once a blip of product placement across our screens into a saga of rolling in-drama advertisement. They’ve gotten their proverbial wrist slapped and they’ve interfered with their own storytelling — but I think the biggest and most lasting effect is this: everyone knows PPL now, and they know it all too well.

Gone are the moments when you were briefly confused by the close-up on a bottle of facial toner, or by seeing all your characters enthusiastically drinking the same soft drink. In the past you would notice it (or maybe even not notice it), and then brush it off. But now? Now, in our post-King world, PPL is in the forefront of our drama-watching minds.

The product placement landscape might have changed drastically in terms of frequency, saturation, and blatantly scripted moments, but there’s also a lot that’s remained the same. That being said, let’s take a look at some of the product placement we’ve seen in dramaland the last few months, King or no King.

 
It’s that part of the show where we vacuum

Product: Dyson stick vacuums
Saturation: 7/10
Desirability: Full-on drool

There’s a war in my PPL heart. Does the product placement crown belong to coffee or vacuuming? I don’t think this battle will ever be won, but these are my two favorite types of PPL to encounter.

Lately, we’ve had a serious vacuuming sesh in A Couple’s World. Welcome respite from the wild drama, and actually a pretty authentic moment of housekeeping (for a change), I could probably watch Kim Hee-ae vacuum all day. And I can’t believe I’m saying this, but I could actually use more Dyson PPL. Something feels off when I’m watching a drama without a vacuuming scene.

 
Self-care through electronics

Product: Massage chairs and LED face masks
Saturation: 8/10
Desirability: Too scary, I’ll pass

Self-care, skincare, stress alleviation… these are all important parts of life, but did you know each comes with a unique PPL opportunity? In Will You Have Dinner With Me, our hero took a brief moment of relaxation in his office massage chair. Not that Song Seung-heon doesn’t make it look like a delicious experience, but the total saturation of these pricey (and huge!) chairs in dramaland always makes me wonder how many people actually think this is a worthy purchase.

Not to be outdone by massage chairs, The King: Eternal Monarch sure went for gold while promoting (in and out of the drama) the Cellreturn LED face mask model known as “Platinum.” It looks (and sounds) like a superhero mask — or, if you’re an Alexander Dumas fan, it’s also a bit reminiscent of The Man in the Iron Mask.

We got more than we ever wanted to see and hear about this LED mask in our drama, and while I’m actually quite curious about light therapy for skincare, I’m not about to buy this thing. Even if Lee Min-ho looks good with it on.

 
Instant coffee just got hip

Product: Maxim’s Single Origin coffee
Saturation: 6/10
Desirability: Willing to try all the coffee

We are all familiar with Maxim, its instant coffee brands, and the wonderful ways in which our drama characters prepare them, serve them, and savor them. So, it was pretty exciting to see the next gen version of this in When My Love Blooms. Now we know there’s a fancy version of our mix coffee, and it’s Maxim’s Single Origin — which looks like single-serving packets of coffee goodness, with a beautiful range of roasts kindly displayed for us over the course of the drama. Drink it while fishing, drink it while working, drink it while meeting up with your arch nemesis. It’s all good.

But wait, there’s more! I like coffee, so I guess I play extra special attention to our coffee PPL. Nepresso has been banging on dramaland’s door for a while now, and most recently we saw this put to good use in A Couple’s World. Here, the volatile, stress-ridden home of Kim Hee-ae was punctuated by some lost-in-thought coffee brewing, and the occasional rageful coffee drinking.

Outside of the usual Maxim and new-usual Nepresso, though, we also had a new coffee chain, Selecto Coffee, featured in My Unfamiliar Family. Coffee chains are Important Stuff in dramaland, because our characters need places to get stuff done — and they make a great set, too.

I’m not being sarcastic when I say that I love seeing the latest coffee chains in dramas, and the level of promotion within the chain is also interesting to explore. For instance, Selecto had a pretty strong presence in My Unfamiliar Family (complete with an ordering scene). It would seem like a lot, but then we have a coffee and bakery chain like Paris Baguette in The King: Eternal Monarch to compare it to (not pictured because you’ve seen it enough already). You know that their coffee tastes just like the coffee at the royal palace, right? Just checking.

 
Honorable mentions

I usually like to point out particularly well-integrated PPL in these round-ups. You know, that clever PPL that sneaks in, winks at you, and actually works in the drama? Yeah, it’s rare. We saw more of the opposite this time around, but I did like the PPL apartment makeover we saw in When My Love Blooms.

Scandalized by the outdated equipment, appliances, and crappy vacuum situation, Yoo Ji-tae quickly outfitted his love’s apartment with the latest and the greatest of everything. Even some jewelry from Tiffany & Co was included. It was actually a decent way to do a full-on PPL blast.

One more mention, though, has to go out to A Piece of Your Mind. This drama (outside of being wonderful), was pretty low key with its PPL, except for one particular scene that stood out like the sorest of thumbs.

Jung Hae-in is playing the keyboard for our heroine, Chae Soo-bin, but he conveniently has a soft drink at his feet so when we watch him playing… we also have a convenient close-up of our drink. Which he drinks, lusciously, after playing his masterpiece.

 
Special bonus: Kimchi slap

What better way to end this round-up than with some kimchi product placement? We don’t get this enough, in my opinion. But then The King: Eternal Monarch had to kill the kimchi with one of their now-infamous “rolling” PPL moments. These rolling PPLs (my term, by the way) consist of multiple product placements in quick succession within the same scene. Case in point: the stake-out scene where Kim Go-eun and her partner PPL’d their way through a pre-packaged kimchi snack, then a stick moisturizer demo — all within a few minutes, and from the front seat of their car.

As you can imagine, PPL blasts like this not only overwhelm the viewer (and the story!), but take away from the point, which is noticing the product, right? Well, we noticed it all right, but it doesn’t need to feel like brainwashing. After all, PPL at its best is fun and playful — and oblique. And PPL at its worst… you know what? It kind of feels like a kimchi slap.

RELATED POSTS

Tags: , , , , ,

123

Required fields are marked *

My favourite PPL was when Eun-seob just pulls a kimchi packet out of his suit pocket.. like that was SO random, the show didn't even try to be smart with their eternal PPLs

12
8
reply

Required fields are marked *

I need to finish that show, but when our heroine just pulls that balm/chapstick (?) out and starts rubbing it all over her face was interesting.
However it did make me crave chicken, kimchi, and those blended coffees.

3
3
reply

Required fields are marked *

Yeah and then when Tae-eul gave the balm to Jang-mi to use, after she just used it on her face and lips (??)

The kimchi is actually very nice, I bought it the other day and gotta say Lee Gon ain't wrong about the kimchi's taste

9
2
reply

Required fields are marked *

That's what I said when Jangmi used it after Tae Eul...gross.

3
reply

Required fields are marked *

This is the kimchi that is readily available where I live. For once I didn't feel that I have to do something extraordinary to get PPLed stuff. I have already been eating it and I would not change the brand anymore, even if a new one were introduced in a KDrama.

1
reply

Required fields are marked *

That was my ultimate PPL moment of all time! As IF, walking around with a packet of kimchi in your breast pocket 🤦🏼‍♀️🤦🏼‍♀️🤦🏼‍♀️

6
reply

Required fields are marked *

It reminded me of in 'Because this is my first life' where Ji-ho has to write the ppl into the episodes haha

8
reply

Required fields are marked *

Eun-seobah and Jangmi were my faves.
Already missing Woo Do-hwan in his cute Busan satoori 😢.

Jangmi -"Lieutenant Jeong "bravely" spray facial mist with her eyes open"

7
reply

Required fields are marked *

What Anthony would say?

0
reply

Required fields are marked *

When My Love Blooms shocked me at first. The FL was vacuuming and it WAS NOT A DYSON! What was going on? Was Dyson pulling out of kdramaland? Was the company going bust? What was happening here?

Then it turned out it was an Appliance Make Over scene. The Other Hoover was swapped for a Dyson. Kdramaland normality was restored. I could watch the rest of the episode in peace.

21
1
reply

Required fields are marked *

On the The King there's also an early scene of Shinjae vacuuming his house (where he lives with gambler Mom) with a non-Dyson appliance... I was shocked! After deep reflection, I came to the conclusion that the drama was saying that they stooped so low that they couldn't even afford a Dyson

19
reply

Required fields are marked *

All hail drama PPL!!!! Muahahaha

I don't know what happened to me but after years of drama watching and rolling eyes at PPL, I enjoy PPL's presence now. It's either I think the PPL is cool like Hyuk drinking coffee or the PPL is so out of place that it becomes funny 😅.

ps: I'm still sad Royal Hotness didn't get his own coffee ad after his marvelous coffee promotion in TLE 🤣.

8
0
reply

Required fields are marked *

I have a dyson, finally ! The mini version and I always empty it next to the trash, yesterday it was on my foot u_u

For the coffee, as a chauvinist Swiss person, I was really happy to see Nespresso or Dolce Gusto in dramas :D

I think the PPL I will never understand it's the massage chair! How can they think people have the money and the PLACE in their home to get this?

For the mask, seing Yeong acting as Iron Man was so fun! Yeong made PPL fun, the mask, the random kimchi, etc.

10
7
reply

Required fields are marked *

Every decently served PPL in that show was at the hands of Woo Do Hwan.

7
reply

Required fields are marked *

That massage chair...I roll my eyes every time I see it in my screen...Huge, expensive, impractical, everything unpleasant...

You say that you are a Swiss person. What are your thoughts about the PPL joke in Crash Landing On You, when the female main leads went to buy Kit-kat in Switzerland as souvernirs??? xDDDDD I will never forget that in my entire life!!!!!!!!!!

2
3
reply

Required fields are marked *

Kit Kat are good but not the best chocolate ! But it was really fun to watch them in Switzerland buying Kit Kat. I'm surprised they didn't buy a watch :p

4
1
reply

Required fields are marked *

Ahahah quite true, really funny. But it was one of the most affordable PPL that I've seen in Kdramaland. I think that even those tea drinks are more expensive than Kit-kat.

I agree Kit-kat aren't the best chocolate, but they taste good as you said. I still like the standard version the most. Dark chocolate Kit-kat come in second. I tasted two different matcha kit-kats in Japan, and I disliked them both. I brought them as souvenirs ahahahah

1
reply

Required fields are marked *

Hahahaha that kit kat ad! She went all the way to Switzerland to buy Kit Kat 🤦🏻‍♀️

1
reply

Required fields are marked *

What you said abt the massage chair was exactly the point raised in Be Melo.

“The heroine is poor yet she can afford a massage chair? Where will it fit in her small living room?”
“We’ll figure it out!” Cue Dream sequence 😂

0
1
reply

Required fields are marked *

Be Melodramatic was so funny with PPL.

0
reply

Required fields are marked *

I had a marathon of The King Eternal PPL this last few days, but there was this episode (where she uses the lip balm, while eating ramen and then the guy offers her kimchi - it is the last pic of this post), and I have no idea what happened in that episode. It was just PPL. I got so bored, I stopped watching the series at the moment.

THEN.... I watched It's Okay to Not Be Okay and the first episode was great. Great writing, great actors and... almost PPL. It felt so different. The second episode there was some PPL, but not so aggressive as The King.

Melo is my drama still best PPL out there.

6
6
reply

Required fields are marked *

Comment was deleted

0
reply

Required fields are marked *

Be Melodramatic and Because This is My First Life were delightfully cheeky with the PPL. May I recommend an annual Beanie PPL Awards show? The award itself would be a statuette of a man angrily riding a handsfree scooter with his arms extended.

14
5
reply

Required fields are marked *

Wow, excellent idea!

2
reply

Required fields are marked *

I personally think the PPL in Be Melo and BTIOFL works so well because of the plot and characters. There's a PPL writer as one of the lead or main character. They poked fun at PPL like viewers poke fun at PPL in other dramas and viewers enjoy watching the meta.

5
reply

Required fields are marked *

@tsutsuloo,

About that Beanie Award statuette. Segway just announced that they are getting out of the Segway business. The factory will close on July 15. Get 'em while they're hot. (But what about parts and service?)

I'll never forget Jang Hyuk as Bluetooth businessman yakking on his cellphone next to mystified Ddabong (Yoon Si-yoon), who answers him. Then JH whizzes off across the plaza aboard his Segway in episode 1 of THE BEST HIT. *sniff*

What to use as a substitute? A fried chicken deliveryperson on a motorbike running over a halmoni in a crosswalk to symbolize the subtlety of PPL? ;-)

Segway: End of the road for the much-hyped two-wheeler
https://www.bbc.com/news/business-53160518

2
2
reply

Required fields are marked *

Aaaaiiiiiiigh .... the Mall Cop! 😂😂😂 Thanks for sharing the link! I remember excitedly waiting to hear about Dean Kamen's invention (code name "Ginger") that would "revolutionize" urban transportation. Wah wah.

We'll mount our Segways at the mall, make figure eights in the parking lot before gliding into the sunset.

Cue the music:

🎼Is that all there is,
If that's all there is my friends, then let's keep dancing ...

4
1
reply

Required fields are marked *

You're most welcome, @tsutsuloo. The timing of the announcement was downright cosmic. ;-)

2

On Unfamiliar Family, one of the characters owns a Media Production company that makes unpacking videos. That is a PPL-goldmine that I'm expecting they'll start to make use of soon enough 🤣

7
6
reply

Required fields are marked *

Oh My Baby has no shame to make PPL for kids products, they're pretty smart :p

6
5
reply

Required fields are marked *

Oh my baby has some brilliant PPL! Just remembered the toilet-cleaning-device scene 🤣🤣

2
3
reply

Required fields are marked *

This scene was so weird! I mean who got to his/her crush a toilet-cleaning device? It's not really romantic or sexy but kinda awkward :p

2
1
reply

Required fields are marked *

That's what makes it so funny. She was clearly dying inside when she realised what kind of device it was

3

That scene was gold. Very cleverly inserted and actualy inkeeping with the awkwardness of the situation.

2
reply

Required fields are marked *

The recent cdrama I Will Find You A Better Home laid it on thick with baby formula PPL (one of the recurring characters was a pregnant OB/GYN). More than a decade has passed since reports broke of Chinese babies poisoned with formula adulterated with melamine. This Quartz article outlines why, a decade later, consumers still deeply distrust the industry and still prefer to buy foreign formula. It's no wonder, when those children now endure chronic illnesses they might have for the rest of their lives (and their families received very little compensation.) In 2019, Hong Kong renewed limits on how much formula can leave the region (SCMP.com), to stave off Chinese resellers from cleaning out their local inventories.

2
reply

Required fields are marked *

Can anyone remind me of PPLs in Hospital Playlist pls?
Why Hospital Playlist team make PPL so boring and unimpressive? They should have made to this list, considering their high ratings... instead of letting King takes all spotlights!!! :D

Now I only remember seeing some cans of coffee in Hospital playlist. A patient gives Ikjun one as gratitude, and then he bought some to bring to the hospital where Song Hwa checks her benign... Though now I'm not so sure if it's a real PPL or not... ;)

Btw I kinda miss Subway, it was not even mentioned this time. :))

3
10
reply

Required fields are marked *

In HP:
1) The eggdrop sandwich. I didn't like that sandwich. It was everywhere. Nearly all characters had a scene with a sandwich in hand. Gyeoul had a scene where she ate mutiple sandwiches.
2) The chocolate. Also everywhere in the drama. Everyone eats chocolate from that tiny black bottle.

My conclusion is all dramas have excessive PPL...it's either one notices it or not. Stove League had PPL in abundance but no one talked about it much too. Usually dramas that have issues such as TKEM, MoA, Vagabond that has people talking about excessive PPL. Hua3

7
9
reply

Required fields are marked *

Oh Eggdrop!!! Interactions between Ikjun and Uju as father and son really outshines the sandwich. :))
I do remember Gyeoul asking Ikjun if she can have 1 more.
And that box of chocolate when Junhwan asks Iksun out!
I guess PPLs in HP are more subtle and not so out of place to the point annoying to register them as PPLs......

2
3
reply

Required fields are marked *

I don't think the PPL in HP was subtle at all. It was so noticable through out the drama.

2
2
reply

Required fields are marked *

Entirely noticeable. I am a breakfast person so those sandwiches looked really good to me. Sadly, there isn't an Eggdrop here.

3

Really? Then that's just me...
I only focus on Uju whenever he shows up.
Not really care about Eggdrop tho. :D

0

“ My conclusion is all dramas have excessive PPL...it's either one notices it or not. Stove League had PPL in abundance but no one talked about it much too. Usually dramas that have issues such as TKEM, MoA, Vagabond that has people talking about excessive PPL. Hua3”

@katakwasabi adding to what I think you are hinting upon.
me thinks it is all about the story :) Story is gripping and well done, PPL’s are not a bother mostly.
If ppl’s become too wordy without adding to the plot then they are noticeable.

7
reply

Required fields are marked *

The Korea ginseng in Stove League was so obvious 😆

3
1
reply

Required fields are marked *

Ginseng package PPLs are always so obvious in Kdramas. :))

0
reply

Required fields are marked *

I still want that chocolate. IU also ate it during Hyori's Homestay.

2
1
reply

Required fields are marked *

That chocolate appears in New journey to the west and Kang's kitchen too. Ahn Jae Hyun even became their model.

1
reply

Required fields are marked *

No PPL post is complete without Subway... trying to get Asians to eat long sandwiches for dinner since...forever.

2
0
reply

Required fields are marked *

The PPL. The best PPL for me are the subtle and integrated to the story. I always cringe when it is too in your face. Those massage chairs are too bulky and impractical expense. I wonder if its a hot commodity in SK? I can never understand why anyone would buy it though.

7
1
reply

Required fields are marked *

Indeed!
It's too bulky for household use.
In Because it is our first life, Sehee's Boss bought a massage chair for the office and always speaks about how he offers best benefits to his employees.
And Sehee comes to office even during weekend to use that massage chair after his 6 hours of heavy labors a.k.a making kimchi.
Now that's how you incorporate a PPL for massage chair in the right manner, without being so ridiculous...

6
reply

Required fields are marked *

WWWSK has the best PPL - confession scene combo.
The Driver shyly offers Secretary Bong a bottle of Coke drink, says she must drink this and runs off. The girl opens the cap, takes a huge gulp and see the writings on the bottle, previously unseen because the drink is black and covers it . She excited downs the whole bottle to reveal the whole confession written on the bottle.

9
0
reply

Required fields are marked *

My favourite scene in The King is basically a montage of here buy my Maserati/ginseng thing(?)/ludicrously expensive designer coat. I kind of enjoy when they pile a heap into one scene....not unlike when there used to be ad breaks where multiple things would be advertised in a short space of time (albeit not by the show itself, except maybe in the Truman Show).

2
0
reply

Required fields are marked *

Coffee ppl is my favorite, mostly because of a crippling caffeine addiction and a weird sense of nostalgia but I've always thought Subway ppl to be the funniest for some reason- been a hot second since I've seen Subway ppl though

6
3
reply

Required fields are marked *

I'm obsessively watching Dinner Mates/Will You Have Dinner With Me?, where food is essential to building and nurturing relationships. Park Ho San plays a mysterious homeless ahjussi who makes exquisite hand dripped coffee with Panama La Esmeralda Geisha beans. Who is this guy ‘cos whole beans cost about $60-$85 USD per 1 lb (.45 kg). At the upper end, that's about $3.50 for a typical American-sized coffee cup. (For comparison, Mr. Tsutsuloo spends around $10-15 per pound for organic, fair trade coffee beans.)

7
2
reply

Required fields are marked *

@tsutsuloo,

I gagged when I looked up Panama La Esmeralda Geisha coffee beans and found them from a vendor on the West Coast for $85/pound. Holy smokes. As for Keanu brewing the stuff, it just doesn't compute. With a name like that, he should be imbibing organically-grown Kona from the flanks of Hualalai. ;-)

7
1
reply

Required fields are marked *

😂😂😂

1
reply

Required fields are marked *

I never watched the Eternal King(and refuse to), however PPL will never be the same for after Be Melodramatic, I still laugh about that.

9
0
reply

Required fields are marked *

My favourite dyson PPL was in Perfume. The vacuum was only used once or twice but I keep seeing the dyson vacuum on my screen because it was strategicaly placed in its wall mount and it was nearly always in frame when they are in the living room. I kept thinking the dyson vacuum is pretty even on the wall 😅.

And....I bought a bubble tea drink again, not The Alley but can I still blame TKEM? 🤭🤣

6
0
reply

Required fields are marked *

For better or for worse, I've never been able to look at PPL the same way since I watched BECAUSE THIS LIFE IS OUR FIRST. XD

8
0
reply

Required fields are marked *

I started to feel bad for the actors in The Eternal Monarch every time they ate the fried chicken, lol.

10
2
reply

Required fields are marked *

And I thought, repeatedly, how the hell much chicken can two people eat? No matter the size of the group there’s always a mountainous platter of chicken for them.

4
reply

Required fields are marked *

Those damn chicken ppl made me go to the closest KFC few times.

8
reply

Required fields are marked *

My favorite PPL was in Ghost Detective. The use of that stylus served the story. I actually shed a tear or two.

2
2
reply

Required fields are marked *

It also had the dumbest PPL. When the three detectives rush to the same place, they each took their own (different colored) SUVs - - - flying down the highway in formation.

8
1
reply

Required fields are marked *

😂😂😂

0
reply

Required fields are marked *

I don’t have a problem with Ppls and enjoy them in some ways. I think the problem is in the treatment! If it is funny and light, I like it. When it is too time consuming and just extra then !!??!!

In TKEM it takes you away from the story and that happens tooooo often in my opinion. When it is funny and incorporated (Like ES doing things), it was effortlessly nice. Them meeting at chicken place/ showing nice alley coffee was fine but them spending time on describing it etc etc was what annoyed me at times.

I liked some placements in Chocolate— Godiva was incorporated in the storyline as was the burger eating place (which was not Subway).

I loved One Spring Night but remember the two minutes they spend in some episode where the ML takes his dad through the Bank App that PPL for me wasn’t great.

5
3
reply

Required fields are marked *

I didn't mind the ONE SPRING NIGHT bank app, it worked with the setting and the context. As someone who's also taught my parents how to use certain apps the scene worked and they didn't mention the bank name.

2
2
reply

Required fields are marked *

I know what you and I associated with it too (I don’t use bank apps and don’t encourage my parents too either :D old fashioned me!) but it was just the way in which it was shot.

Anyway... it is still my favourite and I can still remember that moment so... Whatever it was, it worked :)

1
1
reply

Required fields are marked *

Sorry I ate a word up :(

*i know what you mean...

0
reply

Required fields are marked *

I don't normally have any problems with PPLs, well unless I don't like that drama :P

I love PPLs that are well-incorporated into the story, and those that are so blatantly out of place it became funny. I didn't have problems with The King The Eternal PPLs because I expected the PPLs to be so out of place just like so many dialogues. I actually cracked up a little when @missvictrix mentioned that the bakery and coffee in the Republic of Korea tasted like the ones in the royal palace in the Kingdom of Corea. I mean that is just like a catchphrase for me.. 'You know, this one tastes just like what I had in the palace' OMG.. that was so funny.

Everything is good when it's presented next to Lee Min-ho's face I guess LoL.

7
1
reply

Required fields are marked *

Right? Eternal's PPLs enhanced the experience for me. It was Eternal PPL in Wonderland and so funny but fitting.

2
reply

Required fields are marked *

It's funny but usually I don't notice the PPL....
Lately a little bit more because beanies tell me, but honestly... I am always so busy with the story, that I don't realise they are promoting anything...
Me: too busy reading the captions 😂😂😂
Thanks for the article, @missvictrix. It is interesting

8
1
reply

Required fields are marked *

The best PPL is hiding in plain sight. For example, the clothing and jewelry of an heiress in CLOY or IU in HDL are part of the character so there is no overt reason to mention a brand.

6
reply

Required fields are marked *

I don't really mind the Dyson and a few similar ones that show actual useful products being used as they should be.
The ones that drive me nuts are all those energy, vitamin, and fermented Koala poo drinks. Seems like nobody in a kdrama can talk to anyone without pulling a couple of those out of their pocket (doesn't everyone carry around a pocketful?). Added to the fact that most of those are nothing but caffeine and something weird.

7
4
reply

Required fields are marked *

I think the worst I was the appetite suppressant pills and drinks in My ID Gangnam Beauty, it was so wrong with the drama message.

5
1
reply

Required fields are marked *

it was*

0
reply

Required fields are marked *

Hee hee! It would be hilarious to see American characters pound down Red Bull the way kdrama stories embed "energy" drinks.

I've been curious for years about the "medicine" in those little green bottles people drink after ... getting wasted, getting a paper cut, falling down. It's good for what ails ya!

4
1
reply

Required fields are marked *

My Korean grandpa always had a few around. They taste terrible, never did a thing for me that I could tell, and I still don't know what they were made of.

2
reply

Required fields are marked *

Sometimes I wonder if Samsung phones are PPLs too. Oh My Baby made me check out the latest model and wonder if I should get one 😂

5
7
reply

Required fields are marked *

Ohooo...Samsung is definitely PPL. I googled Samsung's zflip because of TKEM and Hari uses the same gold zflip 😆!

9
3
reply

Required fields are marked *

Same. I looked up the Samsung Z-Flip because the Most Handsome Man in Korea uses it in Will You Have Dinner With Me?. Costs $1300 USD without a trade-in.

Before I saw the Z-Flip, I dismissed folding phones as stupid. The American press talks only of the problems with the Samsung's Galaxy Fold, a cumbersome phone that opens like a paperback. But the Z-Flip? Aaaah, what a dream to have something that compactly folds into a square.

I'll definitely check it out some day. I had the first Galaxy Note "phablet" years ago and felt like fool because it was so big. My pockets suffered until I went back to a smaller sized phone.

3
1
reply

Required fields are marked *

I'm a Note user 😆. I like the convenience of having a stylus/pen 📝. Hari in OMB is using her small square zflip like a tiny laptop. Hehehe

4
reply

Required fields are marked *

That is one expensive phone! I googled it because the FL in Its Okay has it and I was like: WOW

0
reply

Required fields are marked *

Samsung (and LG to some extent) regularly features drama. No matter how poor our heroes/ heroines, you can be sure that they carry the latest flagship mobile phone 😄

10
reply

Required fields are marked *

Samsung phones are definitely PPLs whenever it appears.
I remember one vivid scene of Samsung phone PPL is in Marriage Contract, when Lee Seo Jin wakes up and throws the phone to a cup of water, but then it works just fine. :))

0
reply

Required fields are marked *

Oh it is, I seen those phones in Once Again, Fix You, and probably something else too. Samsung wants this phone to hit it big.

0
reply

Required fields are marked *

More of a life-style thing than PPL, my instant noodle game has improved ten-fold since watching kdramas. One of my favorite Pegasus Market laugh-out-loud moments featured orgasmic illustrations for their house-brand ramyun. While watching that series, I found myself buying a lot of enoki mushrooms, thanks to those silly, sexy noodles.

Dramaland rice cookers make me deeply envious and I loved how Crash Landing on You integrated the contraband talking rice cooker into a North Korean setting. After our machine died last year, I seriously looked at Cuckoo (Korean) and Zojirushi (Japanese) brands. (In the end, we inherited a functional-not-at-all-cute Aroma from my father-in-law.)

7
5
reply

Required fields are marked *

We’ve been debating the merits of buying a rice cooker but still not sure if it’s worth the space in our kitchen...so for now I am just watching enviously whenever I see them.

3
4
reply

Required fields are marked *

I hear you regarding space. We keep ours in a drawer but I'd have to shuffle things around to accommodate a fancier model.

Early my marriage, I was mortified when my husband gifted a rice cooker to my Chinese mother without consulting me. Mom was incensed. Her reaction was pretty much, "Why the f* would you give me something like this?!" At that point, she was still using the old-school water-up-to-your-first knuckle method.

My friends at college—a Japanese international student and her Filipino boyfriend—were the first people I knew with a rice cooker. My friend assured me that everyone had one "back home" yet I was still unsure ... it seemed like cheating. Later that summer, I fell asleep with a pot of rice on the stove, setting off the fire alarm. I immediately bought my first rice cooker and haven't looked back. That was 25 yrs ago. 😅

Mom eventually warmed up to rice cookers. She was visiting her brothers in Malaysia and saw that, yes, it's standard equipment and doesn't make you any less Chinese.😆

7
3
reply

Required fields are marked *

I used rice cookers for years, until I got an Instant Pot pressure cooker. Now IP rice & IP lentils/beans are a big part of my stay-at-home diet.

4
reply

Required fields are marked *

When I was at university I shared a house with a Chinese guy who was sent one by his mum, it was great. But it gets really hard to fit more appliances - my bread maker lives in the hall cupboard and basically never gets used because of it.

2
reply

Required fields are marked *

Thank you for sharing this! It made me smile.

0
reply

Required fields are marked *

@missvictrix, thank you for several hearty laughs this morning, well done! 👏🏽

6
0
reply

Required fields are marked *

I recently came across what I think of as anti-PPL while watching "Page Turner." Kim So-hyun was playing what was apparently a Yamaha piano, but the logo read "AMAH." Later in the show, a piano made by Young Chang was labeled just "Young." I don't understand why they don't completely blank out the name if they can't, or don't want, to use the real name.

4
8
reply

Required fields are marked *

Right? I’ve never understood that. Even a brand logo like an Adidas shirt will have masking tape over part of the name. It’s so strange and I’ve always wondered why.

3
7
reply

Required fields are marked *

Oooh. Is that why drama cars often have their medallions shielded?

2
6
reply

Required fields are marked *

I think there has been a change with the way PPL are shown in dramas. Previously nearly all brands were covered or removed. But recently brand names are shown directly without any covers, for example the multiple Mercedes Benz in Hyena, Subway in lots of dramas and most recently the PPL in TKEM and Hosplay.

So I think, now dramas are allowed to show the brand logo. And maybe there are several investment packages. Random example: 1) Diamond package: invest 10million and get your brand shown in full at least 5 minutes per episode. 2) Gold package: invest 5 million and get your half of your brand name shown and at least 2 minutes per episode. 3) Silver package: invest 1 million and get you brand name covered but you'll appear in the credits, and the PPL will be shown for 30 secs per episode.

Hehehehe 🤣

4
5
reply

Required fields are marked *

Since public broadcast licenses are involved, SK has rules against "excessive" advertising in television programs. In the past few years, the very strict guidelines have been relaxed a little bit. Producers black out car medallions to avoid penalties for excessive advertising (and they are probably not a sponsor).

2

I like your packages! I’ve noticed very blatant car ID lately, especially Jaguar/Land Rover.

And btw,what’s with all the “almost” smoking now? People keep taking out cigarettes and almost lighting up all the time. Even doctors! (HP)

2

@bbstl I think smoking is not allowed to be shown on broadcast, that's why in dramas it is implied that a character smokes by other actions but not by actually smoking on camera or the cigarette gets mosaiced. It's interesting that smoking seem to be censored but drinking alcohol is okay 🤔.

3

I have a question about smoking in dramas @katakwasabi

The FL in Its Okay smokes... how come they are showing that if it isn’t allowed?

Somehow I think of drinking or soju as being a part of korean culture and smoking as foreign but that is not correct. In Korean scientific institutes many students and profs smoke.

Maybe someone should write a paper on that :D

0

@noone Okay is a cable drama. Cable have different standards than free-to-air (FTA) channels. FTA is supposed to be tame, suitable for all ages.

0

One of the most unforgettable PPLs for me was the Atelier cologne in Gangnam Beauty. I got curious if it was good so I bought one and I loved it! 😂 Atelier’s Pomelo Paradis is a great summer scent.

6
0
reply

Required fields are marked *

Going into the more expensive PPL, i noticed the cool Samsung fold phones in Find Me in Your Memory, and immediately googled for the availability in my country, and it's in my list of considerance for phone upgrade.

And going back years ago, I was totally hooked by the Hyundai Veloster in City Hunter, and since it was available in my country, I was so tempted as I was going to change my car anyway. I didn't because it was too flashy for my lifestyle, but I still feel nostalgic when I see the car on the road.

I gotta say those PPL are sure effective !

4
0
reply

Required fields are marked *

For some reason, reading this made me think of Anne Shirley in Anne of Avonlea... For those of you who are fans of those books, at one point Anne writes a story but is unable to get it published. Her friend Diana secretly sends it off to a story writing contest for a baking powder company and helps her win the prize (and a publisher) by inserting references to that particular brand of baking powder in the story. Very awkward references, such as the heroine's lover holding her in his arms after proposing to her and saying, "And we'll always use Reliable baking powder in our new home."

Just realized that awkward PPL, and poking fun thereat, has been around for a long, long time.

12
1
reply

Required fields are marked *

That's a wonderful example of pre-TV PPL. I love it.

2
reply

Required fields are marked *

My favorite product placements are the ones that you can't tell its product placement.. Like the fashion, champagne... For instance, IU in Hotel De Luna drinking out of those FABULOUS Baccarat mille nuits champagne flute.. those are the products that I buy and look at.. I googled those champagne glasses so fast until I found out that they were $250 -$300 per glass.. Ouch!! But OMG they were so elegant!! I love product placement like that.. smooth delivery

11
2
reply

Required fields are marked *

and no gratuitous dialog about the product.

7
1
reply

Required fields are marked *

Second that. Show but don’t go on and on about it!

1
reply

Required fields are marked *

I wonder if it was just me, but did anyone have this experience where I notice PPL in most, decent or really good dramas, because it's unexpected, but I sort of just shake my head and roll with it because them producers gotta pay rent. But I see it happen in Eternal Monarch and notice it in the beginning (when my expectations from the drama were sky high) but most of the instances of PPL subsequently just went over my head...because the entire drama was sooo outlandish, nonsensical, and ridiculous that PPL just sort of got lost in the mix, was not even news, and sometimes even enhanced the Eternal Monarch experience because at least then it was funny? That's how I felt mostly.

5
0
reply

Required fields are marked *

with TKEM i kinda understand (im not saying its ok) the PPL because this is such a high production drama (incl CGIs, actors actresses, star writer etc etc) but the drama couldnt even make me as viewers forget how much the PPL screaming in my face.

i really really need Dyson vacuum cleaner :(( i wish i can afford 1

4
1
reply

Required fields are marked *

You know Kim Eun-seok even has PPLs in a show like Mr. Sunshine? The story happened in 1904, but it is not as odd as in The King——Kim must be strapped for cash ...

0
reply

Required fields are marked *

I usually find vacuum PPL to be ridiculous. But in a recent episode of MY UNFAMILIAR FAMILY, when Shin Dong-wook spiffed up the carpet in his library-like bachelor pad, I got a kick out of it. His character is the kind of person who would do his own housekeeping.

The good thing about watching ancient sageuks is that there's no PPL, except, perhaps, from tourism offices. On the other hand, MR. SUNSHINE managed to have a Western bakery that stuck out like a sore thumb. It must have been a warm-up for TK:EM. ;-)

4
0
reply

Required fields are marked *

I’ve been a loyal Apple user from the very beginning but Park Si Yeon’s gold Galaxy Z Flip phone makes me think about shifting to Samsung, LOL!

4
0
reply

Required fields are marked *

I think Dyson was the only thing missing in TKEM. I think the drama has given me a PPL education and I'm noticing them a lot more now. Still there were two brilliant scenes in TKEM, the coffee with the police team and the PPL packed in 5 minutes. The chicken PPL worked for me, I don't get half and half where I live. :(
Itaewon Class is also had a lot of PPL. I also caught a few products in Kang-bae's store in Mystic Pop-up Bar. Not PPL, but the school building in Nobody Knows had the LG building in the background, I don't know whether it was intended or a coincidence but got me thinking why theres no LG PPL in the drama. Or is there?

5
0
reply

Required fields are marked *

One of the worst was the coffee chain on SOMETHING IN THE RAIN. Considering the management and harassment portrayed on the show towards the female staff not sure how they convinced the chain to agree.
Is that a real company?

BE MELO has the best PPL!!

1
2
reply

Required fields are marked *

Yes, that company is in fact pretty famous in South Korea in terms of café chain. And you should know that chain is also appeared in some other dramas like Hotel del Luna (Rest in Peace, Sulli).

1
1
reply

Required fields are marked *

Thank, i'll check it out.
I dropped Hotel Del Luna around Episode 7/8.

0
reply

Required fields are marked *

My Ahjussi which is a masterpiece, had the coffee drink bottle pop up several times but the direction/close up shot of the logo and the LSK drinking it to show it made me cringe. It was so obvious that it was a product placement, but the close up and facing of the logo kinda took me out a bit because it felt a bit out of place for this show.

I remember My Secret Terrius also had a funny tongue in cheek moment when So Ji Sub drinker a carbonated drink (Obviously advertising the drink) and a sexy song played in the background lol while he was drinking it. I recall close up shots of SJS's face and a halo effect surrounding his aura haha.

0
1
reply

Required fields are marked *

My Ahjussi also had the PPL that was most impactful for me of any, which was Ji-An making and drinking instant coffee in the dark. I think she used about 4 packets - it was like the coffee was in place of the food that she didn't have. That scene killed me.

3
reply

Required fields are marked *

As a general rule the only time I hate PPL is when the series in question is a *serious work of art*. Were there PPL in Stranger/Forest of Secrets? I've thankfully forgotten if there were any PPL in 'Radiant/The Light In Your Eyes'. I really really could've done without Ji-an eating at Quizos and Dong-hoo vacuuming his apartment in 'My Mister/Ajusshi'.

0
0
reply

Required fields are marked *

Ahhh no honorable mention for the multiverse-travelling kimchi? Gotta say my favorite ppl scene is still the meta-way they did it in Be Melodramatic.

0
0
reply

Required fields are marked *

LOL, everyone is bashing KETM but truth be told.. I think Hyena was worse with product placement..Lets be realistic.. Who TF eats that much Auntie Anne's Pretzels.. ROFL...

0
0
reply

Required fields are marked *

Well, you really have to mention that Netflix PPL in PPL Monarch (Episode 4) ... for those watching that show outside of South Korea (i.e., on Netflix), it's actually pretty odd ...

0
0
reply

Required fields are marked *