Beanie level: Errand boy

Kim Ji-won coming up with the Queen of Tears couple name and being a PJE/KSH fangirl <3

5
5

random thought but I don\’t think those shoes are PPL. There\’s no branding shown onscreen, they\’re identifiable only by the huge buckle (a RV signature) and no shots of a label or box. Not bad, QOT!

3
25

    PPL is now done more subtly than before. The Subway sandwiches are naturally blended in the outdoor bite scene of the lawyer trio in QoT Ep 11.

    2
    0

    I think the combination of budget and actors meant they could be picky about what they are willing to do for PPL. There is no branding shown for the Bulgari jewelry, and The Subway PPL is notable becasue we have the branding, but none of those cliched phrases about how tasty it is, or how you can choose your fillings.
    Kim Soo Hyun has a lot of commercial contracts doesn’t he? I imagine that just getting him to eat a sandwich on screen costs a lot. I’m sure those shoes paid a placement fee.

    3
    1

      the PPL is definitely not as jarring as Goblin or Signal-era Subway, but the Roger Vivier shoes strike me as very possibly not-PPL because the script actually makes a point of how they’re not Hae-in’s usual style, were on sale etc.

      I mean, even Bulgari gets its branded necklace box shown onscreen when Hae-in is dressing up but the shoes practically got called ugly and cheap (albeit by the villain, the drama makes a point of presenting them as cute and modern) which is a rather unusual way to approach PPL but I appreciate it!

      2
      1

        The comments about the shoes are for those in the back who didn’t pay attention to them. Cars are rarely mentioned in dramas but we see the dashboard, interior and lots of angles of the exteriors. Mercedes are all over in this show, we even hear the distinct growl of the sports car. Some brands don’t need to be boxed or mentioned explicitly they speak for themselves. I bet the clothes, even secretary Na’s 2 sec screen shot of her especially bought formal dress for work are all sold out the day the episode airs.

        2
        1

          to be fair, when it comes to cars it’s impossible to avoid because there’s no car that comes without its logo on the front (I remember older kdramas actually blurring car grills because presumably those weren’t paid for) so they may as well take advantage of it. Whoever ran PPL on this drama has mostly been doing a really good job – Mercedes, Bulgari etc are brands that rich people would actually wear and use irl.

          that said, re: clothes, Queen of Tears was shot over 2023 and delayed from its intended air date – if any of the clothes used onscreen were part of a seasonal collection (which is most of her outfits) they’re probably not available to buy any more but anything in a permanent collection like the Serpenti jewellery, is certainly going to see a lot more interest now.

          2
          0

    Definitely PPL. Kdramas have for ever had ppl with no branding shown. The branding then goes around by word of mouth and social media.
    Showing the branding and long shot scenes only shows the brand and/or the production agreed on a lot bigger figure.

    1
    1

      this particular case is unusual because the shoes got all but called ugly and cheap in-show before becoming like couple talisman #2 (behind their wedding rings) which is not how I’ve known any PPL to ever go. Still smart of the production to arrange it that way and the brand to agree if they did.

      1
      0

    Also it is a kind of treasure hunt – iykyk or else you ask. Win-win for the brand.

    4
    2

      it’s actually the smarter way to approach product placement, if you ask me. Doesn’t irritate viewers, product still gets its airtime but in a way that fits in to the story rather than sticking out – wish more kdramas followed that way of doing things.

      3
      0

      The shoes had a prime shot with KSH holding both of them and presenting them. And then a shot of her wearing them. And Then a new shot of KSH putting them on her feet in Europe (And was that a different episode? I think so) And THEN they just happen to show up as an advertisement in Elle just coincidentally right when the episodes are airing…
      That’s too much to be coincidental.
      (Also, just think of the marketing effort behind that- Its probably a newly released shoe, which means that they would have had sample prototypes for filming. And then the ad would have been booked when they knew the broadcast schedule, 6? months ago.)

      2
      2

        Wow! That really puts things in perspective. Thanks. Indeed the behind-the-scenes work would have been incredibly hard.

        1
        1

          Also, I expect that the PPL fee does not get paid to the production company until the drama is broadcast, and not unless its broadcast in a reasonable time frame. Problems with the actors and it’s delayed, less or no money. They will be going to the advertisers with in-principle agreements about airing dates already in hand.
          (Though at least wardrobe gets to use the shoes whatever happens)

          3
          1

        to be clear – the image I posted of the show is from the March 2023 issue of Elle i.e. from one year ago (it’s my copy) so it’s not a newly released shoe as of QOT airing date.

        It does however appear to be part of Roger Vivier’s permanent sneaker selection since it’s still visible on their website and currently available on Net-a-Porter, but if it was PPL – which is now likely – they were really smart about it, getting in shots with both leads holding/wearing the shoes in multiple episodes and in-drama dialogue drawing attention to them was a 10/10 marketing move by someone who saw a big picture beyond ‘show the name of the brand’.

        I thought Bulgari did well at that with their wedding rings but along came episode 12 and we’re back to the old PPL playbook lol

        4
        2

          Integrating PPL in the storyline is definitely a skill set not known to many. 😂

          3
          1

          If its not a new release/recent ad, then there is more chance of actual coincidence/not PPL.
          I think its PPL, (but I have been wrong before)
          It’s more likely coincidence/not PPL if we saw evidence of empty marketing slots/ inability to attract PPL/ fake brands in the show. And I don’t think we have seen that at all. They are not going to give someone that much promotion for free when they have lots of people willing to pay.

          3
          8

            Well Hyun-woo’s car is a Mercedes – we see the logo. His coat is Burberry, we see the distinctive lining when Hae-in hands over his coat and Eun-blah’s grey jumper is Thom Browne and we get lingering shots of his back to see the distinctive tag. All is is just from Episode 12. So the marketing team has indeed been busy wining and dining a lot of brands, even if Eun-want–to-have-dinner was left hungry also hangry!?

            2
            0

            The only ‘fake brand’ I can pinpoint here is Hae-in’s beloved Hercyna, which seems to be the QOT-universe version of Hermès.

            which I can see the necessity for, as I doubt Hermès would ever have agreed to be prominently featured in a storyline where the heroine blackmails their president over an extramarital affair to get them into her department store lol.

            3
            0

            @seeker lol he can Eun-starve for all I care but he does have nice outfits

            Clothes are a bit of an unclear PPL area but the drama’s been smart with them in that all of the brands (obvious or not) are ones rich people would believably wear and not TOO obviously logoed. Like Hyun-woo’s coat lining and the TB in ep 12 and Hae-in’s full-look Dior princess outfit (complete with logoed belt) in ep 1 when she takes that helicopter to get her prince out of his pear orchard.

            But 12 is the episode when they really kicked it up with the PPL, I couldn’t help but notice.

            2
            0

            ^^ True there are a ton of “real” brands discreetly placed in there.

            2
            0

            I’ll be happy when he goes from Eun-starve to Eun-dead-as-a-doornail so that uri Park Sung-hoon ♥ can be reborn as a beloved swoony ML. 🤣

            2
            0

            I am now liking this iykyk brand treasure hunt. It keeps one occupied throughout the week! 😊

            2
            0

            I didn’t recognise any of the clothing brands in the show. 🙂 I know the names, but I never would have been able to tell a Burberry coat from the lining, or a Thom Browne jumper. (It is fun to read about, thanks) I’m really not the audience those brands are aimed at.
            I do recognise Mercedes though.

            2
            0

            I’m just treating it as a sort of a drama fun game! The reason I recognize most brands is because many years ago I used to do some work for a high-end shopping mall chain.

            2
            0

guess what I found in the March 2023 issue of Elle Korea

(bought it for the Call It Love pictorial, didn’t expect to find Hong Hae-in’s lost-to-Truck-of-Doom Roger Vivier shoes – ok, shoe! in there)

5
2

no, really. Eun-screw-yourself for real (episode 11).

4
9

counted 53 different epithets across 3 recaps (for episodes 5-6, 7-8 and 9-10)

and maybe just came up with no. 54, thanks to Hae-in in ep 10 who just went Eun-screw-yourself.

6
2

am considering starting an encyclopaedia of every name @Unit/beanies have called Yoon Eun-seong in Queen of Tears recaps and comments (as of ep 10)

Eun-snake
Eun-spider
Eun-s.o.b.
Eun-squid
(contd.)

7
13

more Queen of Tears wedding ring appreciation ❤️❤️

9
1

trying to remember if this particular Queen of Tears costume has been seen already on Hae-in (honeymoon flashback?) or not yet as of ep 10?

Because I see a wedding ring -question is, past or future?

3
0

anyone else watching Queen of Tears feel the urge to screencap every single lingering shot of Hae-in/Hyun-woo’s wedding rings or am I alone in this

(these just from ep 7 alone)

8
11

Queen of Tears episode 7 end appreciation (once I stopped crying)

10
0

Queen of Tears shallow appreciation time: this is such a beautiful shot, helped along by the three beautiful people in the frame – I mean, look at them!!
Especially Kim Ji-won <3

9
4

I appreciate their insane range as actors but the contrast is still quite something

11
11

I was prepared for Queen of Tears‘ Song Joong-ki cameo

I was NOT PREPARED for it to be the return of Vincenzo!!!!!

9
2

Queen of Tears Episode 5 even bigger wallop to the heart, what utter devastation (also the credits are gorgeous and I knew I was right to never skip them)

9
2

    Why did it feel like she had an abortion? That’s the gist of what I got but also got confused when she cried but said ‘you don’t deserve to be sad’. If she lost the baby why not tell him?

    3
    1

      if it was an abortion it certainly wasn’t one she wanted at the time, Hae-in was obviously a happy and enthusiastic mother-to-be.

      I can’t imagine her terminating her pregnancy unless it was a threat to her life and Hyun-woo is hardly likely to hold that against her, he only moves out of their shared bedroom once she (in his mind) callously dismantles the baby’s nursery – the fact that they’re not having a baby anymore is not news to him in that scene.

      2
      0

might as well just admit it, these two got me, they got me GOOD, what an absolute wallop to the heart this scene was tho

7
5

More Queen of Tears neckties(it’s SO GOOD to finally have a classic blockbuster kdrama that’s firing on all cylinders- and ugh Kim Soo-hyun/Kim Ji-won as a couple are amazing, chemistry 100/10)

8
6

    Sorry to pick a random post to ask but have you recently become an Errand boy? If so good luck on your mission to get a roof top villa if not just ignore me being late to the party!

    0
    1

      yeah I was a…fugitive? Until an hour ago and now I see I’m an Errand Boy? I have no idea how the levels progress but I’m game!

      1
      1

        🥳Congratulations on your climb.
        The levels are a reflection of your activity on the site. The frequency and consistency of your commenting leads to fast or slow climbs. So 2 or three comments per day on different posts leads to a quicker climb than 2 or 3 comments every couple of months. Some beanies spend years at each lower levels accruing lots of comments as they comment infrequently and others sail through in days or weeks.

        Once you get to Errand boy you go from needing 2-300 comments per level to needing at least 2-3000 comments to get to the next level Rooftop room dweller so everyone feels the pain of trying to get out of that level. From Errand boy onwards it takes 1000’s of comments to climb so few beanies make it to the higher levels. If you want to know the levels I will attach a link in the next comment to the levels and other beanie info. Please ignore if you are not interest or reply and ask I will delete it.

        1
        2

So in love with Queen of Tears and Hae-in’s style, literally the whole drama styling, lighting and coordi team seem to be v. into gleefully showing off Kim Ji-won’s exquisite beauty

7
0

I am so not ready to say goodbye to this crew /cries

(also all my best dramas this year were ones I didn’t expect to love – Vincenzo, Squid Game – though that just made me cry a lot – & now WLDN)

6
0

State of the downloads folder

#Vincenzo

6
0

No Vincenzo this week but yay for BangBangCon to fill the gap (even if I’m now teary at the sight of actual crowds of fans and having post-concert depression in a way I never did for actual concerts)

9
2