Stars raise awareness (about selves)
Okay, normally I’d choose to look on the bright side of something like this (there was this star campaign for domestic adoptions, for instance), but the timing — and the way the article frames the issue — is totally not even trying to hide the publicity spin.
Five stars — Kim Rae Won, Lee Junki, Yeon Jung Hoon, Lee Wan, and Kim Jae Won — are stepping up as models in a photo exhibition to raise awareness for handicapped children in conjunction with Holt International Children’s Services. Coincidentally, they’re also currently promoting their newest acting projects. I’m sure the photo spread has nothing to do with that. But the report is quick to follow each actor’s description of his handicapped-child photo shoot with a description of his upcoming drama or project. Because it would be a shame to let such great PR go to waste.
Like Yoon Eun Hye before him, Kim Rae Won is given particular mention for the easy, cheerful way he connected with his photo partner, 5-year-old Kim Dae Joon, who’s been afflicted with conditions since birth bearing names from hydrocephalus to cerebral atrophy, hypoxic brain injury, cerebral palsy, benign myoclonic epilepsy, and developmental retardation. (Kim Rae Won’s upcoming drama Gourmet airs on SBS. The article points out how he flew all the way from Japan, where he was busy with promotions, for the shoot. OMG! He flew in from promo work for… more promo work.)
Lee Junki posed with a 7-month-old girl, Jeon Yoo Ha, who was born with a cleft lip and palate. (Don’t forget to tune in to Lee Junki’s Iljimae on SBS next week!)
Lee Wan shot his photo with 14-year-old Lee Soo Hoon, who has Down Syndrome. (Lee Wan just finished filming his fourth film and is readying for his next.)
Yeon Jung Hoon had his photo shoot with 2-year-old Kim Joon Seok, who suffered from prenatal development problems and was born with a finger deformity (only four on the right hand) and hemiplegia (the right side of his face is paralyzed — but that baby is adorable). (Yeon Jung Hoon is currently preparing for his television comeback.)
And finally, Kim Jae Won posed with 3-year-old Yoon Dae Woon, a mentally handicapped boy with cerebral palsy who has trouble standing on his own. Apparently the boy spilled grape juice over Kim Jae Won’s white pants during the shoot, which I find inexplicably funny. It would’ve been hilarious if the photo actually showed the grape stain, but alas, it doesn’t. (To be fair, Kim Jae Won does not appear to be currently promoting his own agenda.)
The “photo story” goes on display for three days at a gallery in Seoul starting May 29 — the gallery has its opening party on the 30th — after which the promotion goes nationwide.
Via Asia Economy
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