Jun Jin’s video too hot for network TV
Shinhwa’s Jun Jin is one of the last members to make his solo debut (to date, Eric is the only one left without a solo album to his name, which I don’t believe he’s planning on in any case), and his debut single off his first album is causing a stir — not for the song itself but the 19+ rating its music video earned from the major broadcast stations.
The video for the song “Wa” features young clubgoers dancing closely, casting suggestive glances at each other, and generally giving off what was deemed enough of a sexual vibe to get it slapped with the 19+ restriction. Jun Jin’s management reportedly recommended re-editing the video to earn a less restricting mark, but that suggestion was abandoned because Jun Jin insisted on keeping the original concept and “quality” intact. (You’re going to argue quality for a bump-n-grind club video? Really?)
That keeps the video from being broadcast on KBS, MBC, or SBS; it’s permitted to show 19+ content in the middle of the night, but there are no programs airing music videos in those hours. Cable is another option, but the move cuts down on promotional exposure and airtime.
Probably not the smartest move in promoting a debut song on a debut album for a debut solo artist. Maybe he’s too confident that his Shinhwa ties will carry him to worry about possible negative ramifications, and I’m pretty sure he’ll do fine anyway. But although I find the video totally tame, I also think Jun Jin’s insistence (called “stubbornness” by his manager) is a bit misguided.
SONG OF THE DAY
Jun Jin – “Wa.” Personally, I think the song sucks. Which means it’ll probably be a hit, since that’s the way the wind blows. [ Download ]