Fashionistas go for a Green Ride
Clothing brand Benetton is launching its “Green Ride Campaign,” with five fashionistas providing the face to their promotional ads: Jung Ryeo-won, above (Ja Myung Go); Gong Hyo-jin (Crush and Blush); Kang Hye-jung (Why Did You Come To My Home?); Choi Kang-hee (My Sweet Seoul); and model-singer Jang Yoon-ju.
As part of the campaign, Benetton will be producing limited edition bikes and “eco” bike bags and T-shirts, which will be sold in stores nationwide and on their website. A portions of proceeds from the campaign will be donated to the Climate Change Center.
Here’s Jung Ryeo-won with her bike:
Fashion model Jang Yoon-ju:
Film actress Kang Hye-jung (though perhaps more often described these days as Tablo’s honey):
And actress Choi Kang-hee: