Kim Yuna is a ratings queen
Much has been made of the incredible pressure surrounding figure skater Kim Yuna‘s bid for an Olympic gold medal, and although the phrase “all eyes are on her” is usually just a figure of speech, with Yuna it’s pretty much true in a literal sense. The television broadcast for her short program performance on Tuesday (Wednesday, Korean time) drew in a whopping 42.5% ratings score (AGB Nielsen numbers) — and as if that number isn’t already pretty impressive, at its highest point the broadcast drew a 77.8% audience share (as in, nearly 80% of viewers watching television at that moment were watching that program).
Kim performed in the second-to-last flight, preceded directly by her biggest competitor Mao Asada. According to the ratings analysis, which can break down the trends by the minute, the five minutes that showcased Asada’s performance (from 12:54 pm to 12:59 pm) drew in a 37.1% rating, which translates to a 71.3% audience share. Kim’s portion, aired from 1:01 pm to 1:06 pm, rose to a 40.8% rating and 75.4% share. The numbers topped out as the competition ended.
A source with SBS, the broadcaster airing the Olympics, said, “At the Vancouver Olympics, interest is growing in our country, and in particular there’s explosive interest in figure skating star Kim Yuna, which we see in the ratings and audience shares.”
I know you can’t directly compare drama programming with non-scripted programming, but those are some impressive numbers and would be incredible even for top drama shows. Plus, dramas have the benefit of higher prime-time viewership to begin with. As the competition aired in the middle of the business workday — prompting much of the country to stop what they were doing to watch, including government meetings and political speeches — it makes the numbers even more remarkable.
With Kim putting in a nearly flawless performance with her killer Bond routine, leading Asada by nearly 5 points even though the latter landed a triple axel cleanly and also had a fabulous program, expect similarly high (or even higher) numbers tomorrow when they skate their long programs.
Via Star News
Tags: Kim Yuna