JTBC pushes Madam Antoine, rebroadcasts Padam Padam
by javabeans
Hm, interesting decision. It had been previously reported that JTBC was intending to air Madam Antoine, its psychiatrist-fortuneteller rom-com starring Han Ye-seul and Sung Joon, as its next Friday-Saturday drama following disaster drama D-Day, which wrapped this past Saturday. Instead, JTBC has decided to rebroadcast an old drama, 2011’s fantasy-romance melo Padam Padam — The Sound of His and Her Heartbeats. That’s quite the last-minute switcheroo.
Rerunning dramas isn’t an unusual practice, but reruns typically air throughout the week and in other timeslots; what’s unexpected is that a cable station would give up a prime-time spot for a show that already had a full run years ago, pushing back new original programming to do so. Which makes me think it’s more about Madam Antoine needing extra time to prepare than it is about Padam Padam meriting a second run.
I wonder why JTBC chose Padam Padam to rebroadcast, of all the shows in their backlist; they could have rerun current variety programming — they have a number of hits, like Take Care of My Refrigerator, Abnormal Summit, and Witch Hunt. They’ve also got bigger drama successes like Secret Love Affair and Wife’s Credentials in their archives, though perhaps this would be an opportunity to give Padam Padam a second shot at picking up a bigger audience. It was considered a good show for JTBC back when it premiered, and having big stars like Jung Woo-sung and Han Ji-min (not to mention star producers like writer Noh Hee-kyung and director Kim Kyu-tae) was a big get for a brand-new cable station.
In its first run, the drama netted above 1% ratings, which at the time was a mark of a successful cable show. With cable now taking up increasingly bigger pieces of the ratings pie, it’s conceivable that a second run could also do decently well… though you’d have to contend with the fact that a huge chunk of suspense is missing now, since fans can always get their hands on the whole series online. Does this move make sense for the station, or will the timeslot just be a void until new programming starts up next year?
Padam Padam begins its run this weekend on Friday, November 27. Madam Antoine will now premiere next February.
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Tags: Madam Antoine, Padam Padam
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1 Lua
November 24, 2015 at 7:30 AM
I think that they avoid 'Answer me 1988'.
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super
November 24, 2015 at 7:37 AM
same here....
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2 lordseungri
November 24, 2015 at 7:41 AM
With the huge success of 1988 they probably want to avoid it
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3 Jam
November 24, 2015 at 7:49 AM
Oh man I loved Padam Padam. But I agree with you about rebroadcasting on a prime-time spot...
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4 Dina
November 24, 2015 at 8:08 AM
Padam was so bad, I could not finish watching it in the first time. Why a second round.
Madame Antoine I will give a try for everyone but Han Ye-Sul. She is so bad an actress. Such a plastic personality every time I see her. Shudder at the prospect of going through another drama with her, but the rest of the cast is so awesome.
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changhyun
November 24, 2015 at 11:00 AM
You obviously are too dim to appreciate such a fine work.
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Beverly A
November 24, 2015 at 2:49 PM
Dina, you're pretty negative. Padam was beautiful.
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Rachel
November 25, 2015 at 5:56 AM
You're in the minority here, pal. I really, really enjoyed Padam. For a melo, it was really well done and I didn't feel like I had to force myself to watch a draggy and overexaggerated melo. Jung Woo Sung was so sweet too, as the lumbering male lead.
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RM
November 28, 2015 at 11:54 AM
If you can just stop using your time judging someone, maybe you can learn simple English.
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jenni
February 26, 2016 at 6:03 PM
Padam Padam is a fine show.
Maybe you should give it a second shot and learn something.
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5 Anir
November 24, 2015 at 8:17 AM
Hmm if it's true to avoid Reply, then maybe all these TV stations need to consider about airing dramas in the different time slot, so there will be no more rating battle LOL I think I Db translated the article about it months ago ???
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6 fab
November 24, 2015 at 8:32 AM
Interesting. If I remember correctly, wasn't Padam Padam JTBC's first drama?
I have nothing but good memories of PP, it was refreshingly different, and despite the dark supernatural elements and melo story, it was really addictive. It definitely doesn't hurt that JUNG WOO-SUNG who rarely does dramas was fantastic in it.
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7 Z
November 24, 2015 at 8:36 AM
I really liked Padam. Its one of the few melos I could sit through. But a huge part of it was the mystery because the romance was lackluster. So this is an odd choice to re-run.
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8 lemondoodle
November 24, 2015 at 9:10 AM
Scared of Reply 1988
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9 Erica
November 24, 2015 at 9:22 AM
Loved Padam Padam!
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10 miroufleur
November 24, 2015 at 9:29 AM
Reply 1988 power lol
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11 Aigoooo
November 24, 2015 at 11:11 AM
A wise choice to avoid competing with Reply 1988. Makes me think of the drama Miss Korea. If only it had not aired opposite My Love from the Stars, it would have been noticed more.
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12 rinoak
November 24, 2015 at 12:51 PM
Aw, PP was great and my Kim Bum was so cute in it! :)
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13 aco
November 24, 2015 at 1:13 PM
Yeah Padam is one of those hidden GEM.. Loved it..
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14 Jane the Virgin
November 24, 2015 at 2:12 PM
Padam Padam is soooooo good!
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15 Dakchigo
November 24, 2015 at 2:19 PM
I'm inclined to think there was just no time for "Madame Antoine" to prepare. You'd have to wonder why it was not being promoted when "D-Day" was drawing to a close. It was actually quite rushed too, because we only knew it was eyed as a followup when "D-Day" was already airing. If they only really wanted to avoid "Answer Me, 1988," they only needed to push it back a week and air it on the Saturday-Sunday 9:40 p.m. slot, since "Awl" is doing better.
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pogo - now sailing HMS Queen of Tears with Corn Salad on deck🍉
November 24, 2015 at 7:33 PM
Awl isn't doing that great either, considering JTBC had hopes of it being the next Misaeng and it even started out with higher ratings than Misaeng had for its first ep - ratings aren't disastrous, but they're probably a little below expectations.
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16 Beverly A
November 24, 2015 at 2:47 PM
My absolute favorite: Padam Padam! God, I LOVED this show. I cried like a baby!
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17 canxi
November 24, 2015 at 4:50 PM
Padam Padam really was so good. I still think about it all the time. I should rewatch it now that it's back on viki. O:
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18 kimerica
November 24, 2015 at 5:29 PM
Is JTBC perhaps having problems with Han Ye-seul ala
Spy Myung Wol causing a push back?
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Rachel
November 25, 2015 at 5:57 AM
If so, maybe it's a good thing? Korean drama filming conditions are pretty inhumane, after all.
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19 Nathan
November 24, 2015 at 9:44 PM
Padam Padam my fav!
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20 panda
November 25, 2015 at 9:53 AM
Oh Padam Padam... Started out as such a fascinating and interesting drama, but I remember getting bored by the pace. I really had to force myself to watch the last couple of episodes.
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21 Hannah
November 25, 2015 at 12:59 PM
I love this drama, so I'm definitely overjoyed that they're giving it a re-run. The scriptwriter did an excellent with character development as well as the storyline which wasn't overdone. The characters are relatable and very human. I highly recommend the OST to everyone especially Noel --- In Order to Live
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22 kopytko
November 25, 2015 at 1:28 PM
I find Padam Padam definitely worth a re-run. It is one of the very few shows I re-watched. Kim Bum as the bipolar angel is to die for :)
Also, I think it may be interesting from business point of view, as the position of cable channels in the market has changed since it was originally broadcast.
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23 mateus
November 25, 2015 at 5:44 PM
the full crap madame antoinette will eaten by answer me 1988 if they are stupid enough to air head to head. good decision by jTBC. those crap will be eaten by cheese in the trap anyway.
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24 mateus
November 25, 2015 at 5:45 PM
the full crap madame antoinette will eaten by answer me 1988 if they are stupid enough to air head to head. good decision by jTBC. those crap will be eaten by cheese in the trap anyway...
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25 Ananta
November 26, 2015 at 7:53 AM
what a coincidence, i just watched padam padam last week, still have to finish the last two episodes, but it's getting frustrating so i don't know if i want to continue...
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26 hunter
November 26, 2015 at 2:43 PM
Padam Padam was quite well done. I loved how she warmed up to him and he was this huge guy that she grew to love. It was a good story and as someone else put it the bipolar angel was great. I think they showed a very difficult relationship develop and succeed considering the odds against him. Also an adult relationship with none of that stupid naivety they show among older adults when sex is involved. They acted like adults and this is so rare in most dramas
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