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KBS sets up new production company, draws ire from partners

Oh KBS, have you let the success of Descended From the Sun go to your head? The broadcaster has experienced a series of public mishaps since Descended’s wildly popular run concluded, from their nasty battle with SBS over Jealousy Incarnate broadcasting rights, to their attempt to coerce Park Shin-yang into filming additional episodes of Neighborhood Lawyer Jo Deul-ho to extend the show when the actor already had another project lined up. Now the network has made public their intent to establish a new production company, and the news isn’t going down well with their producing partners.

KBS is forming a production company called D1 (or tentatively D1: Dream One) which will focus on producing blockbuster Hallyu dramas with foreign market appeal, as well as domestic variety programs. Unsurprisingly, this has pissed off many established production companies, who feel as though the broadcaster is encroaching on their territory. Three different production associations (Corea Drama Production Association, Korean Independent Production Association, Korean Independent PD Association), have publicly condemned the news and have encouraged its members to halt projects with D1.

KBS responded with an official statement, which they hoped would clarify their actions, but it only made them sound more obtuse. It basically stated:

Production costs have risen rapidly and revenues have rapidly dropped. We lost half our top talent which left us on the brink of collapse.

Despite these difficult circumstances, KBS will focus on continuing to develop high-quality Hallyu dramas geared towards foreign markets to further the broadcast industry and in the interests of the nation.

The new production company is comprised solely of KBS’s capital, and will be able to reignite interest in Hallyu through its production of foreign-oriented blockbuster dramas and domestic variety programs.

In this process, KBS will continue to work with outsourced production companies in joint development and joint production through a variety of methods. Also, KBS’s spending on outsourced production is much higher than that of other networks.

The press reports that KBS is leaping into the entertainment management business are greatly exaggerated. D1 will focus on making pre-produced, high-quality dramas and variety programs.

What’s ironic is that if KBS hadn’t trumpeted the creation of a new production company and had quietly allocated more internal resources to production, the media furor all could have been avoided. It’s not like they didn’t have a hand in the production of their dramas anyway, and if they had employed more in-house staff on certain projects, their outsourced partners would have been none the wiser. I guess with the ups (like Descended) you have to take the downs — although in KBS’s case, their recent stumbles have all been self-inflicted.

Via MyDaily, News1

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Oh, please KBS.

They spent two to three years before DOTS flopping all over the place with their dramas and now are continuing to produce flop dramas, with very few exceptions, post-DOTS.

Also, do they not realize that JJH and LMH's drama is basically going to most likely swoop in and destroy all the records DOTS has broken, for sure internationally, and probably domestically too lol.

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True, KBS has the worst dramas.

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Haha, you know, KBS actually had a lot of my underrated favorites over the past few years and I actually felt like they weren't getting the ratings they deserved on many occasions. Frankly, I was actually happy for their success with DOTS, even if it was hardly what I considered to be an amazing show. But, damn. They are getting waaaaay ahead of themselves now...

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They get REALLY good dramas once in a blue moon (top of the charts ratings) but a lot of my all time faves are from KBS too. At least they're doing awesome with 1N2D.

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This had me curious as to which channels my favorite dramas come from. Actually, personally, taking a look at my Favorite K-Dramas list, KBS has 5 out of the 10.

I never noticed this before checking now, but the only Big 3 not represented in my Top 10 is MBC. :O

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My favorites are old dramas (mostly sageuks) so MBC and jTBC are at the top then KBS and SBS.

Lately, KBS is at the top from weekday to weekend dramas. They are doing well all across the rating board.

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I have few favorites from KBS, but mostly I love dramas from SBS the most, with few exceptions from MBC and tvN.

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I like Winter Sonata hahaha!

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I'm not well-versed in the K-drama production landscape, so I fail to see what the fuss is about. Dubious ratings track record aside, wouldn't this setup be similar to TVN/OCN's CJ E&M or JTBC's Dramahouse? Besides, isn't in-house production the norm before the Big 3 begin outsourcing everything to cut costs?

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The problem is that now that they have established these connections, pissing off these production teams won't help them the long run. Anyways, dots may have been a hit, but in my opinion, it wasn't the best show ever, and to make a team focusing on foreign appeal rather than what Korean citizens want is not a great idea when you're still catering mostly to the Korean public.

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DOTS was an awful drama.

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lol I always think of a Korean music video when i watched DOTS everything was so high quality and visually great but if you look closer past all that, it was a pretty average drama with a lot of expensive flashing lights to distract you from the fact.

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I am one of the minority who think DOTS sucks

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Dots was overrated. It was graphically beautiful, yes. And thats probably the only achievement i can agree to. The plot was not as good.

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DotS vas only a hit because of Kim Eun-suk. KBS' only hit dramas in the last tvo years (other than their veekend dramas) have been the ones from big-name vriters - the last one before this vas Park Ji-eun.

If it really vants to revive its drama department, KBS vould be better off forking out the money to pay top vvriters than chasing Hallyu money. Hallyu fame tends to folllovv domestic smash-hit dramas anyvay, it's a better strategy than throving big stars at a script that unravels midvay (Oh My Venus). Or nonsense like scheduling high school dramas during high school exam season (Sassy Go Go).

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You know, I was surprised that Kim Eun Sook agreed to do a pre-produced drama. She said before that she wasn't going to do one.

She has always been a SBS star writer and she must have been disappointed that they passed on her drama in favor of SFD. It's no wonder she went with tvN for her next project.

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Shudder to think that in certain circles, KES is considered to be a good/quality writer.

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I think this was a bad move. Production budget is the issue right, it could've been worked out and they could exercise greater control slowly without creating this much controversy and anger. Its like burning bridges before you've even build a road for yourself. Not very smart but good luck to them.

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Business as usual.
OCN and tvN is not the only cable channels that CJ E&M owns and they are not limited to broadcasting. They have a music division, film division etc.
CJ E&M is like Warner Bros, Universal, Buena Vista etc (Hollywood's top ranking film distributors). CJ E&M is the distributor for the top 3 films with highest nationwide admissions of all time in Korea.

Anyway, I'm all for increasing pre-produced dramas but producing high quality hallyu appeals dramas can be misleading. High quality in what? I supposed that means more fluffs with good looking stars like Descended From the Sun?

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The vords "high-quality Hallyu dramas geared tovvards foreign markets" are absolutely not good nevvs vhen you think of some of KBS' previous attempts at gearing dramas to foreign markets - does anyone really vant another Moorim School?

I mean, no one even vanted the first Moorim School!

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Maybe KBS finally watch CA: Civil War...the missleading intention..

I hope they can resolve this since I do like BM and enjoy DoTS+Five Kid but idk about this kind of situation

Also thanks for subs your show in youtube, it helps a lot and ut feels good to watch it legally..

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Hmmm. They do seem to have become arrogant. Shouldn't they be more wary? I mean, before DoTS people were talking about how horrible KBS ratings were in 2015 (because they WERE terrible). One runaway success does not guarantee more successes.

The whole "focusing on foreign appeal" doesn't sit well with me, even as a foreign fan. Korean audiences are still their primary audiences. Hopefully they don't become alienated in the process.

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And to focus more on foreign fans is never the best option. Anything that become a trend will die down somehow. It really seems like they got arrogant and big headed with the success of dots. Not like the show was the best show ever. It had no quality other then its hype over the leads. They should have focused on korean audience more. Its almost always a success internationally when it is domestic.

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If they are going for high quality then they should look at Sandglass and Eyes of Dawn. Figure out what made them a timeless masterpiece that will be talked about for generations to come. Now those were high quality dramas that equals their high rating success.

Obviously they are not talking about the same high quality dramas that were made for the Korean viewers but the ones that appeals more to the Chinese market.
I get it that it's a big boost to the economy and all that but it's still sad. How long is it going to last?

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Exactly! If they vant to focus on foreign fans so much, vhy are those dramas being aired in Korea at all?

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KBS has ALWAYS been arrogant. Just look at the way they censure songs and ban (unofficially) celebrities from certain agencies on their programs just to prove their influence in the entertainment industry. The whole Jealousy Incarnate thing where they tried to pin the blame on Son Hye Jin and painted her as an arrogant and stuck up diva just put them on top of my "lost all respect" list.

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They had some nerve, daring to do that to Gong Hyo-jin after she even took a pay cut to do Producers. Shameless jerks.

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Was is Gong Hyo Jin ? For some reason I always get confused between the two

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Biting more than you can chew KBS?

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Maybe cos a lot of Korean actors are going overseas to act in China and many international fans watch kdrama, they want focus on foreign market cos can sell at high price?

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Even though a lot of Korean actors are going to China, ratings come from the Korean audience, not the foreign audience, so catering to that isn't giving hem any benefits.

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I remember Moorim School was marketed to have broad global appeal or something along the lines. But look at the ratings, the drama flopped so hard that it seems no one watched the show. So yeah I believe catering to Korean audience is the best option for them, if ratings in Korea is high then no doubt foreign countries will buy the rights at high price.

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hallyu drama to cater foreign viewers? I am foreign kdrama viewer. and I dont know what it means.
DotS was very successfull, yes it well acted and the sceneries were beautifull, but from story point, it wasnt that good..

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This is actually good for KBS.
For years KBS has had a pool of producers that they basically train from the very beginning, only for them to scouted by cable channels like tvN or private production companies with huge amount of money - and since KBS is government owned, they weren't able to hold onto the producers with a better deal.
As much as I enjoy tvN dramas I found it unfair that KBS and other major broadcasting channels basically created all these awesome PDs only to have tvN snatch them and mediaplay about their awesome pool of talent that they didn't create - so I would rather have KBS come up with ways to hold onto their talent and this is one of them.

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But those so called good pd are blooming when they moved out of kbs. You cannot deny how much more better they are at their work when they left public broadcast channel. Just look at the quality of the drama they produced. They are much better compared to public broadcast drama. It is their lost. They should have let their talent to explore more things when they are with them but now look at what happened.

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That's exactly the point, KBS wasn't able to provide a better environment because of their system tied to the government and the lack of fund and investment, and they're trying to remedy exactly that with a separate production company.
Hallyu is a secondary thing as KBS statement has said so I'm not sure why this article makes such a big deal and make it look like KBS is doing this blinded by overseas money. The biggest issue is protection of their own talent.

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I'm sorry to say but this is about overseas money. DotS's massive popularity in China not only helped boost the economy but increased Chinese investment in Korea's entertainment industry.
By now KBS probably have enough Chinese investors to support this new production company. They are going to have a say in what goes on in dramas and KBS will gather to their needs.

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I mean, with or without production company, Chinese investors getting involved was inevitable the very moment dramas were being 100% pre-produced to meet Chinese broadcasting requirements. Do you think that was really to "increase the quality of the dramas"? Hallyu or not, KBS has been discussing for years the ways to keep their producers in their hands and not hand them over to tvN or JTBC, and this isn't restricted to just drama directors. If creating a production company means they can make sure PDs like Lee Eung Bok and Yoo Ho Jin stay in KBS, that's great.

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tvN and jTBC knows how to give writers and directors more freedom and room to breathe. Maybe even better pay. I believe that's why they go there and I don't blame them.

Not every pre-produced dramas were geared towards overseas market. MBC's Road #1 was definitely for Korean viewers but I know that was 5 or 6yrs ago before everyone wants a piece of China.

This is a drama by the queen of fluff, Kim Eun-Sook. Hardly anyone was expecting quality writing after Heirs. If anything, the production, cast and crew benefited most. It was beautiful show with good acting from what I saw in the first few episodes.
The fact that it was a rating hit in Korea doesn't necessarily mean it was geared towards overseas market in the first place. Kim Eun-Sook has a great track record with ratings in Korea.

I'm not sure if not having enough funds is the problem with the big 3 and pre-produced dramas. It's about taking risk imo. SBS didn't want to take the risk and passed on DotS to play it safe with SFD. KBS decided to pick it up and it worked out big time for them.
(I'm not quite sure if we are talking about the same thing here so forgive me if I'm way off).

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I'm not sure I see why this is such a bad thing. Nearly all networks and production companies are trying to make big hallyu dramas that appeal to foreign fans (especially Chinese ones). That's one reason pre-producing dramas is now in style, so they can sell the drama to China. This production company is going to focus on pre-producing which seems like a good thing. They are just cutting out the middle man and doing it themselves. Seems smart to grow your own talent, spend less and control things. Though it would probably the better to start as a joint venture, but who knows... these dramas probably can't do any worse than some of the horribly rated dramas they had other people produced can they?

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I smell too much cockiness and foolishness from their statement... They think that because they 'made' DOTS huge, everything that they touch will turn into gold and so theyll sell it to foreign countries -a.k.a. China- for millions and live happy ever after... NO, just NO! Idk why I feel these people sounds like they lack common sense. This reminded me of the unneccesary uproar the Grand Bell Awards caused with the no prizes for no-shows.

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Also, awcoconuts, I love your writing style. You're great at writing news stories, keep up the good work! I know you're busy and in a K-Drama slump of sorts but I hope to see more contributions from you on the site. :)

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Hmm. It seems to me that KBS is trying to make "Lord of the Dramas" in real life.

Who is going to be the real life Choi Siwon?

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I can see it now. First drama out of the gate for Dream One will be "What Would Jo Dae-hyeon (the current president of KBS) Do?" ?

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Promise to produce "high quality" dramas doesn't mean they will. I don't get why they don't see that it's all in the story. If you really want more of a sure thing, have your writers finish writing their dramas to ensure a good, well-paced, interesting story, then cast actors capable of delivering.

Boom.

Ratings.

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Wow, so much hatred and negativity for KBS and its successful drama Descendants of the Sun. Why is it wrong for them to create a subsidiary to take care of their entertainment business? It will give more freedom and higher pay for their resident PDs.

You people keep on complaining about KBS's dramas, but when they're trying to do something to make it better, all you have to say is KBS is making a mistake, KBS is being arrogant, KBS is this and that... Is this site a place for KBS haters to gather?

Didn't you guys read Spills The Bean section? There are many who got hooked on kdramas because of the godamnawfuldramabutloveLeeminho Boys Over Flowers. And which channel was it aired on? KBS. Winter Sonata? Full House? Autumn in My Heart? Until today, all these dramas and their actors and actresses are still very much loved internationally. They introduced us to kdramas and some people become addicted to it.

Just because KBS doesn't have high rating dramas, doesn't mean their dramas are all bad. After almost perhaps 4 years having no high rating drama, the verymuchhateddramaonDB DOTS helps KBS back on track and their employees, directors happy. What's wrong with having a successful drama on your channel? It was a preproduced drama, to show that KBS has faith on it. Do they expect it to be hugely successful? They must have done something right for the drama to reach its current status. Geez, you people make it sound like it is a sin for KBS to have a successful drama, but it's ok for TvN, SBS, MBC, JTBC and the rest.

Who cares if they will be more successful dramas after DOTS, like someone here mentioned the upcoming Lee Minho & JJH drama. And you people here who love and praise MLFTS so much think story wise it's a masterpiece? Prrfftttt! It's nothing but an alien.

And thank you to KBS which introduced me to the awesome world of Korea's variety shows! I love variety shows more than dramas.

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Woah so much negativity, please make sure to read the article properly beforehand.
First, it's not DB that hate KBS, DB only delivered the news that KBS got hate from many production companies because they want to set up their own production company. Why? Imagine if you work with your friends and their companies for some 30 years, then someday you break the bond and create a new company instead. Will your friends not pissed off? Your friends, in this case production companies, would feel as if you don't trust them and just want to benefit yourself.

And I wonder where in the world do you see the verymuchhateddramaonDB DOTS? Read any DOTS recaps and comment sections here and see there are MANY fans still love DOTS. I myself think DOTS is overrated, but it's still much beloved here and many people I know are DOTS fans.

Well I don't know if you're just annoyed because we discuss KBS's arrogance here, but as I stated it seems bad move from KBS. It seems they want to protect the talents, but I think they should provide better incentives and more creative freedom, not by making their own production company and focusing on foreign market. Because well many PDs have been successful in cable stations and it's not because production company, but more like they have more creative freedom and better incentives. And I must say Big 3 dramas nowadays, not only KBS, are becoming less interesting as they usually have same old stories and characters.

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I don't think you example makes sense. You work for 30 years with someone, you gave them 30 years. You don't owe them a lifetime together. If anything it makes sense to branch out on your own finally, especially if in the last few years you aren't seeing positive results. A lot of people do end up doing that. This is also not friendship, but business.

Anything that focuses on pre-produced dramas is a good thing to me. That KBS has faith in them could mean big changes in the future.

I don't even know why people are focusing on DoTS. KBS is doing more pre-produced dramas other than DoTs. DoTS just showed them they have a future in that.

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Since you're asking, then I will answer. Yes, I think this article is painting KBS as the bad guy. Trying to connect DOTS with KBS's arrogance. And other events too like Joe Deulho attempted extension. So what? Nothing bad happen on the other channels? What about MBC who keeps on trying to revive Jewel In The Palace? Or SBS who turned down DOTS cos they thought it has no place for product placements?

What's wrong with a broadcasting company having its own production house? Those who are against it are merely because they see another competition in the already competitive market.

And they also want to keep on doing preproduced dramas, which other production companies are still very sceptical about it. But their actors think it's a good thing. We all know how bad the working condition is when doing live shooting.

I'm sorry but I don't see anything bad about this. Even if the three associations who are against it manage to stop KBS, I still think it's a good thing that KBS plans to do it.

"The positive person builds planes; The negative person builds parachutes" - A Fool's Concern, Kim Jongmin.

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Exactly. I completely agree. I don't see the whoopla over this. It's competition, and it's KBS's competitors who are crying foul but, hey, it's their competitors. Also, why are we concerned about KBS's "arrogance?" It's a company, not a person. And I don't think just because a company wants that makes them "arrogant." To be honest, a little more competition will be better for everyone in the industry I think. After all, before DotS (and I agree that this drama was not the most amazing thing ever, it was good but not stupendous) kramas were losing steam and investors. So maybe it's a good thing that KBS is using this opportunity to try to develop programming aimed at the international market instead trying to hit us over the head with the same type of programs we have seen for years now.

I don't really care whether D1 succeeds or fails - you take a chance in life in everything and you hope for the best but if it tanks then that's just part of life and that's part of business and investing - but I do think that it's good that a company is trying something new to stir up the market and the competition a bit.

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The real problem is that the Big 3 did not hold on to their good writers and directors, letting the cable channels scoop them up. The Big 3 have been relying solely on A listers lately to fuel their dramas and we are starting to see that even bankable stars have started flopping (Hyunbin, Ha Ji Won, Kim Sun Ah) due to poor writing.

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Why do you stan a broadcast station is the real question that should be addressed to be very honest.

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Nope. It's you who need explaining for your very first post up there. Being so overly negative over a broadcasting company. All I have said are facts. While yours are merely ill feeling towards them. Remember, a drama isn't just about a broadcasting company. It is also about the casts, the crew and everyone who shed their sweat and blood to make sure it will appeal to the audience.

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Well said- I love all the old dramas u mentioned

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Thank you for this. I don't see awcoconuts as overly negative, but the comment section brought down my mood. Like seriously breathe everyone. It's a change but let's see what happens before we declare it the worst thing ever or presumptuous. They could have been planning this before DotS. I'm in for anything that improves working conditions for the actors and brings me awesome shows.

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I know many people are gonna have things to say about KBS setting up this new company, but all I can think of when I see the company name, D1, is that it's the opposite of 1D, One Direction. And I am not even a One Direction fan. Okay never mind me, scroll along!

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Well, talk all you want, I like how KBS recognizes its International viewers!

I love watching KBS shows, music shows, and even dramas english subbed on their youtube account!

I see why they pissed off others, nobody wants the person you gain money from, to start getting their own money and you lose it.

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"....and domestic variety programs."

I don't think it's such a good idea and they're focused more on dramas so anyone know how will this affect their variety shows in general because most of my favorite variety comes from them and I really don't want KBS to mess those up.

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I'm not sure what to think of this.

I'm a foreign viewer and didn't find DotS appealing at all. With DotS the quality was merely in the cinematography and the acting but not the story. If you ask me: I wish I could have awesome cinematography and acting AND a good plot. But I rather choose a drama with a good plot than a polished shell like DotS.

But setting DotS aside I don't know how they will make sure to make quality dramas if they believe good cinematography and popular actors are enough make foreign viewers watch. In the end it will limit what they can actually do rather than make sure they'll win anything from it on the long run.

I always liked KBS best but in the past 3 years or so I stopped watching kdrama alltogether because I found them boring/repetitive (same goes for MBC and SBS). Cable was a nice and refreshing change and I switched to their dramas. Only in the past months I saw a change in public broadcast stations but still...

Also does this mean when Chinese money is involved in this company that China will monitor the content of those dramas? Isn't it enough that the Korean government has their eyes on what the 3 big broadcast stations air?

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I don't understand what the big deal is. It's called competition. If KBS wants to take a risk and venture out and create D1 then it's not really up to its competitors to cry foul. That's what companies do when they've had success in a project - they expand. It's completely naive and self-centered to think that just because one company is expanding that they're letting things go to their head. It's their business if they want to expand - even if the venture is a total failure at the end of the day. I'm sure these competitors will be doing the same thing if they had the opportunity to do so. It's rich people fighting over who gets to have more money. No one should be condemning anyone.

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Oh, and as for investors. Yeah, it's called investing. You take a risk and you either lose or you win big, that's the name of the game. I'm sure investors will do their own due diligence before they choose to sign up with D1. Are we really that concerned about whether KBS/D1 will succeed or fail? Why? First, I'm sure they'll be fine in either situation (I'm sure there are huge tax write off and incentives if they fail anyway) and why are we concerned about the "arrogance" of a company. It's a company, not a person. If they want to make poor (or good, who knows) business decisions who cares. It's not like they're dumping tons of hazardous waste in the river which would affect the average public. I don't think whether a tv station has good or bad programming or where they choose to focus their resources is really a matter of public concern. I'm sure competition will weed out what's bad and what's good.

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