I would’ve thought the thrall of Hallyu’s arguably biggest hit, 2002′s drama Winter Sonata, had long since faded. I know Bae Yong Joon’s still hot shit in Japan, but he really hasn’t had a hit of the same magnitude since, Legend notwithstanding. But that isn’t stopping producers from Korea and Japan from joining together to tackle a joint animated venture, bringing Winter Sonata into its third incarnation (first: drama series; second: theatrical production).
The animated version is being planned as “long-run contents,” which I can only presume means a long-running series. Korean company Key East is partnering closely with the Japanese Total Promotions in the investment and production costs: “With Bae Yong Joon’s brand power and the combined efforts of Korea and Japan’s animation planning and skills, we can make a genuine and meaningful production that represents Asia.” Original production entity KBS Media has also promised their cooperation.
The intent is for the animated Winter Sonata to broaden its initial fanbase of watchers of the original drama and Bae Yong Joon devotees, expanding to draw in new audiences throughout the world.
Key East rep: “We estimate that the animated Winter Sonata can take the success of the original series and far surpass what it earned. In addition to the animated production, Key East will branch out into business ventures with the derivative entities, like the OSTs, DVDs, publications, characters, games, mobile services, events, and other products.”
I mean this gently, but: Tough cookies. I think they’re overestimating the appeal of one long-seen, long-over drama that, while popular in its day, is probably best left to fond memories and maybe an annual pilgrimage to former filming locales for the die-hards. I really don’t think it’s quite the ever-blooming money tree these people would like to believe it is. Then again, I may be biased — I thought Winter Sonata was a total bore. But my mom sure liked it.
SONG OF THE DAY
Every Single Day – “겨울에 서다” (stopped in winter) [ zShare download ]
Tags: Winter Sonata