I’ve been hearing about this vague Kim Haneul–Daniel Henney joint venture called “Sweet September” for months now, and wondered why the heck so much media attention was lavished on one unremarkable photo. Granted, when you bring together two beautiful people, people will take notice for even the slightest of reasons, and from what I’ve been able to glean about Sweet September, it is indeed the slightest of reasons. It’s also been promoted with lots of vague buzzwords and not a lot of actual description, which is, to say the least, annoying. (Personally, I find the more you have to obscure the product itself to sell it, the less I can count on the product to be any good.)
Anyway. It’s now being touted as a “romantic photo movie” between the two leads, which leads me to ask: Huh? A photo movie? You’re either a movie or you’re a photo, but the two are kinda opposite things, yeah? — since one is stationary and one, well, moves.
Misnomer aside, Sweet September is a joint project between Elle Magazine and cable channel On Style and is composed of seven romantic love stories (the subtitle is “Seven days of love,” which sounds to me like seven days of lust might be more apropos, but okay). Here’s the preview:
(Who else cringed when Daniel Henney spoke his opening line? The two stars do look gorgeous together, though.)
The story/program/”movie”/whatever hits airwaves on August 23 on cable channel On Style and will be featured in September’s issue of Elle.