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Korea, Calm Down. Stephen Colbert Doesn’t Hate Rain.


 

Oh, good lord. Rain fans (and Korean media) need to calm waaayyy down.

SONG OF THE DAY

Rain / Bi – “태양을 피 하는 방법” (How to Escape the Sun) — I prefer this version to the moodier version used in the music video. [ zShare download ]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 
In case you don’t know what I’m talking about, you can watch the video clip of Colbert featuring a segment on Rain from The Colbert Nation site — the video that shows that Colbert was not in fact “attacking” Rain and “mocking” him — as the Korean media have been quick to accuse.

 
You know what? I like Rain/Bi. He has a nice voice, he’s a great dancer, and he’s a hard worker. I don’t particularly think he’ll succeed in the US market but I wish him luck anyway.

But you know what’s NOT going to help him? When fans and the entirety of Korean entertainment media take a silly segment featuring him on The Colbert Report and blow it out of proportion as a racist attack. Especially when the segment is funny as hell AND actually shows Rain in a positive light if you approach it with the right perspective.

First it was Yahoo Korea, The JoongAng Daily, Sports Chosun, YTN News, YTN Star, SBS News (a little more balanced), and now Chosun Ilbo. And there’s a key element that these reports are missing — the point of satire. They have jumped so quickly to the conclusion that Colbert was attacking Rain that their knee-jerk defensive reporting HAS GOTTEN IT ALL WRONG. They misunderstand what kind of show The Colbert Report is.

You need to understand this: There are two Stephen Colberts. One is the man, and one is the character he plays on his show. Stephen Colbert the Man is intelligent, witty, and is NEVER PRESENT on his show. The host of The Colbert Report is a character. The host of the show is a caricature of American ultra-right-wing conservatism — and by pushing the act so far, Colbert the Man is actually criticizing what Colbert the Host is promoting.

For instance, Colbert the Host is the man who staunchly defends President Bush blindly, calling him “the greatest president ever,” and insists with tunnel-visioned, myopic stubbornness that the United States was completely justified in invading Iraq. When confronted (by a guest of the show, for instance) with the fact that there were in fact no weapons of mass destruction found in Iraq, Colbert responds with cheekiness, “Of course there are. Why else would we invade?” The silent response is a powerful criticism of the war in Iraq — not a defense of it.

Colbert’s character is based on the bombastic, often grating television personality Bill O’Reilly, who hosts Fox News’ The O’Reilly Factor. O’Reilly is known for being pompous and self-serving, but enjoys a huge following, many of whom are right-wing and conservative viewers. Colbert the Host professes to be a huge fan of O’Reilly, and models after O’Reilly’s supposed “No-Spin Zone” with his “No-Fact Zone.” Do you get the joke? Colbert is not REALLY a fan of O’Reilly. It’s part of his genius, both comic and political.

 

This is what we call satire. It’s cutting, it’s brilliant, and so is Stephen Colbert. To be fair, it’s not like Koreans are the only ones to misunderstand Stephen Colbert. Irony, sarcasm, wit — that stuff is hard to translate into another language. Even American politicians and pundits have routinely mistaken Colbert the Host for being real, and gone on his show to their own embarrassment, realizing they completely got it wrong.

American politicians have found it’s much more productive to understand what Stephen Colbert is, and work with it — Colbert fans call them “It-Getters.” What’s an It-Getter? Someone who “gets it” = who understands the joke that Stephen Colbert is NOT the same as his “character.”

Conversely, lacking a sense of humor — about yourself or about Colbert — earns you the label “Non-It-Getter.” As in, people who don’t get the joke, people who think Colbert is actually advocating the beliefs put forth by his Colbert Character rather than using his character to mock them as stupid.

 
Colbert was not mocking Rain’s motto of “Endless Modesty” — he was mocking his own lack of it. Colbert is famous for his immodesty. It’s one of the hallmarks of his character.

Colbert’s remaking of the “How To Escape the Sun” video was not done in malice. Joking that he and Rain used to battle for supremacy on the Korean pop charts is not slander. THIS WAS ALL IN FUN. Producing such a clearly inferior — but hilariously funny — parody of Rain’s video is like a tacit admission that Rain is good at what he does.

In fact, the only part I found mildly discomfiting was the reference as “Kid Jong Il” — but ultimately, that statement highlights Colbert (the Host)’s own ignorance, not Rain’s.

This is a GOOD thing for Rain. Stephen Colbert is someone you want on your side. Aside from being smart and funny, Colbert has a hip, intelligent audience. You’d be smart not to alienate him, or his audience. This will HELP Rain’s attempt to break in to the US market.

But do you know what will help him even more?

If Rain can prove he is an “It-Getter.”

 

EDITED TO ADD:
It does seem that Rain himself isn’t offended, although I’m still looking a quote or a statement he’s made himself to corroborate this (I really dislike the structure of his hompy and fan sites; they’re difficult to navigate). But it makes sense that JYP is taking it in stride given his facility with the English language and American pop culture (even if Rain and JYP have parted ways officially), and Rain seems to be a good sport about it. Having a sense of humor about this will only help.

 

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Its really rather ridiculous for the Korean media to make a big deal out of this. Stephen Colbert is a jokester and HELLO! when people watch this its like well he(Rain) is well known enough to be on Stephen Colbert. Im gonna go check him out. The fact that he is being parodied and talked about on a popular tv show is great publicity! But if people then become aware of Korea's media reaction they may be prejudice against Rain. I believe the show benefited Rain, so many more people have heard about him now. I hope he responds maturely to this so he is known as an 'it-getter".

Peaches

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help bi rain necesita apoyo para su nueva pelicula esta siendo criticada aqui encontre informacion no podemos dejar que eso pase http://zonaasia-pe.blogspot.com/2009/11/ninja-muy-sangriento.html ..clarita tu fan Rain te amo..chicas lo copie de otro post....pasen la voz...martha

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Translation (as far as I can manage):

"Help Bi Rain. He needs support for his new movie. It's being criticized. Here you will find information. We cannot let this happen (??) http://zonaasia-pe.blogspot.com/2009/11/ninja-muy-sangriento.html ... Clearly your fan. Rain, I love you. Girl, copy this in other posts. Pass on the voice (?)...Martha"

If anyone knows I translated something wrong, let me know. I'm not entirely sure that "aqui encontre informacion no podemos dejar que eso pase" is translated right...

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Joe Jo is clearly a racist and has had some bad personal experience with Koreans while living in L.A. and now has a personal vendetta against them he can only satiate by typing out essays online about why he hates Koreans. Give it a rest and stfu Joe Jo. No one cares about your grudge. Learn Jo.

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i COMPLETELY agree.

im an ordinary white american teenage girl (who went to korea over the summer and needs to get her fix), and i watch the colbert report on a daily basis.

i wish that the korean media knew how much of a laughing stock they made of themselves by blowing this up out of proportion! i guess it's dismissable, though. i mean, if you don't know colbert's show, you'd really think he was glenn beck or o'riely in the flesh. but still! research is key!

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.. You guys are making it seem that it's Korean Media's fault for misinterpreting and that they did not do their own share of "research"

However it is funny how no americans are mentioning the fact that Colbert did not do HIS part of the research as he should've known what kind of misleading interpretation that korean media was going to get from this.

I mean in a country where cencorship is very strong and have a big national pride, you'd be more careful to say stuff like "eat your kimchi" and "go ride in your hyundai"
Even if he didn't mean that, those still are racist.
It'll be like a Korean comedian saying "americans go eat your mcdonalds" but saying that he did not mean any harm at the end.

What is said is already said.

Another blatant display of ignorance is the fact that Hyundai isn't viewed as just another company in Korea, but is a national pride, and center of our urbanization soul. The company has done so much for the country, and have revolutionize Korean industry. Really, Stephen should've known that. They even made a TV Drama after the president/founder of Hyundai..

In the end, I'm glad that Rain got some publicity.
And I'm not saying it's 100% America's fault, it's both country's differences in media and their sense of humour. Please don't say stuff like that Koreans "don't get it" or that "they don't have sense of humour" because the whole society are different. Our sense of humour is not the same thing as america's.
But I'm also agreeing on Korean Media's quick anger.

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You raise a really good point that I hadn't thought about before. Colbert doesn't get the Korean mindset and Koreans don't get the American one. I didn't know Hyundai was such a point of national pride, either, so thanks for that :)

I think the problem is that most Americans are perfectly comfortable making fun of themselves. If a Korean comedian said "As for you Americans, just go eat your McDonald's," most people would laugh. (And yeah, some people would call it rascist and get their panties in a twist)

I guess both parties should have done their research, but for Colbert, to him it doesn't matter. His job hinges on his ability to infuriate a small group of people in order to make a whole bunch of other people laugh and think about things in a different way.

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Rain i love you so much!you are so adorable and enjoyable to watch..you are so cute and handsome..i hope i can see you in person..muah..

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oh......peoples
so, stephen colbert's main audience is the american public.....kimchi and hundai is kinda what we know. Over reaction by the Korean Media was probably projected and accepted as a reasonable collateral. Should things really blow up in Stephen's face, I'm certain Rain would (in all good graces) apear on the show again with a scripted "skit/interview" to smooth things over. Or Stephen could push it, but hey now he domestic politics to pander with so .....everythings all Blue Skies

And yes I know......this is like two years late.......sigh......didn't watch Ninja Assassin either.....but hey, Rain might do TV again! Squeal!!!

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I like vary much.......... I love u rain..........

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I think the reason Koreans have over-reacted is also because they haven't seen what Colbert can do. When he gets guests on, man, he can crush them into dust. Being on his show is not for those lacking in self-confidence.

He'll cut you off when you're saying something you think is important, he'll counter what is presented as a legit point with something ridiculous, and he'll always get the last word. He treated Rain nicely in comparison to other guests, cause in the end, Rain won. No guest as far as I can remember has ever beaten Colbert at anything. I think Colbert was being his usual satirical and insensitive self but also gave Rain a lot of slack and good American publicity.

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